Forum One

AUGUST 19, 2021

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

Test 84

Test Audience Research Interview 84

The Modern Nonprofit

APRIL 27, 2021

Estimated Reading Time: 3 minutes Write a Call-to-Action (CTA) That Inspires Engagement. A call-to-action (CTA) is a statement designed to get the person reading it to take specific action. Every successful fundraising appeal employs a CTA to motivate supporters to donate, volunteer, subscribe or otherwise take action.

Action 111

Action Oakland email Course 111

Nonprofit Tech for Good

FEBRUARY 11, 2022

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. They also typically include a call-to-action (CTA) to get users to do something we want them to do. Test out the options. to optimize your results. Follow the KISS rule.

Websites 308

Websites Work Test Nonprofit 308

Saleforce Nonprofit

MAY 26, 2022

We invited WEF attendees to take a break from the hustle and bustle by going on a guided walking tour where they would hear from students and activists about their sustainability journeys at several stops connected to climate action, on both a global and a community level.

Action 52

Action Global Community San Francisco 52

DNL OmniMedia

NOVEMBER 22, 2022

There are simple steps that organizations can take to obtain even better results. While nonprofits are aware that setting up their account the right way can improve results, they often don’t realize that improving their website can also help lead to better results from Google Ads.”

Google 52

Google Results Websites Grant 52

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started.

Test 84

Test Digital Headline Language 84

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Implement and Test : Develop and implement your ChatGPT-powered initiatives. Be sure to continuously test and iterate to ensure optimal performance and user satisfaction. The Results: 2) External Audience Mapping: Understanding Your Supporters Understanding your audience is paramount.

Digital 295

Digital Strategy Guide Create 295

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

Action 106

Action Difference Fundraising Nonprofit 106

Get Fully Funded

JANUARY 27, 2022

This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or take any other action that supports your nonprofit’s mission. .

Action 64

Action Guide Language Test 64

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Let’s take a look at how event data can be put into action. We test our assumption by designing a targeted A/B email test for this group.

Associations 318

Associations Data Registration Analytics 318

NTEN

FEBRUARY 11, 2013

Testing is cheaper than getting it wrong! Be sure to always be testing to get the absolute best response from your online community. A critical component in this is a kick-ass testing strategy–a simple, quick, and free mechanism of obtaining qualitative feedback on what's working. Lawrence Grodeska. Nonprofit Community Manager.

Test 98

Test Web Audience Results 98

Nonprofit Tech for Good

SEPTEMBER 16, 2021

If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. 6) Don’t Forget A/B Testing. We frequently talk about A/B testing as a digital tactic—and it is! 2) Review Your Goals. Hint: they should!)

Communication 291

Communication Fundraising Test Hints 291

Media Cause

JUNE 27, 2023

This ensures you’re not wasting spend on areas that won’t drive results. Consider using on-platform social data to engage your audience to learn more about upcoming initiatives or to inspire action. Installing pixels, and making sure the conversion actions you want are tracking are all vital to being able to report on success.

Social Media 97

Social Media Guide Media Social 97

Association Analytics

DECEMBER 15, 2022

You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. If you’re responsible for member retention, you have your renewal rate committed to memory, right? But are you truly leveraging that information?

Retention 169

Retention Data Rate Demographics 169

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

Test 114

Test Impact Experiment San Francisco 114

Nonprofit Tech for Good

MAY 13, 2022

You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. From here you’ll be able to understand which of your marketing efforts are getting the best results.

Donor 284

Donor Track Facebook Campaign 284

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

Action 52

Action Difference Fundraising Nonprofit 52

Nonprofit Tech for Good

JANUARY 20, 2023

There’s a lot going on in the world (we’re looking at you, recession worries and existential dread), and fundraising efforts that have worked in the past may not be delivering the same results. In other words, use trial and error to test out fundraising strategies to find out what works for your nonprofit organization. Franklin D.

Fundraising 347

Fundraising Nonprofit Ideas Virtual 347

NTEN

DECEMBER 11, 2013

Testing is cheaper than getting it wrong! Be sure to always be testing to get the absolute best response from your online community. A critical component in this is a kick-ass testing strategy–a simple, quick, and free mechanism of obtaining qualitative feedback on what''s working. Lawrence Grodeska. Nonprofit Community Manager.

Test 63

Test NTEN Nptech Web 63

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Association Analytics

FEBRUARY 20, 2024

Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce. When it comes to judging what works, A/B testing – also called split testing or bucket testing – can help you compare the performance of two versions of content to see which one appeals more to viewers.

Create 169

Create Strategy Associations Registration 169

Bloomerang

AUGUST 16, 2021

If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Remember: Averages are a useful starting point, but there are all sorts of reasons why your results may deviate from the norm. Do more testing. Same as above.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Association Analytics

MAY 17, 2021

You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action.

Retention 192

Retention Data Associations Rate 192

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Focus on selling – Judge ads by sales results, not awards.

Lesson 59

Lesson Fundraising Digital Test 59

Association Analytics

OCTOBER 10, 2022

If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. Event – this is really any action taken like watching a video or downloading a white paper. Resulting in a data-informed way to make business decisions.

Analytics 169

Analytics Marketing Taxonomy Module 169

M+R

AUGUST 7, 2023

All free, one hour each, and jam-packed with information and ideas and actionable steps. If the prospect of similar results in 2023 is keeping you up at night, join us for this webinar, where we’ll share some strategies that might not be on your radar (yet). The format is hella simple and a whole lot of fun: We’ll present a test.

Test 52

Test Broadcast Influence Fun 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

Facebook 235

Facebook Fundraising ROI Virginia 235

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

Focus on Engagement That Leads To Action. The Facebook “Like” button will morph and include more actions. According to this post from All Facebook , these actions might include: Want, Buy, Own, Listen, Read, Eat, Watch, Work Out – whatever developers create. And, that is how they measure success.

Facebook 135

Facebook Results Change Organization 135

Nonprofit Tech for Good

AUGUST 14, 2022

However, by understanding the multitude of reasons why a person may donate to a nonprofit organization, you can start connecting with more of your supporters on a deeper level – and transform your fundraising results in the process. Why is the Psychology of Giving Important?

Donor 285

Donor Giving Method Nonprofit 285

sgEngage

OCTOBER 17, 2023

To take advantage of these powerful giving trends, preparation is key to ensure your organization secures meaningful results when competing with organizations across cause areas that are making a similar appeal. Deadlines are amazing at inspiring action. Identify the problem and optimize for maximized results. Is there drop off?

Fundraising 108

Fundraising Donor Celebrate Chicago 108

M+R

AUGUST 14, 2023

If the prospect of similar results in 2023 is keeping you up at night, join us for this webinar, where we’ll share some strategies that might not be on your radar (yet). Spoiler alert: we’ll be talking influencers, creative testing, Scout Quest, and more.] The format is hella simple and a whole lot of fun: We’ll present a test.

Audience 52

Audience Research Free Test 52

Candid

AUGUST 18, 2021

The end results are more efficient fundraising, more revenue, and more time for what matters. Its most immediate benefit is that it gives you real-time lists of the individuals who are most likely to take action on your next appeal or stewardship message. AI for Nonprofits in Action.

Course 130

Course Fundraising Analysis Mail 130

Nonprofit Tech for Good

JUNE 4, 2022

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. If any of the ideas above have caught your attention, you might be wondering how to put them into action. 2) Virtual fundraisers.

Method 353

Method Fundraising Virtual Nonprofit 353

Eric Jacobsen Blog

AUGUST 6, 2017

Pottruck offers these 14 action items for establishing the need to change and a sense of urgency. Prepare a concise statement with your inner circle and test its resonance with them. Does it inspire action? Discuss this statement with your inner circle and test its resonance with them. Does it inspire action?

Action 40

Action Change Articulate Test 40

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. Your email platform, for example, likely allows you to customize your messages based on: Location Topics of interest Past actions taken Other behavior history data. Test different messages and calls-to-action (CTAs).

Personal 101

Personal Test Demographics Analytics 101

Saleforce Nonprofit

JANUARY 19, 2022

Unfortunately, 27% of our attempts to sign up for email were unsuccessful, resulting in lost opportunities to engage. Let’s look at three simple actions every organisation can take to maximise online giving, boost subscriber numbers, and enhance the supporter experience. Action 1: Get the Basics Right and Test, Test, Test.

Support 98

Support Online Conservancy Test 98

sgEngage

MARCH 8, 2024

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. Putting Benchmarks into Action What does all this mean for nonprofit marketers and fundraisers?

Benchmark 83

Benchmark Blackbaud Report Online 83