Eric Jacobsen Blog

AUGUST 24, 2021

This new edition addresses the specific needs of high school and college students , teaching them readily actionable time-management methods, techniques and strategies. motivate yourself into action. motivate yourself into action. million copies around the world. apply the 80/20 rule. practice creative procrastination.

Student 52

Student Method Technique Time 52

Nonprofit Tech for Good

AUGUST 14, 2022

However, by understanding the multitude of reasons why a person may donate to a nonprofit organization, you can start connecting with more of your supporters on a deeper level – and transform your fundraising results in the process. Alter your current appeal messaging and fundraising methods to align with these giving reasons.

Donor 290

Donor Giving Method Nonprofit 290

Nonprofit Tech for Good

MAY 8, 2023

This means that this method of communication gets more eyes on your message than a more traditional method, like email. With more eyes on your message, more people will be persuaded to take action and help support your mission. Amazon revolutionized the easy checkout process.

Lesson 293

Lesson Marketing Amazon Adopt 293

Bloomerang

JUNE 7, 2021

8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips. If this isn’t practical for you, you can also suggest language callers can use in an email–especially if this is your donor’s preferred method of communication. And this is the time of year you risk having donors fall off a cliff.

Action 137

Action Strategy Donor Calendar 137

DNL OmniMedia

FEBRUARY 6, 2024

As a nonprofit, you likely use a variety of methods to promote your services and gain more support—two of the most common being email and website marketing. While you can keep email and website marketing separate and still see success, combining the two offers unmatched insights and results. This concept also translates to marketing.

Integration 52

Integration email Websites Strategy 52

Association Analytics

SEPTEMBER 13, 2023

As a result, they invited the expert to develop more courses and saw an increase in learner enrollment and program revenue. Whether it’s modifying course content, improving instructional methods, or offering additional support, insights found in learning analytics can lead to changes that improve your learner experience.

Analytics 169

Analytics Education Program Impact 169

Association Analytics

FEBRUARY 20, 2024

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce.

Create 169

Create Strategy Associations Registration 169

The MatrixFiles

MAY 21, 2021

As voice recognition features become more and more commonplace, this method of searching behavior becomes more relevant and deserving of attention. Featured snippets are special call-outs shown in Google results above the link to the result from which the snippet came. What are featured snippets? ” will.

Language 246

Language Google Search Content 246

EveryAction

DECEMBER 2, 2022

After 10 years of this special giving event, donors recognize this day as an opportunity to take action for social good and show up for the causes they care about: GivingTuesday 2022 resulted in a very generous $3.1 Want to take a deeper dive into this year’s GivingTuesday results?

Celebrate 194

Celebrate United States Paypal Reflection 194

Nimble AMS

DECEMBER 27, 2022

By looking at the outcomes of previous work, those on the board of directors or committees can propose actions that continue a positive trend or shift a negative trend. Member behavior data remains an important part of business analytics in determining whether past decisions led to expected or desired results. Predictive analytics .

Analytics 135

Analytics Associations Business Software 135

Bloomerang

MAY 1, 2023

Simply put, a fundraising plan is a way to document your goals into actionable steps that you and your team can take. Provides a roadmap for fundraising efforts: Creates a clear plan of action of how you will raise funds for the year to keep everyone focused. What Is A Fundraising Plan? Why Should My Nonprofit Have A Fundraising Plan?

Fundraising 101

Fundraising Method Nonprofit Goal 101

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2013

This is a design aspect called “ Transformative Capacity Building ,” where a cohort of peer organizations come together to practice a skill and get better results. ” Here’s a methodology for doing an After Action Review, but it boils down to: Capture the lesson learned (big or small).

Reflection 119

Reflection Practice Results Storytelling 119

Nonprofit Tech for Good

FEBRUARY 5, 2021

Extra information is available further down the page, but they encourage action right away instead of trying to educate. How they use this technique : They use a large screen overlay to display a COVID-related call-to-action. This method is good if the announcement or call-to-action will be around for a while.

Technique 325

Technique Design Websites Brain 325

Nimble AMS

OCTOBER 14, 2022

P2P fundraising is a flexible campaign method your association can apply to any event, program, or cause. Peer-to-peer encourages flexibility, allowing your association to apply the method to various campaigns. . A new donor may learn about your association through a friend and become interested in your organization as a result.

Associations 111

Associations Fundraising Tips Sponsor 111

sgEngage

OCTOBER 17, 2023

To take advantage of these powerful giving trends, preparation is key to ensure your organization secures meaningful results when competing with organizations across cause areas that are making a similar appeal. Tracking the status of your pledges and developing a follow-up method as deadlines approach is key. Is there drop off?

Fundraising 100

Fundraising Donor Celebrate Chicago 100

sgEngage

MARCH 12, 2024

Seven contact attempts over six months, via at least two contact methods. When you make disqualification a frequent exit on your fundraising journey, the resulting churn will help you make space for future potentially qualified prospects. Action : Let it go. Action : Let it go for now. But, What Kind of Disqualification?

Gift 78

Gift Proposal Blackbaud Phase 78

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Who or what are you going to compare your results to? Step 7: Analyze your data, turn it into action, measure again. ” KPIs are simply data points for charting progress towards results.

Results 97

Results Metrics Measure Associations 97

Nonprofit Tech for Good

AUGUST 19, 2023

Online giving options also provide a range of payment methods, allowing donors to give using their preferred payment method, whether that’s a credit card, PayPal , or another online payment service. Creating effective email fundraising campaigns will result in more donations down the line.

Donation 218

Donation Digital Online Giving 218

Bloomerang

MAY 26, 2023

In the event of a data breach, nonprofits can be held liable for any resulting damages or legal actions. Ensuring Your Nonprofit Funds are Protected We all know that offering a payment method that allows for online and in-person payments via different methods is essential for nonprofit organizations.

Fund 79

Fund Raise Method Process 79

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. Don’t be a #hashtag #spammer.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Nonprofit Tech for Good

APRIL 2, 2020

At the end of the day though, making small changes to your forms or calls-to-action can drive big gains. Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. By increasing your conversion rate to 1.5% 3) Engagement. Many nonprofits overlook engagement as a valuable metric.

Metrics 321

Metrics Digital Marketing Retention 321

Nonprofits Source

APRIL 3, 2024

As we discuss these methods, consider your current approach to recruitment marketing and which of these strategies would complement it well. If you occupy the top spot on a relevant Google search results page, you can funnel that immense viewership to your membership marketing content.

Organization 52

Organization Online Influence Metrics 52

Qgiv

OCTOBER 11, 2023

Donor intelligence can best be described as “accurate, comprehensive, and actionable data [about donors and prospects] to help nonprofits of all types achieve better fundraising and outreach results.” It also provides phenomenal, insightful, and easy-to-understand reporting methods for managers, leadership, and the board.

Measure 52

Measure Business Retention Profile 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2014

Would you stop doing crowd funding, social media infused fundraising and revert back to traditional methods of fundraising? Director of Programs and Policy answered a few questions about how they used learning and pivoting to get better results. What were your results? What did you do to get those results?

Results 112

Results Foundation Community Learning 112

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2013

Workshop content has to be practical about the amount of investment required to implement ideas – and always include some “low hanging fruit” or actionable steps that don’t require a huge amount of organizational change or monetary investment.

Training 98

Training Train Reflection Design 98

The Modern Nonprofit

APRIL 18, 2023

Break down your goals into objectives and strategies: Objectives are the specific steps or milestones needed to achieve your goals, while strategies are the methods or tactics you’ll use to accomplish your objectives. These methods can help you gain insights into potential supporters’ preferences, motivations, and concerns.

Guide 52

Guide Donor Fundraising Social Media 52

Top Nonprofits

APRIL 20, 2022

Throughout the planning and action stages of your advocacy campaign, you’ll collect a ton of data. If your advocacy campaign is tied to the results of specific legislation, you’ll likely use the voting day to set your campaign’s timeline. In general, use this structure for best results: Map out a story arc. Where do they live?

Advocacy 130

Advocacy Campaign Tips Storytelling 130

Forum One

AUGUST 19, 2021

Before you can decide what you want to get out of research, you need to consider current audience groups, the priority of those groups, what needs they have, and what actions we want them to take when engaging with your organization.

Test 85

Test Audience Research Interview 85

Qgiv

APRIL 22, 2024

SEO helps you get your content seen by the different algorithms that run search engine results. This marketing approach can really resonate with recipients, making them feel more connected and valued by your nonprofit and lead to higher levels of interaction and response compared to more modern marketing methods.

Marketing 52

Marketing Guide Nonprofit Channel 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Focus on selling – Judge ads by sales results, not awards.

Lesson 59

Lesson Fundraising Digital Test 59

Greater Giving

DECEMBER 15, 2022

Analyzing Marketing Results. First, let’s go over the basics of the main methods your organization can use as a part of your marketing plan. Refresh your website with recent pictures, fundraising updates, and results of your work. Preferred method of communication. Analyzing Marketing Results . Social media.

Digital 75

Digital Marketing Donor Channel 75

Forum One

NOVEMBER 3, 2021

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. Analyze with actionable data in mind. The goal with your analysis is to have actionable data. First, set your data reporting goals.

Report 71

Report Data Metrics Analysis 71

Forum One

AUGUST 16, 2023

As you get started on sifting through your data reports and action items completed this year, keep an eye toward how your internal and external reports can blend data-driven stories of impact. Analyze with actionable data in mind Once you have the numbers, how do you know which numbers matter more, and how to glean insights?

Story 60

Story Report Data Blended 60

ASU Lodestar Center

JUNE 1, 2022

AI can help nonprofit leaders sift and segment this data into meaningful and actionable content such as customized messaging for individual donors or program updates for a specific population. Since much of the work in which nonprofits engage results in subjective measures, NLP can be a method to encode the subjectivity qualitatively.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

Media Cause

JUNE 22, 2021

Why leveraging different calls-to-action actually deepens relationships with your constituents and supporters. Pursuing advocacy is more than simply “allowed” — it’s a tried-and-true method of activating your supporter file and bringing them closer to your mission. Action Center. Daisy Chains and linked actions.

Advocacy 101

Advocacy Digital Fundraising Global 101

sgEngage

OCTOBER 11, 2023

Using these three components together in the right ways can help you see real results in your donor acquisition program. Dig into Your Data to Find Qualified Leads We all know that your organization is collecting lots of data about people and the actions they take. Ask friends and family to make a small donation and collect feedback.

Donor 82

Donor Social Media Websites Content 82

Nonprofit Tech for Good

MAY 31, 2020

If you haven’t done so already, update your procedures to collect contact methods and donor information that will facilitate virtual fundraising. Action Item: What data collection improvements can your nonprofit make to improve virtual fundraising? Action Item: How balanced are your revenue streams? Everyone has agreed.”.

Survey 337

Survey Virtual Nonprofit Sponsor 337