Beth’s Surprise Party: A Case Study in Crowdsourced Action
Amy Sample Ward
JANUARY 12, 2010
Here are some reflections about how we used crowdsourcing techniques for a very fast-moving campaign and lessons learned that may apply to your work. Lesson #1: Design an action and invitation that’s doable and interesting – while focused on your goal. And we wanted it to be easy to do – write a blog post!
Let's personalize your content