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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

Understanding the donor’s motivations can help a nonprofit develop motivating messaging, use the right fundraising methods, and segment their supporter list to target those who are most likely to give. Conduct online donor surveys. Alter your current appeal messaging and fundraising methods to align with these giving reasons.

Donor 288
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

This data-driven approach ensures that learners receive the best possible educational experience, with high-quality instructors driving engagement and knowledge retention. Proxy measures and surveys can help gather this data and gain insights into the overall impact your education courses have on learners’ professional growth.

Analytics 169
professionals

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5 Things That Nonprofits Wish They Knew Three Months Ago

Nonprofit Tech for Good

We surveyed over 700 nonprofits to find out what advice they’d give themselves and others about fundraising in the new normal. If you haven’t done so already, update your procedures to collect contact methods and donor information that will facilitate virtual fundraising. Many of the nonprofits we surveyed did that with great success.

Survey 338
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Taking Action: Fundraising Trends And Best Practices From Bloomerang’s ‘Fundraising Planning and Climate Report’

Bloomerang

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. The post starts off with general guidance. Not all fundraising programs look alike.

Action 74
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Unlease Your Organizations Knowledge Sharing Processes

Beth's Blog: How Nonprofits Can Use Social Media

Unlease Your Organizations Knowledge Sharing Processes – Guest Post by Kelcie Tacchi. Like many nonprofits, the rapidly evolving environment around and within us was littered by a practice of ad hoc documentation and person to person knowledge sharing. Define your Call to Action. Create a Staff Engagement Strategy.

Knowledge 100
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Five tips to get you ready for a social media giving day

Candid

While giving directly on platforms is still low compared with traditional giving methods, a survey by Classy found that 57% of traffic to fundraising campaign pages comes from social media. Nonprofit Source found that 55% of people who engage with nonprofits on social media end up taking some sort of action: . 53% volunteer.

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Nonprofit Market Research: What It Is & How To Get Started

DNL OmniMedia

When you have a strong grasp of your audience’s motivations, you can increase donations, volunteer hours, advocacy actions, and the overall public opinion of your nonprofit. We’ve seen firsthand the power of nonprofit market research and are sharing that knowledge in this comprehensive guide. Step 3: Design your market research survey.