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[FREE WEBINAR] How Nonprofits Can Use Crowdfunding to Raise More Money

Nonprofit Tech for Good

You will learn how to set up a campaign on the GoFundMe Charity platform, the power of social sharing, and see examples of successful crowdfunding campaigns. Additional topics include: How to increase the reach of your crowdfunding campaigns through multi-channel marketing. How to make your donor data actionable. <<

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

Total advertising investment — including both digital and non-digital channels — increased by 13%. While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. We also break down performance during the critical end-of-year fundraising period.

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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Use a call-to-action. Get to know your audience. This will help viewers emotionally connect to your work.

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4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

Nonprofit Tech for Good

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact. Acquiring new donors through digital advertising frequently involves channels like paid search, paid social, display, and video advertising. Use social media to drive traffic to your website.

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10 Best Blogging Practices for Nonprofit Organizations

NonProfit Hub

For example, you can answer these questions: What communication platforms do these individuals use? Accessible content , with alternative text for images, captions for videos and audio elements, sufficient color contrast , and other usability must-haves. Use eye-catching calls to action. What other blogs do they like to read?