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Preparing Your Association for AI

Association Analytics

AI has garnered a lot of global and national attention across most industries in recent months. The most popular model today is called a Large Language Model (LLM) , which is trained on massive text datasets. LLMs are meant to produce conversational human language responses. The results?

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

That means you need to pay attention to what you are sharing with donors and when, and how often they hear from you. If you’re not paying attention to what donors are getting from their experience of giving to your nonprofit, you’ll lose them. Which sounds better? A donor relationship is no different. Simple as that.

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Need a copy editor? Look in the mirror

M+R

Your lede (the first few lines, usually up to the first call to action) is the most important part of your message. Eliminate, or clarify, any jargon or Official Language that may be opaque to readers. Most of the time, you don’t need a policy briefing in order to make sense of the call to action. Is the call to action clear?

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Building Blocks of Effective Creative: Authenticity

M+R

Authentic creative will look and sound natural and organic, not forced and artificial. It will use language, visuals, and other creative elements that are appropriate to the speaker in tone and content. The closer the connection between the speaker and the cause, action, or moment, the greater the potential for authentic creative.

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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

To do that, you have to connect with them emotionally through a story, a photo, and hero language that makes them feel special and important, like they personally stepped in and made a difference through their gift. This is really important if you know the donor because it shows them you’re paying attention and noticed their donation.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

The mere wording of a subject line or call to action in an email can have a significant impact on how recipients will respond. “We We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. Actual revenue generated is another datapoint.

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Julia Campbell’s Secret Sauce: Expert Social Media Tips for Nonprofits

Qgiv

It builds that trust and earns their attention, so when you do have something to ask them, they’ll pay attention. This is true for businesses, it’s true for nonprofits, it’s true for entrepreneurs, it’s true for basically anyone that’s trying to get someone to take an action. And 20% of the time you can make withdrawals.