Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. UTM s are an extremely effective way to both track fundraising campaigns and measure their success.

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Donor Track Campaign Facebook 294

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story Metrics 52

Association Analytics

APRIL 4, 2022

Leveraging analytics will help you identify if there is value in continuing hybrid or online events for your organization. Before the pandemic, there were many challenges with setting up real-life experiences to test your hypotheses. appeared first on Association Analytics. Four Ways to Leverage Virtual Event Data.

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Hosting Virtual Associations Analytics 321

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes".

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Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

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Analytics Google Digital Free 106

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. This includes: Email databases Website analytics CRM systems Online giving platforms. This stage of personalization doesn’t require automation, and you can test and gauge impact by simply monitoring opens and click-through rates.

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Personal Test Demographics Analytics 101

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Seek to round out your campaign’s messaging by giving your audience a clear call to action to get involved or learn more.

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Communication Campaign Channel Measure 98

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

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Lesson Fundraising Digital Test 59

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

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Tools Donor Fundraising Survey 84

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice. Principles. Small Nonprofits Can Do This Too! The Techy Stuff.

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Measure Facebook Practice San Francisco 102

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. GA4’s focus on user “events” as data is a major switch away from more straightforward, or simple actions. The change from UA to GA4 is not a simple upgrade, however.

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Time Metrics Analytics Adopt 72

Cloud 4 Good

DECEMBER 7, 2021

Across industries, organizations have been investing heavily to integrate analytics throughout every aspect of their company to capture a portion of the $9.5 trillion value that the McKinsey Global Institute estimates advanced analytics can enable. trillion to $15.4

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Blackbaud Report Chart Analytics 94

NetWits

SEPTEMBER 5, 2012

What goes into creating and designing a successful nonprofit website that inspires action? Creating a website with your users at the center of your strategy will get their attention, keep their interest and inspire more action. It should inspire action! Testing Your Visual Story. That’s a great question.

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Design Web Guide Slides 247

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2016

Source Codes: The Most Useful Measurement Strategy You May Not Be Using – Guest Post by Laura Quinn. How do you know what story—across every channel—is doing the best job of driving people to take action? Here’s how to use source codes, in five easy steps: Drive people to take action on a website page. Enter source codes.

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Measure Strategy Analytics Channel 50

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. A few key things to keep in mind: AI measures probabilistic outcomes in response to a question to determine what data it should show. ChatGPT is a probabilistic model.

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Model Italy Test Generation 69

Forum One

JUNE 10, 2021

Most nonprofits have access to at least one web analytics platform, like Google Analytics or Adobe Analytics. Visitors in California who view a call-to-action are twice as likely to give as those in Oregon. In the next step, we’ll consider how you can test possible improvements to your site for mobile donors.

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Personal Online Giving Oregon 49

Qgiv

JULY 10, 2023

This acknowledges your constituents’ agency, or control over their actions and consequences. According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel? It also fairly places them in the context of community.

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Storytelling Donor Cancer Guidelines 75

Amy Sample Ward

NOVEMBER 5, 2012

At the same time I have watched organization struggle to engage with Facebook supporters in meaningful ways using just the actions Facebook has provided; Like, Share, or Comment. The Facebook App gives organizations dozens of nonprofit-relevant social actions to engage supporters with directly on their own Facebook pages.

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Comment Share Support Facebook 259

Neon CRM

NOVEMBER 15, 2023

When it comes to identifying potential donors, the donor analytics in your nonprofit CRM should help you see who in your database shares characteristics with your active supporters and build segments based on that. Your call to action (CTA) and main campaign message should be clear and centered, but stories are donor conversion machines.

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Mail Campaign Donor Tips 52

NTEN

MARCH 16, 2010

Session: Data Data Everywhere: Drowning in a sea of Analytics. Analytics integration and interpretation. To measure success, you need to see big picture data from every corner of the Internet, and know how to interpret all these numbers, even if they seem all over the map. Speaker: Marissa Goldsmith, Beaconfire Consulting.

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Analytics Data Question Atlanta 70

fusionSpan

DECEMBER 18, 2023

Ever since, Salesforce has been testing, launching and expanding those AI capabilities, giving organizations using the platform more and more insight and efficiency, so they can make the most of every opportunity and deliver the best customer, donor or membership experience. All this is just the start, however.

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Language Generation Analysis Data 59

Whole Whale

SEPTEMBER 22, 2020

It is important that the people you are adding to your list aren’t being tricked into signing up, and are instead primed to take the next action that will deepen your relationship and their commitment to your organization. These call-to-action boxes break up written content with a clear and relevant email request. In-line CTAs.

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Ideas Donor Work Online 98

Bloomerang

FEBRUARY 1, 2023

The task manager allows you to assign, manage, and track the progress of action items. Google Analytics — Top Fundraising App for Nonprofit Websites Where’s the first place your supporters go to learn more about your organization, its mission, and your upcoming opportunities for involvement? Set this up on your computer.

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Org Raise Tools Help 80

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle, was a participant in the Measuring Networked Nonprofit peer learning groups supported through my work as Visiting Scholar at the Packard Foundation. Increase post sharability.

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Turkey Social Media Mobile Oracle 101

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Other examples of how you can put this data to use include: Bundling: By analyzing which products tend to be purchased together, you can test offering a bundle of products to see if that leads to more engagement or sales.

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Product Associations Measure Analysis 282

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Screencast Analytics Measure Web 50

Nonprofits Source

JUNE 22, 2017

What’s an action you need to take to achieve your goal? Who on your team will be responsible for taking this action? When do they need to take this action? Step 2: Set expectations and key performance indicators to measure progress. The best way to measure that growth is with Google Analytics.

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Digital Marketing Guide Chapter 111

DNL OmniMedia

APRIL 1, 2024

Effective impact measurement and reporting: Nonprofits rely on data warehouses to track and measure their impact over time. Implement security measures to protect sensitive donor information and maintain compliance with data privacy regulations. Is Data Warehousing Right for Your Nonprofit?

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Data Guide Proposal Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2013

He’s one of many four-legged and fine feathered fans of ” Measuring the Networked Nonprofit.” I have tested options of scheduled posts, but it doesn’t work that well because you aren’t there to engage with fans. But now it was time to face my Facebook Insights. Use scheduled posts for your next break.

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Tunisia NGO Facilitation Calendar 99

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. Set goals in Google Analytics to maximize your conversions. Events: An action on your site, such as signing up for a newsletter or downloading a white paper.

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Causes Data Profit Demographics 52

Nonprofits Source

JANUARY 23, 2023

Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Often, established agencies will include testimonials from clients or examples of their work in action. Reporting and analytics. A/B testing.

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Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Works with measurement consultants or specialists to improve skills and capacity.

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Culture Data Measure Social Media 115

Whole Whale

DECEMBER 11, 2022

For purposes of “reasonable” cybersecurity measures, the FTC provides this language: “Employing reasonable safeguards to protect the confidentiality, integrity or availability of data given the type, amount and sensitivity of that data in relation to the size, sophistication and capability of the organization.”

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Law Digital Guide New York 52

Forum One

JUNE 8, 2022

Zero to Three advances policy solutions designed to support and strengthen families, raise awareness and promote action on behalf of babies and toddlers. In 2019, USDA conducted the third Farm to School Census to measure progress towards reaching their goals. Urban Institute Ed Data Portal. Distinction – Website for Education.

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Award Communication Arkansas Drupal 70

DNL OmniMedia

MAY 25, 2022

When you have a strong grasp of your audience’s motivations, you can increase donations, volunteer hours, advocacy actions, and the overall public opinion of your nonprofit. Where would you like to test your hypotheses against actual research? Step 4: Pre-test survey questions.

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Research Marketing Survey Nonprofit 52

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. Now in part 2, we will cover how to establish which key performance indicators (KPI's) you'll be using to measure success. This is the most important part of your web analytics. Which metrics will help you achieve it? Average time on site.

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Analytics Google Websites Metrics 54