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Design Series: Understanding Audience Needs

Forum One

While understanding audience needs is the basis of all good strategy and user experience processes, end users often get lost or deprioritized in the design phase. Audience Interviews Pick a few core supporters and schedule interviews with them to delve deeper into their experiences and perceptions. They can even be done virtually!

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6 Website Elements to Include to Drive Year-Round Donations

Greater Giving

The nonprofit fundraising calendar tends to go through phases of ups and downs. Remember, the most effective nonprofit websites prioritize donors’ preferences and motivations in their design and structure. Accessible content. This form gives supporters an easy way to donate 24/7 using any device they want. Let’s dive in!

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RAG-Enhanced Conversational AI: A Comprehensive Guide

Forum One

A robust discovery phase is recommended to understand both user and organizational requirements prior to selecting a particular approach, solution, vendor, or model. This includes protecting personal and sensitive data from unauthorized access and ensuring that data collection and use follow relevant laws and regulations.

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Who Analyzes the Analytics? (It’s us. We do.)

M+R

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. GA3) is being phased out effective July 1, 2023, and there are a number of significant changes to the new product.

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Six Steps On The Leadership Journey Of Development Professionals

Bloomerang

Your work behind the scenes is to establish a structure—plans, systems and processes—by which the nonprofit may reach its advancement goals. Systematically keep track of the following: Donor metrics: Who are your supporters, and what interests do they share? Organized recordkeeping is key.

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Narrative Change Strategy

Forum One

When narratives are reframed, a context is created to help generate widespread support. It is important to review content on blogs, videos, and other collateral materials to see what narratives are being used and if any need to be phased out. Questions to ask when developing a narrative change strategy.

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Optimize Your Website’s Impact

Forum One

Getting started with personalization can be broken down into three phases: Crawl, Walk, Run. When reimaging a page, you should begin with a big idea, formulate a connection between the idea and your organization, and then use content from your site to support the big idea and bring your audiences along on your brand journey.

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