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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. There are technology tools that can make information and data analytics accessible to everyone. Promote data sharing across the organization, and reward people for effectively using new analytic tools.

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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

You can glean a lot of insights about your members once you get your association on board with engagement analytics. Next, you’ll want to decide how to weigh the various activities and products your association provides members access to , including but not limited to, courses, webinars, conferences, volunteer events, and more.

Analytics 169
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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Having this data will help you make business decisions based on trends or actual performance. Having better access to the data can help you refine your parameters to create a significant list for your email campaign.

Analytics 169
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How to leverage business analytics insights with Association Management Software (AMS)

Nimble AMS

Not every organization that uses business analytics must be a for-profit company. Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. . Make data-based decisions.

Analytics 135
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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Does it fluctuate?

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4 Top Healthcare Technology Trends to Watch in 2023

DNL OmniMedia

Data analytics and technology are revolutionizing the healthcare industry. With each new advancement, trends in healthcare technology promise to improve standard care coordination and data management for increased patient satisfaction. AI’s range of applications is diverse and is expanding as new case studies arise. billion by 2027.

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