Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle, was a participant in the Measuring Networked Nonprofit peer learning groups supported through my work as Visiting Scholar at the Packard Foundation.

Turkey 101

Turkey Social Media Mobile Oracle 101

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

NTEN

JANUARY 14, 2013

The Center wanted to expand its reach, connections, and impact using social media and received grant funding in 2011 for social media planning and implementation through 2012. Risa sums up the value of a collaborative approach: "Our staff conversations about ways to utilize social media are creative and energizing.

Social Media 96

Social Media Collaboration Org Media 96

Amy Sample Ward

JUNE 6, 2011

This morning, I had the huge honor of presenting the keynote at the 2011 MyCharityConnects Conference in Toronto, ON. Let’s start at the most fundamental place for this conversation. Look first at your organizational metrics. What do you measure every day, week, month, year? The full keynote and presentation are below.

Build 220

Build Community Technology Action 220

NTEN

JULY 6, 2011

Having a conversation with your community of stakeholders is an essential activity for nonprofits. In our session on Community Voice at NTEN’s 2011 Nonprofit Techology Conference, Arthur provided a case study of the LikeMinded program and how it was built based on engagement with the community. Conversation. Technology.

Voice 75

Voice Practice Community San Francisco 75

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Conversely, if you’re not delivering personalized content, your email could negatively impact your relationships. Finally, be sure to monitor your opt-out, open, click-though and conversion rates on follow-up emails.

email 48

email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Beth’s Blog, September 2011. The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). ” Lucy Bernholz, “ Data-first Philanthropy.”

Social Media 100

Social Media Channel Data Media 100

NTEN

JUNE 20, 2011

Two or three years ago, you could have a conversation out in the open and have people organically join in. The 2011 TMWL activity on Twitter was driven primarily by people very close to the campaign, whereas the first Tweetsgiving was driven by people Stacey didn't know yet or hadn't invested time cultivating relationships with.

Case Study 80

Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

We launched a mobile site , in 2007 aimed at feature phones, and we’re developing an Android version of the app for release in 2011. How will you measure success? What metrics are you using for mobile? The Pocket Guides are a great resource and conversation starters.

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Mobile Integration Strategy Green 111

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2013

Happy Generosity Day! The idea of moving Valentine’s Day away from dinner reservations and singles awareness towards a day of generous acts began in 2011 by Sasha Dichter , Scott Case, Ellen McGirt, and Network for Good’s Katya Andresen. That got me thinking about measurement and how you measure difficult stuff.

Measure 99

Measure Metrics Seattle Social Media 99

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

So, let’s get out the nonprofit vote for the nonprofit panels at SXSW 2011 ! Here’s my picks for SXSW Nonprofit Panels: A Conversation About Change Agents Through Social Media Social media is causing a revolution in how information is shared and communities are formed. You Mobile Non-profit: a play in three acts.

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 2, 2011

I’ve been heads down working on my next book about measurement and networked nonprofit s with KD Paine and our editor, Bill Paarlberg , sprinting towards our deadline. When you have a co-author who is a measurement geek, you measure progress towards your deadline.

Reflection 97

Reflection Social Measure Case Study 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

Note from Beth: I’m working on the sequel to the Networked Nonprofit – it is a book about using measurement to prove and improve results with the Measurement Goddess KD Paine. (Her recent book, Measuring What Matters , is a must read.). However, conversion rates were flat.

Conversation 106

Conversation Chapter Channel Module 106

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

The 2011 September Campaign. But how are you measuring along the ladder of engagement – from awareness to conversion to donor. We’re also keeping a close eye on our Google Analytics to ensure that enough people are visiting the campaign page and the conversion rate. Tell me about this year’s campaign? Obviously $.

Interview 101

Interview Central African Republic Ethiopia Metrics 101

Amy Sample Ward

FEBRUARY 24, 2011

There were interesting conversations at every turn and I also had requests to share my notes and slides. For this conversation, we are going to start with the frame of the analog paradigm and move forward from there. Oh, we have a few key tactics: daily content, conversation starters, and highlighting community members.

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Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 26, 2012

An important design component is the strategy for spreading knowledge and skills for participants by using small experiments with some measurement that help them improve and learn. conversation and make headway on the policy front when everyone is approaching the issue with the same negative messaging frame. It turns out there is a.

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Children Voice Social Media Utah 106