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Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

Those decisions are implemented across the organization’s web properties and social channels. So we want to make sure that we getting conversions from our content — which, depending on the content type, is a variety of next actions.” ” What are the metrics for measuring your content? My answer: Yes!

Content 101
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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

Beth’s Blog, September 2011. The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). ” Lucy Bernholz, “ Data-first Philanthropy.”

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. We view our social media channels as a fun on ramp to our ladder of engagement. Source: grist.

Measure 97
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Idealware’s Nonprofit Social Media Decision Guide, Updated for 2011

Beth's Blog: How Nonprofits Can Use Social Media

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Social media is a conversation the world is having. Try asking them.

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[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign. All the while, you’ve got to measure, track and re-adjust.

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Great reads from around the web on June 6th

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Channels covered included online, direct mail, telemarketing and canvassing." The full report is here.

Web 117
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Social Media and Cute Dogs Go Mobile And Other Cute Animal and Nonprofit Tales

Beth's Blog: How Nonprofits Can Use Social Media

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle, was a participant in the Measuring Networked Nonprofit peer learning groups supported through my work as Visiting Scholar at the Packard Foundation.

Turkey 101