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Hype vs. Reality: What digital channels are the most effective in 2010?

Care2

There is a lot of hype around new digital channels, but little evidence is published to back this up. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. This meant it was an amazing opportunity to run an integrated multi-channel global campaign.

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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition.

Facebook 260
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A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

It’s also worth noting that social media, not even blogging, is not yet integrated into their website. In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design. World Wildlife Fund :: March 15, 2010.

Websites 248
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Back Channels, Workflow, Data, Twitter, and me

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Back Channels, Workflow, Data, Twitter, and me March 13, 2007 I read Beth’s recent blog entry on Twitter , and of course, the neo-luddite in me said “waste of time!&#

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Comparing Nonprofit Usage of Social Networks and Text Messaging in Korea and the United States: One Size Does Not Fit All

NTEN

According to Daum's 2010 survey of 500 Korean nonprofits, text messaging is a widely-adopted communications channel for nonprofit PR purposes, while few Korean nonprofits are using social networks for that purpose. It immediately struck me that this is the reverse of channel usage for U.S.

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10 Nonprofit Books from 2010

Beth's Blog: How Nonprofits Can Use Social Media

During 2010, I been able to read, blurb, write reviews, do blog giveaways, or author guest posts and interviews for a lot of terrific books that would be useful to nonprofit professionals in the social media, marketing, and ICT areas. I read the manuscript this summer and provided blurb. You can read an online copy here.

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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships. Giving on social networks is significant, but donor loyalty is highest on charity websites that build strong connections with donors. so you look good on your portal and social networking listings.