Tech Soup

DECEMBER 1, 2022

In our increasingly interconnected world, about 82 percent Americans use some form of social network. Social media has become an important channel nonprofits can use to boost their outreach and fundraising capabilities.

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Social Media Media Social Fundraising 107

Nonprofit Tech for Good

FEBRUARY 5, 2023

Additionally, you should employ a multi-channel marketing strategy to promote your event. Be sure to talk about your event on social media and ask your peer-to-peer participants and supporters to share your event promotion posts on their social networks too. Get online and make sure your event is featured on your website.

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Donor Fundraising Template Game 342

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. A social media following doesn’t guarantee that exclusive pedigree. Although an expert who comes with a big social network would be at the top of my list. Do any of your members have their own channel?

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YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

JANUARY 22, 2013

Please be open to the idea that you may need social media training. The vast majority of logos are horizontal and when uploaded to social networks they either get cropped or shrunk so small that they are visually illegible. 3) Your YouTube Channel is absent of customization and branding. 5) You are ignoring Google+.

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Social Media Training Train Media 279

Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. For example, your fundraising email list versus your Facebook page versus your direct mail—three different channels translates to three different communication tactics.

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Channel Data Strategy Tips 63

Care2

JUNE 17, 2010

She said only 11% of teens email daily and that they are using SMS (or Twitter) and social networks for communications. Interestingly, despite all the protests against Facebook’s privacy policy she also said that people entrust their personal info with social networks. Furthermore, in August 2009, 276.9

Social Network 56

Social Network email Network Social 56

Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. For example, your fundraising email list versus your Facebook page versus your direct mail—three different channels translates to three different communication tactics.

Channel 59

Channel Data Strategy Tips 59

Care2

JULY 29, 2010

Ever wanted to find out where your donors and activists are hanging out on social networks so you can continue deepening your relationsips with your supporters and foster more two-way conversations? Match Rate: The anticipated match rate for Social Network Tracker data append is 70% to 80%.

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Social Network Network Stumbleupon Social 51

Care2

DECEMBER 6, 2010

Are niche social networks the best way to mobilize people and channel their energy into supporting nonprofits? In the past couple of years there has been a surge in socially responsible startups such as Crowdrise , Razoo , and Causecast wanting to help to change the world by raising money online for nonprofits.

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Social Network Network Social Sample 64

Nonprofit Tech for Good

JUNE 29, 2014

Many nonprofits are curious, but lack the resources necessary to create and manage yet another social network. Google+ isn’t for all nonprofits, but for those that have actively adopted a pro-social media policy, it’s worth the time investment to experiment with Google+. Google+ is a visual social network.

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Google Practice YouTube Nonprofit 254

Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks.

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Social Media Media Hints Social 278

Nonprofit Tech for Good

APRIL 24, 2013

People on social networks ignore links that do not pull up thumbnails and are heavily text-based. If you have a video that is directly related to the pitch in the press release, then feature the video on your YouTube channel on the day of the press release and include a link to your YouTube channel in the press release.

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Press Tips Social Social Network 278

TechImpact

MARCH 7, 2014

Social media continues to take greater stake in every nonprofit’s marketing, public relations, and advertising strategies. With 10+ major, free, social networking channels to take advantage of, nonprofits have a smorgasbord of opportunities available to connect with constituents, donors, and potential volunteers.

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Social Media Social Media Industry 239

Nonprofit Tech for Good

OCTOBER 24, 2013

Social networks have gone mobile. As of February 2013, 55% of social networking occurs on a mobile device especially during commutes, lunch breaks, and evening hours. Google Wallet donate buttons are already featured on YouTube channels and will likely be featured soon on Google+ Pages as well.

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Mobile Web Social Network Social Media 276

Care2

JANUARY 28, 2013

Right after I re-shared the photo on FB, a client of mine who we are working with on a web design project said that they wanted advice on how their organization can be more influential across channels. ” And here was my advice to them and every organization that is looking to be more influential across multiple channels.

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Channel Tips Advice Photo 70

NetWits

APRIL 10, 2011

This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition.

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Facebook Fundraising Work Comparison 260

Zen and the Art of Nonprofit Technology

MARCH 13, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Back Channels, Workflow, Data, Twitter, and me March 13, 2007 I read Beth’s recent blog entry on Twitter , and of course, the neo-luddite in me said “waste of time!&#

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Channel Twitter Data Open Source 100

NonProfit Hub

MARCH 23, 2016

Only a few short months ago, Peach, a new social networking app was launched. It took only a week to break into iOS’s top 10 list of networking apps. Headlines like “Why the Peach app is suddenly the hottest thing in social media” and “Peach Is So Hot Right Now” could be found littered across newsstands and the internet.

Social Network 28

Social Network Network Time Social 28

NTEN

JULY 12, 2011

According to Daum's 2010 survey of 500 Korean nonprofits, text messaging is a widely-adopted communications channel for nonprofit PR purposes, while few Korean nonprofits are using social networks for that purpose. It immediately struck me that this is the reverse of channel usage for U.S. nonprofits is really a "?".

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United States Social Network Channel Network 68

Nonprofit Tech for Good

APRIL 14, 2013

Pitch to “Follow” on social networking sites in every issue. Link to video on the HRW YouTube Channel. Pitch to “Follow” on social networking sites in every issue. Pitch to “Follow” on social networking sites in every issue. Bottom of e-Newsletter: 1.

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Newsletter Learning Social Media Social Network 243

Nonprofit Tech for Good

FEBRUARY 8, 2012

Create an e-mail signature that includes your website, blog, and social networking links. Add social networking icons. Add e-newsletter subscribe functionality to your social networking communities. Add a website, blog, and social networking pitch to your “Thank You for Subscribing” e-mail.

Social Media 272

Social Media Social Media Tech 272

Care2

JANUARY 24, 2013

Leads acquired online are often best nurtured through social networks and converted in the mail, or over the phone if you're after monthly donors. Direct mail donors give more if they are hearing from you via email and social networks. In this webinar you'll learn about: Building social media into your email and website.

Channel 66

Channel Social Media Integration Wyoming 66

NTEN

APRIL 27, 2009

According to a survey conducted in March 2009 by NTEN, Common Knowledge , and ThePort , social networking has become an integral part of nonprofits’ online strategy. have one or more social networking communities on their own web site. > Download the Social Network Survey Report. It’s free! >

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Social Network Survey Report Network 36

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.

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Track Mobile Media Fundraising 237

NetWits

APRIL 4, 2012

You can now identify your most “social” constituents, and when you know that you are in position to develop mutually beneficial relationships with them that are productive and respect their advocacy of your cause. Four Social Media Types. Key Influencers are one of those “super social” people who you want to know.

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Social Media Influence Goal Media 180

Nonprofit Tech for Good

JANUARY 11, 2014

2) Integration of Digital Payments Into Social Networks. That said, both Facebook and Twitter are working on launching their own digital payment systems which could radically transform online fundraising via social networks. It’s a guessing game at this point who the social network giants will partner with.

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Trend Technology Social Media YouTube 279

Nonprofit Tech for Good

MAY 19, 2011

While writing Social Media for Social Good: A How-To Guide for Nonprofits , I visited over 500 nonprofit homepages looking primarily for links to their social networking communities.

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Social Media Media Teen Social 241

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 2, 2007

It enables anyone to create streaming media 'channels' that combine video, music, photos, narration, text and RSS feeds. These user-generated channels can be played and easily syndicated on any web site, blog, or social network page. See Britt Bravo's splashcast above!

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Splashcast Channel NTC Music 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Submitted by Steve MacLaughlin, publisher of Connections For a while now I've been talking with a lot of nonprofits about using social media and social networking in their organizations. I thought it would be useful to blog about how to create a strategy for using these channels. It's the most human channel.

Social Network 50

Social Network Network Create Strategy 50

OneCause

JUNE 15, 2023

At its core, Peer-to-Peer fundraising (also known as peer-to-peer or Social Fundraising) refers to any fundraiser that uses supporter networks to raise money for your cause. Yep, your fundraisers’ social networks are here to help at year-end! What channels are you using to connect with your audience?

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Campaign Giving Fundraising Social Network 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.

Track 186

Track Mobile Media Fundraising 186

TechImpact

MARCH 11, 2014

Facebook’s 10th birthday just passed on February 4th and during that time all the social networking site has done is engage over a billion users and create a generational icon. A statistic that nonprofits are paying particular attention to, only 25% of men and 35% of women cite Facebook as a channel to learn how to help others.

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Facebook Statistics Social Network Internet 150

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 12, 2008

Social Networking and Web Tools for Chicago Nonprofits. now hear from homegrown social networks and what they have to offer local nonprofits. The majority of the room had experience in social networking sites and tools, both personally and for their organization. they have a YouTube Channel.

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Chicago Social Network Network Tools 50

sgEngage

JULY 6, 2022

Experts and popular advocates will support the organizations they care about on social media and market that organization to their thousands — or in some cases, millions — of followers. This trend has been made popular on networks like TikTok and Instagram. The concept, however, is effective on any marketing channel.

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Influence Collaboration Social Media Channel 91

NetWits

SEPTEMBER 27, 2012

At the highest level, most nonprofits recognize that a) there are lots of people communicating via social media channels, b) those people influence their friends and family through social media channels, and c) those people and their networks are supporters or potential supporters of nonprofit organizations.

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Social Media Media Social Channel 175

Care2

NOVEMBER 17, 2010

There is a lot of hype around new digital channels, but little evidence is published to back this up. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. This meant it was an amazing opportunity to run an integrated multi-channel global campaign.

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Hype Channel Digital Jordan 64

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

There are significant benefits to both the organization and the leaders themselves by building a thought leadership profile on social. This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. Balancing Personal and Professional: Worlds Collide.

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Social Media Leadership Media Social 134