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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions.

Create 169
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Level Up Your Marketing with Analytics

Association Analytics

How are you tracking success? Besides tracking the number of emails you send across the organization and the frequency, you can also view data like your opt-outs over time, the actual number of sends, and bounces to see if they are fluctuating and steady. Online Tracking. Let’s use email as an example. Which are being ignored?

Analytics 169
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Content Metrics You Should Track

Care2

What white papers are downloaded the most? Besides looking at the unique website visits (month over month and year to year), you should also review what content gets the most traffic. Do the same articles, blog posts, fact sheets, generate the most traffic every month? What video’s get the most views?

Metrics 71
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Philanthropy during COVID-19 in Brazil 

Candid

As highlighted in IDIS’s white paper, Perspectives for Brazilian Philanthropy in 2022 , there is new energy from younger generations. ABCR was able to strategically track these donations as donors became more vocal about their activities for the first time, inspiring others both to give and to be transparent about their own giving.

Brazil 98
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Psssst! Your Website Is Trying to Tell You Something

Tech Soup

The Cardinal Path white paper, The State of Digital Data in the Top 50 Nonprofit Organizations in the U.S. The white paper's intent is to provide a quantified snapshot of the $316 billion philanthropic and nonprofit sector's maturity in web analytics. examines how 50 of the highest revenue U.S.

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Don’t Make These Common Mistakes When Filing Your Form 990

sgEngage

Mistake #7: Losing Track of Important Documentation Like tax documentation you would save for your personal tax filing, your tax-exempt organization should have a process for managing the documentation for your 990 filing. Not only can you re-use this explanation for future grants, but you should assume that funders will be reading your 990s.

Files 61
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Nonprofit Engagement: Why Website Logins Matter

NetWits

There are many reasons for logins, including security, functionality and personalized content–but also for tracking. By logging on to a website we are allowing that site to track every page we visit and keep that information associated with our account. Benefits of Website Logins.

Websites 165