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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Are you tracking abandons in Google Analytics?

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8 Grant Research Tools for Nonprofits

Nonprofit Tech for Good

According to the Giving USA 2022 Report , giving by foundations to nonprofit organizations grew by 3.4% The websites listed below can help your nonprofit search and apply for grant funding. Grant Gopher is a simple and powerful grant research database that nonprofits can search by state, county, program, and keywords.

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work?

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. However, if you need to understand how one specific user/company/email is behaving on your site these tools can’t help.

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Build a Marketing Dream Team—Welcome AI

.orgSource

If AI could only help me with one thing, search engine optimization or SEO, would be at the top of my list. Up Your SEO Advantage “Ranking high in the search process can be a significant challenge,” Amy advised. Keyword research—Find relevant keywords and track their performance over time. Industry reports. Social media.

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5 Web Reports Every Nonprofit Should Know

NetWits

fact that I can often be found laying in bed at 6am and digging through client web reports. The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. You can then use those pages to pull traffic to other areas on the site. Top Content.

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