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New Techniques for Donor Profiling and Audience Modeling

NonProfit PRO

We know that more targeted and relevant marketing drives higher response rates and engagement, and to get more targeted and relevant, you need great data. Here are some techniques to help any organization use data to create new models, audiences, and pools of targeted prospects that look just like their best donors.

Technique 242
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Beyond the One-Time Gift: Advanced Techniques for Donor Retention

Charity Village

However, despite the nonprofit industry’s average donor retention rate of 45%, organizations all over the world are struggling to keep their donors coming back for more.

professionals

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Cracking the code: Understanding and analyzing your donor retention rate

Charity Village

Interested in learning more about advanced techniques for donor retention? However, when we think about how we’re going to reach ambitious fundraising goals, nonprofits frequently turn to […] The post Cracking the code: Understanding and analyzing your donor retention rate appeared first on CharityVillage. Register now!

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3 Ways To Improve Nonprofit Marketing Outreach

NonProfit PRO

But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals. Once again, nonprofits can invest in marketing outreach efforts to raise awareness.

Marketing 294
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Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits

NetWits

Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1% That reason … crowded inboxes.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries. Epsilon and The Email Institute’s Q3 2012 report indicated overall click-through rates have fallen from 5.5

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Why omni-channel fundraising works at year-end

EveryAction

Here’s how to apply those same techniques to your nonprofit omni-channel fundraising at year-end. In the nonprofit world, we know mobile messaging is hard to beat when it comes to urgency and open rates: M+R’s Benchmarks reported that in 2022, while email list sizes declined, mobile messaging subscriber list sizes increased by 11%.

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