Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month. Website Traffic.

Social Media 236

Social Media Metrics Track Myspace 236

Nonprofit Tech for Good

JUNE 13, 2013

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why.

Track 185

Track Mobile Media Fundraising 185

Nonprofit Tech for Good

APRIL 23, 2019

In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes. So what is at the core of reaching new donors, retain existing donors, increase efficiency to support a cause? Is the platform scalable to support your nonprofit growth in upcoming years?

Metrics 262

Metrics Nonprofit Profile Platform 262

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 The numbers don’t lie! But what about reach?

email 52

email Rate ROI Social Media 52

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. In this example, @Codeorg features their logo with an inspirational quote from a supporter: Statistics and fact graphics also work well on Twitter.

Twitter 343

Twitter Practice Social Media Nonprofit 343

TechImpact

JULY 30, 2014

But these are all the intuitive questions, the obvious stats. Try using your audience personas you developed as guidelines for what different demographics you want to track and report on. Track backs, located under the social tab, shows you who has been linking back to your website. Implement offline conversion tracking.

Analytics 223

Analytics Statistics Google Demographics 223

sgEngage

MARCH 30, 2021

After pulling group stats through their employee engagement platform, Blackbaud’s YourCause CSRconnec t , the CSR team found that the ERGs were tracking more volunteering hours than any year before, were being promoted throughout the company two times more than normal, and were retaining members at an 8% higher rate.

Group 83

Group Resource Sponsor Award 83

Achieve

APRIL 28, 2022

Keep track of your online donors. . Ask supporters open-ended questions. Your supporters have their individual engagement preferences, and it generally takes numerous interactions across channels before a follower is ready to donate. Keep track of your online donors. . You may already be keeping track of your donors!

Donor 59

Donor Tips Online Gift 59

The Modern Nonprofit

OCTOBER 19, 2021

The stats show that mentioning matching gifts in fundraising appeals results in a 71% increase in the response rate and a 51% increase in the average donation amount (and that’s prior to receiving matching gift funds). This will help keep everyone on track. Plus, offering a matching grant incentivizes your donors to give more.

Grant 98

Grant Sponsor Gift Stats 98

Nonprofit Tech for Good

JULY 23, 2012

The open rate of text messages is over 90 percent, since those who sign up tend to be your most committed supporters, so making the effort to promote your group texting campaign(s) and build your mobile list now could prove to be extremely valuable in years to come as the popularity of group text messaging continues to skyrocket.

Group 206

Group Practice Mobile Nonprofit 206

Bloomerang

AUGUST 29, 2023

This allows you to track all donor interactions and reach out to donors at the right times. Give donors an easy way to show their support. Supporters can use these platforms to give quickly and easily from their laptops, desktop computers, and mobile devices. Customized reports. Powerful peer-to-peer fundraising features.

Platform 62

Platform Donation Online Fundraising 62

Connection Cafe

AUGUST 26, 2013

That’s why I took Exact Target’s fantastic list of 50 Email Marketing Tips and Stats for 2014 and boiled it down to three key takeaways for nonprofits. My top three takeaways (in bold) supported by Exact Target’s list include: Don’t fret the small stuff. Subject lines fewer than 10 characters long had an open rate of 58%.

Stats 39

Stats gMail email Tips 39

Everyaction

JANUARY 16, 2018

If you’re a nonprofit professional you know what it’s like to drown in excel spreadsheets tracking your supporters, donations, major gifts prospects, and almost anything else. From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard.

Report 56

Report Data Tools Stats 56

Connection Cafe

MARCH 30, 2021

After pulling group stats through their employee engagement platform, Blackbaud’s YourCause CSRconnec t , the CSR team found that the ERGs were tracking more volunteering hours than any year before, were being promoted throughout the company two times more than normal, and were retaining members at an 8% higher rate.

Group 47

Group Resource Sponsor Award 47

NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. Specific audience-centric communications will help you relate to individual constituents and give you the ability to track response rates based on each group.

Raise 208

Raise Relationship Tips Fundraising 208

sgEngage

SEPTEMBER 8, 2022

An integrated system not only eliminates the manual processes and cumbersome workarounds, but it can also provide valuable information where it’s most needed, such as displaying a donor’s email engagement stats alongside giving activity. One of the best ways to combat change resistance is to show value quickly.

Tech 81

Tech Fund Nonprofit System 81

Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52

Hype Research Marketing Benchmark 52

DNL OmniMedia

FEBRUARY 11, 2021

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. Have you allocated enough funding to support the stewardship efforts that have had the highest rate of success in the past? How do we know this? You can then recreate that successful path for future prospects.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Care2

AUGUST 22, 2013

Plan for any meetings needed to solicit content or input from departments and outside support contractors. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Send 2-3 emails each month.

Online 71

Online Tips Calendar Test 71

Connection Cafe

OCTOBER 6, 2013

It’s important that you begin paying attention to the stats. Do you have a CRM that makes tracking relationships and supporter interactions possible? In this piece, 7 Tips for Building Nonprofit Supporter Profiles , Tech Impact outlines how to appropriately manage constituent relationships. Infographics.

Profile 38

Profile Blackbaud Stats Nonprofit 38

Connection Cafe

FEBRUARY 12, 2019

Multi-channel donors have a 56% higher retention rate than offline-only donors. Use confirmation pages to confirm, thank, track, and move people to further action. You can download the full study for more ideas, examples, and stats here. Retention increases by 29% for offline donors when you have their email address.

Charity 28

Charity email Fundraising Offline 28

CauseVox

OCTOBER 11, 2021

At CauseVox, we’re all about helping everyone to meet their goals – donors and the causes they support. Will you have partner or major donor support through a matching gift? One incredibly important piece of peer-to-peer fundraising is supporting your fundraising. Are you funding programs or operations or both?

Guide 73

Guide Giving Campaign Social Media 73

Connection Cafe

FEBRUARY 16, 2014

In most circumstances, nonprofits regurgitate some version of their mission statement or present irrelevant stats, neither of which put the focus on what the person can do. Kivi’s Five Messages to Try When Raising Awareness offer ideas to help you drive action while building support for your cause.

email 33

email Open Fundraising NTC 33

Get Fully Funded

AUGUST 1, 2022

Make the donor feel good about supporting your mission and even feel like they’re part of the family (connection). If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. who have done something wonderful to support your nonprofit recently.

Newsletter 124

Newsletter email Create Template 124

Connection Cafe

OCTOBER 31, 2013

Reach out to these fundraisers asking them to consider raising their goal and reaching out to their contacts who have not given, asking for their support. Email/social media conversion rate. Unfortunately, we can’t track this, however, providing participants a reminder here and there probably doesn’t hurt.

Metrics 34

Metrics Action Create Benchmark 34

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

to quantify ROI Page views from our stats program & Video view count from youtube ??? s linking to you -referring URLs in stats program -google rss alerts (can be set to daily, as it happens, etc.) ??? We also do not track time ??? will be easier to track ??? google syntax to show you who???s use a vanity URL.

Case Study 50

Case Study ROI Social Media Contest 50

Connection Cafe

JANUARY 4, 2016

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. Each year, organizations scrape together scarce resources to hold events or conduct campaigns in order to acquire new supporters. Donors have more choice than ever before.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Given the slow down, nonprofits should continue to track their own quarterly results and plan accordingly.

Convio 31

Convio Benchmark Studies Social Media 31

Get Fully Funded

JUNE 11, 2023

If your letter starts off by thanking people for their support this year, then talks about how hard the year has been, then says “We hope we can count on your support again this year,” your reader will be confused. Track your success rate. The letter is too vague. Is this a thank-you letter? An annual report?

People 98

People Giving Fundraising Mail 98

Nonprofits Source

MARCH 21, 2018

We’ve put together a list of the most up-to-date stats on how nonprofits are using social media to make a difference. Admittedly most tools are a waste of time and money, however, we’ve managed to track down a few exceptions to this rule and provide a brief overview of how nonprofits can leverage them to get results.

Social Media 109

Social Media Resource Marketing Media 109

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Also, check out Beth Kanters article on baby boomers which has some great social media stats.

Demographics 45

Demographics Social Media Online Advocacy 45

DNL OmniMedia

AUGUST 25, 2021

Crafting a strong narrative that explains your mission, why it’s so crucial, and how donors and volunteers can help is key in making a case for supporting your nonprofit. For many supporters, the decision to give to a nonprofit isn’t just a financial one. Add context to why your nonprofit is worthy of support.

Storytelling 98

Storytelling Digital Marketing Guide 98

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Also, check out Beth Kanters article on baby boomers which has some great social media stats.

Demographics 34

Demographics Social Media Advocacy Online 34

Bloomerang

NOVEMBER 13, 2021

We’ve got some tools, questions to ask, and things like that when you’re looking at data-tracking systems. We’re so busy doing the work that we forget to stop, track what we’re doing, and share it with others so that they can engage in the organization. So how do we know what to track?

Report 82

Report Measure Process Impact 82

Care2

FEBRUARY 7, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" the ones focused on child care assistance and child support enforcement ?

Google 31

Google Grant Adwords Social Media 31

Nonprofit Tech for Good

JUNE 5, 2014

Nonprofits must now communicate with five generations of donors , supporters, and communities served: 1. Write a Mobile and Social Fundraising Strategic Plan : - Overview (Stats, the rise of mobile, etc.). Track and report success in a Social Media ROI spreadsheet. Chapter 1: Nonprofit Technology and Fundraising.

Mobile 203

Mobile Chapter Fundraising YouTube 203

Amy Sample Ward

APRIL 28, 2009

Session Description: With portable music players, smart phones, and cheap bandwidth everywhere, more and more online marketers are turning to podcasting as a powerful way to extend the reach of their brands and engage supporters. look at stats and compare to your audience to see if it is a fit. Has multiple tracks, etc.

Podcast 123

Podcast Support Files Audio 123