Nonprofit Tech for Good

JUNE 13, 2013

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why.

Track 234

Track Mobile Media Fundraising 234

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month. Website Traffic.

Social Media 250

Social Media Metrics Track Myspace 250

Nonprofit Tech for Good

NOVEMBER 1, 2020

You’ll also want to keep track of these stats. This can come in very useful for tracking your progress and engagement. If you’re doing this, make sure to measure the clickthrough rate. First, engagement indicates the the success of the content you are posting, allowing you to build a strong community. on LinkedIn.

Social Media 333

Social Media Associations Media Social 333

Nonprofit Tech for Good

JUNE 13, 2013

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why.

Track 186

Track Mobile Media Fundraising 186

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 The numbers don’t lie! But what about reach?

email 52

email Rate ROI Social Media 52

TechImpact

JULY 30, 2014

But these are all the intuitive questions, the obvious stats. Try using your audience personas you developed as guidelines for what different demographics you want to track and report on. Track backs, located under the social tab, shows you who has been linking back to your website. Implement offline conversion tracking.

Analytics 223

Analytics Statistics Google Demographics 223

Nonprofit Tech for Good

APRIL 23, 2019

In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes. 3) Tracking the Donor Journey or Donor Funnel. Clearly, understand prior to the implementation their track record – are they on time, on budget, stayed within the project scope?

Metrics 262

Metrics Nonprofit Profile Platform 262

Byte Technology

DECEMBER 15, 2021

You should have monthly reporting for ongoing stats that lead direction, but a Strategic Marketing Plan will help you create small manageable goals that correspond to an overall goal (more customers). Step 3: Create a conversion report for the year-to-date to see what marketing channels brought the best conversion rates.

Marketing 246

Marketing Analysis ROI Picture 246

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.

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Twitter Practice Social Media Nonprofit 355

NTEN

SEPTEMBER 10, 2009

There's no better example than world of online communications: you're all tracking things like site visits, bounce rates, open rates, and click-throughs. . Michael Cervino will talk about using your web stats to make better decisions at next week's Online Nonprofit Technology Conference. That's good. That's step one.

Stats 36

Stats Web Statistics Phase 36

The Modern Nonprofit

OCTOBER 19, 2021

The stats show that mentioning matching gifts in fundraising appeals results in a 71% increase in the response rate and a 51% increase in the average donation amount (and that’s prior to receiving matching gift funds). This will help keep everyone on track. Plus, offering a matching grant incentivizes your donors to give more.

Grant 98

Grant Sponsor Gift Fund 98

sgEngage

MARCH 30, 2021

After pulling group stats through their employee engagement platform, Blackbaud’s YourCause CSRconnec t , the CSR team found that the ERGs were tracking more volunteering hours than any year before, were being promoted throughout the company two times more than normal, and were retaining members at an 8% higher rate.

Group 80

Group Resource Sponsor Award 80

Nonprofit Tech for Good

JULY 23, 2012

The open rate of text messages is over 90 percent, since those who sign up tend to be your most committed supporters, so making the effort to promote your group texting campaign(s) and build your mobile list now could prove to be extremely valuable in years to come as the popularity of group text messaging continues to skyrocket. Use Bit.ly

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Group Practice Mobile Nonprofit 214

Achieve

APRIL 28, 2022

Keep track of your online donors. . If you try to take on too many channels, you can lose track of your engagement and dilute the impact you have on followers. . In your outreach, describe the impact matching gifts will make on your programs plus relevant stats to illustrate the effects of applying for a match. donor data.

Donor 59

Donor Tips Online Gift 59

Whole Whale

FEBRUARY 1, 2021

We love SMS because it boasts a 99% open rate, and users are more likely to respond. have unlimited texting and 97% of US adults text ( Pew Research, 2015 SMS stats, and 2018 stats ). have unlimited texting and 97% of US adults text ( Pew Research, 2015 SMS stats, and 2018 stats ). Msg&data rates may apply.?

Free 105

Free Open Source Nonprofit Phone 105

Connection Cafe

AUGUST 26, 2013

That’s why I took Exact Target’s fantastic list of 50 Email Marketing Tips and Stats for 2014 and boiled it down to three key takeaways for nonprofits. According to email testing and tracking service Litmus, approximately four percent of all email opens can be attributed to Gmail webmail users, as of June 2013.

Stats 39

Stats gMail email Tips 39

NonProfit Hub

MAY 3, 2019

Engagement rate is the ratio of total impressions versus total engagements. To view each tweet in more detail, which you’ll need to do in order to view your engagement rates, click “View all Tweet activity” directly under the “Top Media Tweet” section. The most important statistic you should examine is your engagement rate.

Social Media 69

Social Media Analytics Media Social 69

Everyaction

JANUARY 16, 2018

If you’re a nonprofit professional you know what it’s like to drown in excel spreadsheets tracking your supporters, donations, major gifts prospects, and almost anything else. From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard.

Report 56

Report Data Tools Stats 56

Care2

OCTOBER 15, 2013

But are these stats meaningful? Do these stats show your boss about how your organization is meeting its mission and making an actual impact? Track these conversations each week and put them in a spreadsheet; this will allow you to track your growth over time. What are your bounce rates, time spent on site, etc?

Metrics 77

Metrics Social Media Media Social 77

Connection Cafe

MARCH 30, 2021

After pulling group stats through their employee engagement platform, Blackbaud’s YourCause CSRconnec t , the CSR team found that the ERGs were tracking more volunteering hours than any year before, were being promoted throughout the company two times more than normal, and were retaining members at an 8% higher rate.

Group 47

Group Resource Sponsor Award 47

NTEN

APRIL 29, 2010

Here's a hit list of our high-level benchmarks from this year's study: Email fundraising response rates were.13%, 13%, and email advocacy response rates were 4.00%. So, if we were you, we'd download the full report and then give it a read, asking yourself these important questions: Are we tracking these stats?

Benchmark 70

Benchmark Studies Free Stats 70

Bloomerang

AUGUST 29, 2023

This allows you to track all donor interactions and reach out to donors at the right times. This helps increase donor retention rates, which leads to more revenue. You can use it to keep an eye on your donor retention rate, campaign progress, and more. And how do you increase this rate? Customized reports.

Platform 62

Platform Donation Online Fundraising 62

Get Fully Funded

AUGUST 15, 2022

Definitely shop around to get the best rate, but don’t expect zero. Bloomerang is a powerful donor-tracking software and offers an online giving option, too. Kindful is another powerful donor-tracking software that facilitates online giving as a built-in feature. And this integration needs to be automatic.

Tools 75

Tools Online Giving Tips 75

Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52

Hype Research Marketing Benchmark 52

sgEngage

SEPTEMBER 8, 2022

An integrated system not only eliminates the manual processes and cumbersome workarounds, but it can also provide valuable information where it’s most needed, such as displaying a donor’s email engagement stats alongside giving activity.

Tech 79

Tech Fund Nonprofit System 79

Achieve

FEBRUARY 2, 2015

MUST HAVE #4: REPORTS TAKE ONE-HOUR EVERY MONTH TO LOOK AT YOUR EMAIL STATS AND REEVALUATE YOUR STRATEGY. At the bare minimum, you should be able to track open rates, click-through rates and opt-outs. Set aside an hour every month to look at your email stats and think about what is working and what is not working.

email 52

email Marketing Stats Platform 52

NetWits

MAY 19, 2011

Specific audience-centric communications will help you relate to individual constituents and give you the ability to track response rates based on each group. Plan targeted communications to each audience with specific messaging that will best engage them in your campaign because of who they are and your relationship with them.

Relationship 208

Relationship Raise Tips Fundraising 208

DNL OmniMedia

FEBRUARY 11, 2021

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. Have you allocated enough funding to support the stewardship efforts that have had the highest rate of success in the past? When they begin tracking their efforts, they’ll experience more success with major gifts fundraising.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Classy

JUNE 24, 2021

This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates. Engagement Rate. Why and How to Measure the Engagement Rate. Benchmarking Your Engagement Rate.

Social Media 122

Social Media Track Conversation Media 122

Care2

AUGUST 22, 2013

Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Email: Number of new subscribers, open rates and click through rates, best performing subject lines and topics, and most engaged email audience segment.

Online 71

Online Tips Calendar Test 71

Nonprofits Source

MARCH 10, 2019

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. Guess what?

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. Guess what?

Linkedin 40

Linkedin Marketing Strategy Work 40

NTEN

SEPTEMBER 10, 2010

We're tracking open rates, web site hits, blog comments, people served, high-dollar donations, staff productivity, and thousands of other things across our organizations. " Why are you tracking all those things? You don't have to keep track of everything. 16% retention rate . Step 2: Ask the Right Questions.

Data 82

Data San Francisco Problem Gift 82

NonProfit Hub

MAY 12, 2014

The comprehensive study tracked 53 nonprofits, including UNICEF, Sierra Club, Planned Parenthood, AARP, Feeding America and the Human Rights Campaign. Couple those two facts, and a long donation form could be killing your conversion rate. In the mood for more facts, figures and really cool stats from that online giving report?

Online 55

Online Giving NPO Paypal 55

Connection Cafe

OCTOBER 23, 2013

Nonprofit organizations invest hundreds of thousands of dollars in driving potential fundraising event participants to register online and use sophisticated tracking to measure which efforts produce the best results. The first step to improving registration rates is understanding the roadblocks. Next Steps.

Registration 35

Registration Benchmark Photography Stats 35

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? People who leave the site (bounce rate). Overall site visits. Time spent on the site.

Analytics 37

Analytics Design Research Process 37

Connection Cafe

FEBRUARY 12, 2019

Multi-channel donors have a 56% higher retention rate than offline-only donors. Use confirmation pages to confirm, thank, track, and move people to further action. You can download the full study for more ideas, examples, and stats here. Retention increases by 29% for offline donors when you have their email address.

Charity 28

Charity email Fundraising Offline 28