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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. There are different types of videos, and many do not require expertise.

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Example Phone Scripts to Use When Asking for End-of-Year Gifts for Your Nonprofit

Bloomerang

But wait—a couple of days later, your phone rings. Then, around the beginning of the end-of-year giving season, steward them with a card, phone call, email, or video to thank them. You can even send a text with a cute thank you photo to tell them how much you appreciate them. . Need more than example phone scripts?

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

You’ll need to have the spot produced professionally if you don’t have someone on your team who can edit videos and provide at least a.mov or.mp4 file. Tip: Connect with sales reps or other employees of the stations via LinkedIn, over the phone, or in person. Step 3: Produce the PSA. Include PSAs in Your Nonprofit Marketing Strategy.

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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” If possible, include a photo of the stakeholder! Clear and concise messaging —make it easy for supporters to understand your ask and the urgency behind it.

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9 Ways to Use Text Messaging for Your Virtual Fundraising Event

Nonprofit Tech for Good

By harnessing the convenience of the mobile phones donors use daily, you can transform your virtual fundraising events into engaging, revenue-boosting opportunities. Text-to-donate enables your attendees to give by phone without having to navigate away from your virtual event page. Try it from your mobile phone now!

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HOW TO: Launch a Mobile Photo-Sharing Campaign for Your Nonprofit

Nonprofit Tech for Good

One of the simplest ways to begin dabbling in mobile technology is to launch a mobile photo-sharing campaign, and Yfrog , Twitpic , and DailyBooth make it easy for any nonprofit social (and now mobile) media manager with a smartphone and little creativity. That said, here are three simple steps to get started with mobile photo-sharing: 1.

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