Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Given the answers to 1-4 of our example, some of the metrics we could use to measure our success and ROI include: volunteer participation, online “chatter,&# and program growth.

ROI 135

ROI Case Study Metrics Student 135

.orgSource

AUGUST 28, 2023

Passion plus knowledge is a powerful hook, making people who were about to swipe stay for a while. He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” So how do you begin to tap this new resource?

YouTube 221

YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

OCTOBER 30, 2021

The reality is that skipping or neglecting the discovery phase is the most common cause of budget and timeline overruns, low adoption and ROI, and misalignment to people and processes. It’s about people. After all, these tools exist to help people do their jobs better, right? Why is that? Here are our top 3 reasons: 1.

Tech 274

Tech Project Phase Adopt 274

Bloomerang

JUNE 11, 2021

Lindsay Simonds will decode the top five most impactful ways people contribute to communities. If you’re watching the recording, hope you’re having a good day because we are here to talk about some creative ways that people are contributing to the community. Full Transcript: – [Lindsay] Okay. . I’m Steven.

People 76

People Community Video Podcast 76

sgEngage

MARCH 15, 2024

Inputs : The resources—financial and non-financial, human, and material—used to conduct an activity. Without a clear understanding and representation of your outcomes, it can be hard to secure funding or make improvements to better serve your community. There are three “results” categories producing data points that can be measured.

Measure 91

Measure Help Analysis Metrics 91

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

Bloomerang

SEPTEMBER 7, 2021

Let’s assume the point of the event is moving people along the continuum. If people barely know you exist, it’s too soon to ask for a big gift. Because the anticipated ROI at this point is modest, smart awareness-building strategies are broad brush and relatively inexpensive. Donor conversions.

Analysis 136

Analysis Benefit Ratio Fundraising 136

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. So, for example, making it possible for smaller organizations with fewer resources to use social media and still results. This week's theme is social media ROI.

ROI 78

ROI Social Media Metrics Conference 78

Care2

JUNE 21, 2010

A couple of years ago I put together the "social network" calculator as a free resource to assess the opportunity cost of recruiting email subscribers and donors online. ROI (Return on Investment) in its simplest form has has a very specific mathematical definition. It's time to bust out the calculator and have a realistic look.

Social Network 58

Social Network ROI Network Social 58

Forum One

MARCH 12, 2024

AI is an impact multiplier for mission-driven organizations since nearly all already do a lot without enough resources. There is a scary elephant in the room: efficiencies can also mean a team can do more with fewer people, but resisting change isn’t the way to approach this. (And is it so good that it will put me out of a job?)

Social Media 80

Social Media Images Video Media 80

Volunteer Hub

SEPTEMBER 11, 2023

Furthermore, integrating these databases can improve resource allocation, as nonprofits can identify volunteers who have the potential to become major donors or donors who might be interested in volunteering.

Integration 96

Integration Synchronous Blackbaud Module 96

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) How many people will your organization provide ‘x’ resource with ‘y’ dollar amount? Segment your audience. Don’t worry, it doesn’t need to be complicated. Get in touch here!

Gift 207

Gift Consultant Audience email 207

Volunteer Hub

MARCH 26, 2021

These benefits include saved time, money, and resources. In VolunteerHub, reports can be generated quickly and used to evaluate volunteer trends, activity, preferences, and ROI. Return on Investment (ROI). When used strategically, your volunteer management solution should provide a return on investment (ROI).

Volunteer 54

Volunteer San Diego Case Study ROI 54

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

.  So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis.    What a combination!

Digg 88

Digg ROI Twitter Slides 88

The Modern Nonprofit

FEBRUARY 1, 2022

Your employees are the people making the difference – they need to be taken care of. This will also help ensure that your nonprofit continues to get resourced. Focus on both short-term and long-term ROI. What is your nonprofit doing to generate long-term ROI? Invest in technology. treat donors as customers.

Business 105

Business ROI Nonprofit Profit 105

Nonprofit Tech for Good

DECEMBER 13, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. I know resources are always a struggle. Anything else?

Social Media 210

Social Media Conservancy Interview Media 210

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). People follow nonprofits on Twitter to learn about your cause or because they care about the work you do.

Social Media 279

Social Media Training Train Media 279

CauseVox

SEPTEMBER 13, 2021

Historically, they’ve run a fundraiser that earned around $5000 each year through a race that people would run on their own. She says they were concerned that people were exhausted, unable to give, or just hunkering down to wait out the pandemic. But what she found when they started their fundraiser was that all it took was asking.

Activities 83

Activities Active Activism Raise 83

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2015

This book is one of the central resources for the emerging leadership development project I’m currently working on. So, I’ve been on the prowl for resources that help the mentor and mentee relationship. The book devotes an entire chapter to this topic. I’ve been working the nonprofit for 35 years.

Develop 50

Develop People Change Mentoring 50

Nonprofit Tech for Good

SEPTEMBER 18, 2016

That’s a wasted use of time and resources and that’s how many nonprofits are feeling these days about Facebook. Nonprofit social media managers have to deal with weird, random mean people on Twitter. The Next Big Thing in social media has no tangible ROI. The last Next Big Thing still has no tangible ROI.

Social Media 100

Social Media Media Social ROI 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Video is cool, but it is also expensive (in time and money).

Video 139

Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The audience was a group of 90 or so people from Canadian non-profits. Not just important or famous people, either. What do people say about your expertise?

ROI 50

ROI Social Media Measure Media 50

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. LinkedIn: 5 Hours Weekly.

Social Media 249

Social Media Media Ning Social 249

Whole Whale

JANUARY 26, 2022

As an independent agency of the Government, their work engages over 5 million people in service across AmeriCorps VISTA , AmeriCorps NCCC , AmeriCorps State and National, and AmeriCorps Seniors. Free: Resource on digital marketing funnel for nonprofits Free: content marketing for nonprofits Course: SEO and Content Creation for nonprofits.

Americorp 98

Americorp Training Train Digital 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. How can we most efficiently allocate our resources to maximize our social media’s effect? According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. Mobilize the people who already do.

Social Media 119

Social Media Channel Difference Media 119

CauseVox

APRIL 20, 2021

Even as more and more people are becoming vaccinated, we still have not reached herd immunity. Until upwards of 80% of people have either been vaccinated or contracted and recovered from COVID, any in-person events raise the risk of spreading the virus further. They increased their ROI by 8 times.

Fundraising 100

Fundraising Virtual Nonprofit ROI 100

Bloomerang

APRIL 1, 2021

So often we hear people say that they want to “be the good” in the world, but have difficulty achieving that goal. We have helped over 11,000 people become Certified Nonprofit Professionals and more than 15,000 other leaders in the sector to advance specific skills with virtual training resources. Better fundraising ROI.

Develop 93

Develop Tips Skills Nonprofit 93

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost and income (or quantified benefits) and expressed in dollar amounts or percentages. You cannot rely on being ???given

ROI 74

ROI Measure Ratio Benefit 74

The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. However, many eligible people are still unaware of the program and how to use it. Google’s Ad Grant Program is one of the best resources out there for nonprofit organizations. There aren’t many requirements to get started.

Grant 152

Grant Google Search Application 152

Nonprofit Tech for Good

NOVEMBER 21, 2010

Facebook has been a highly effective tool and is the strongest in communicating the message of the Pancreatic Cancer Action Network, but also allows people to connect and offer support to each other. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. Summary of ROI.

Cancer 225

Cancer Los Angeles Social Media Action 225

Nonprofit Tech for Good

FEBRUARY 1, 2011

They passed it off to me and I started doing outreach with it to connect with people who might speak up about wildlife issues. We currently use a plethora of online tools to spread the word and talk to people. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

Social Media 190

Social Media National Interview Examples 190

Whole Whale

MARCH 15, 2023

Promotional emails can be sent to a wide variety of people, including current subscribers, donors, community partners, and other stakeholders. At Whole Whale, we love any chance to promote free resources and products to further aid in a person’s digital learning journey, and the best way we share this information is in a newsletter.

email 75

email Difference Marketing Retention 75

Amy Sample Ward

FEBRUARY 23, 2010

I come across so many great conversations, ideas, and resources all over the web every day. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Check it out!

Web 108

Web ROI Bookmarking Phase 108

Neon CRM

DECEMBER 14, 2023

It means that where your organization puts its time, energy, and resources is a direct expression of the things it values. The more accurate and insightful that executive directors and finance teams can be when predicting revenue, cost, and ROI, the better equipped their organization will be to sustain and grow its mission.

Analysis 52

Analysis Project Donor Retention 52

Association Analytics

FEBRUARY 14, 2022

Most people don’t. By sending messages at the right time to the right people, you’ll see upticks in open and click-through rates because they are receiving relevant content that they care about. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others.

Analytics 169

Analytics Language Associations Case Study 169

sgEngage

SEPTEMBER 8, 2022

Meeting such high expectations for transparency and ROI requires a lot of time and resources from staff, but the right technology can help your organization operate more efficiently and responsibly, allowing you to focus on your mission and grow your impact. Nonprofits must earn their trust. Best: Becoming Truly Tech-Powered.

Tech 78

Tech Fund Nonprofit System 78

Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Today, those 14,000 members result in more ROI than 16,000 Facebook Fans and run a not-so-distant second to 411,000 Twitter Followers. It’s a tragic loss in ROI!

Linkedin 192

Linkedin Group Spam ROI 192