article thumbnail

How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

Track 256
article thumbnail

Blackbaud Luminate OnlineĀ® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! We look forward to this report every year. To encourage you to download and read the full report , we are sharing a few highlights we think you will find particularly compelling.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Give Your P2P Events New Energy with Activity Tracking

sgEngage

Learn more: How to Convert Peer-to-Peer Event Participants into Monthly Donors If your organization is committed to a better donor experience, read on to learn how to give your P2P fundraising events new energy with activity tracking. Many non-sport options also happen to be ideal for tracking on a wearable device.

Track 91
article thumbnail

Online communities 101: The benefits of leveraging an online community platform

Nimble AMS

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Why should your member-based organization leverage an online community to engage your members? An online community improves member loyalty and drives engagement.

Community 116
article thumbnail

6 Online Fundraising Tools to Watch in 2020

Nonprofit Tech for Good

By Heather Mansfield , Editor-in-chief of Nonprofit Tech for Good and producer of the Global NGO Technology Report and the Global Trends in Giving Report. Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. 1) Action Button :: actionbutton.org.

Tools 332
article thumbnail

How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Are you tracking abandons in Google Analytics?

article thumbnail

6 Tips for Analyzing Online Fundraising Campaigns

Bloomerang

However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. Of course, analyzing your fundraising campaigns starts with accessing data from your online fundraising software. Also, be sure to set up more detailed reports for deeper analysis.