Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. The information is also reported with a link to organizational results.

Metrics 101

Metrics Social Media Media Social 101

Care2

JANUARY 7, 2013

Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. What video’s get the most views? Some call social media shares vanity metrics because they have turned into such a popularity contest.

Metrics 71

Metrics Content Track Analytics 71

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Spring & Summer 2022.

Strategy 266

Strategy Fundraising Social Media Nonprofit 266

Nonprofit Tech for Good

AUGUST 9, 2021

As discovered in the Global Trends in Giving Report , the.org domain is by far the most trusted domain for nonprofit website and email communications. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. Gmail, Yahoo, etc.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. Size has never mattered to us.

Metrics 112

Metrics Facebook People Measure 112

M+R

JUNE 10, 2021

In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% The long answer: open rate has always been just one of many metrics we track, and the reliance on image downloads has made this number a little squishy. Free Download: Taking Great Selfie Videos and Photos.

Rate 122

Rate email Open Change 122

Nonprofit Tech for Good

JANUARY 5, 2019

Chances are that if you are online, you’ve watched a YouTube video. While it is true that many users go to YouTube to find out how to make home improvements, how to cook a specific recipe, or just to zone out and watch cute animal videos, the popular platform can prove useful to nonprofits. . 2) Share compelling fundraising videos.

YouTube 258

YouTube Money Raise Nepal 258

Whole Whale

MAY 11, 2022

This article is meant to help people that were familiar with UA and are now trying to make the transition to GA4 for reporting. UA is going to be sunset in July, 2023 and GA4 is its successor Different navigation with fewer out-of-the-box reports in GA4 Everything in GA4 is an event, designed to work cookie-less unlike UA.

Analytics 59

Analytics University Difference Metrics 59

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Drupal security, and other CMS Report comments April 3, 2009 Now that the Idealware CMS report is out, I get to have my say about it. Here’s the first post, there might be more to come.

Drupal 100

Drupal Comment Report Metrics 100

NTEN

JULY 5, 2012

That’s why we included a Glossary at the end of the report – download the report and check it out! Many of the metrics in our report require no calculations. A: It’s hard to count exactly how many people have unsubscribed from your page, which is why we report churn instead (the overall loss of people you’re reaching).

Metrics 64

Metrics Facebook Question Benchmark 64

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

Candid

MARCH 1, 2023

Watch the video clip At the recent Demographics via Candid launch event , Cheryl Dorsey of Echoing Green opened with a powerhouse keynote, followed by Ann Mei and Anna Koob, senior research lead at Candid, to further set the stage with details on the initiative and the demographic data Candid collects. And a lot comes down to the systems.

Demographics 98

Demographics Build Social Green 98

Media Cause

NOVEMBER 5, 2021

Where Universal Analytics only provided metrics such as time on site, bounce rate and pages per visit as standard engagement metrics, GA4 takes a more intelligent approach. Video engagement. In GA4’s standard reports, sampling has been eliminated and the data being collected is now unlimited. Site search. File downloads.

Analytics 52

Analytics Google Story University 52

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 92

Online Fundraising Benchmark Adwords 92

EveryAction

JUNE 8, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Share the videos with advocates to bring them close to the lawmaking process.

Advocacy 143

Advocacy Local Poll Audience 143

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Qgiv

APRIL 9, 2024

To help you know what to look for, here are two of our favorite nonprofit social media examples: Brother Wolf Animal Rescue’s Instagram account is a great example of using videos to give updates on current projects. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Kindful

NOVEMBER 22, 2021

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . Taking time to read spreadsheets or reports full of data can be time consuming and overwhelming. I recommend looking at three key metrics. .

Results 62

Results Action Metrics Rate 62

Candid

JANUARY 24, 2024

2023 analytics and year-over-year (YOY) change PLATFORM FOLLOWERS (December 2023) YOY % CHANGE 2023 AVERAGE MONTHLY ENGAGEMENT* YOY % CHANGE TOTAL VIDEO VIEWS YOY % CHANGE LinkedIn 42,509 +29% 441 +30% N/A N/A Instagram 7,615 +48% 946 +51% 95,979 +289% Facebook 67,701 +0.6% But our data doesn’t lie—you love them!

Social Media 52

Social Media Data Strategy Media 52

Bloomerang

AUGUST 16, 2021

Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . You identify key metrics by which you’ll determine if your programs are successful.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Blue Fox

AUGUST 4, 2021

ARTICLE) – 12 Ways to Liven Up Your Board Meetings – And Your Board (VIDEO) – How to Engage Your Nonprofit Board in Just 15 Minutes per Month (WEBSITE) – The Board Doctor (ON-DEMAND) – Effective and Engaging Virtual Board Members (ARTICLE) – Are Your Board Members Bored?

Help 78

Help Virtual Metrics Sound 78

Bloomerang

NOVEMBER 13, 2021

We are here to talk about reporting impact, specifically creating tools and some good processes to do that for your donors. And all kinds of information on our website, you can watch videos, get a really good sense of what we have to offer. well, five areas of conversation revolve around, “What is impact reporting?

Report 80

Report Measure Impact Process 80

Allegiance Group

FEBRUARY 27, 2024

Customizable Reports: While GA4 doesn’t have as many pre-built reports as GA3 did, it does let you build reports and customize them to your specific needs. You can also use the Explorations feature to dig deeper into your reports to learn more about your donors’ behavior.

Analytics 52

Analytics Google Fundraising Track 52

Achieve

DECEMBER 8, 2022

Your annual report. Photos and videos. marketing videos that illustrate your nonprofit’s mission. Instagram, Facebook, and TikTok (for younger supporters) are all platforms that are designed for sharing photos and videos. Lastly, keep track of your engagement metrics and use them to inform your next steps.

Social Media 52

Social Media Relationship Donor Media 52

Bloomerang

AUGUST 22, 2023

More than 75 percent of Gen Z and Millennial donors reported preferring giving online, meaning it’s essential to use fundraising solutions that help you better understand and connect with this audience. Donor reporting and insights. Reduce time spent on manual reporting tasks by leveraging templates and at-a-glance dashboards.

Websites 77

Websites Paypal Fundraising Nonprofit 77

M+R

JUNE 5, 2023

The postcard and the stamp from direct mail campaigns are replaced with a TikTok video and an ads budget. You never know who has anti-vaccine videos buried in their content libraries. Enter: influencers. Find your people, even if they don’t know they’re “your people.” Search key terms and hashtags and see whose content grabs you.

Conservancy 80

Conservancy Influence Mail Headline 80

Nonprofit Tech for Good

APRIL 10, 2022

Upload powerful photos and videos. To prove that point, this video tweet from @WildlifeSOS that tells the good news story of a nail-biting rescue of a leopard in India received very high engagement compared to their other tweets: 4. 10) Explore Twitter Spaces, Newsletters, and Communities.

Twitter 350

Twitter Practice Social Media Nonprofit 350

AccelEvents

JULY 21, 2021

Pre-recorded videos. Integrated live-streamed videos. Utilize additional features like the in-depth analytic reports, the expo hall, sponsorship capabilities, attendee engagement features, gamification , flexible pricing (pay only for the attendees who show up), a white label solution, and 24/7 customer support. Microsoft Teams.

Platform 93

Platform Virtual Stream Hosting 93

Saleforce Nonprofit

APRIL 14, 2021

Is it a video they shared? Capturing key engagement and donation metrics will help you to understand whether your new direction is working or if you need to try something else. . If you design a campaign to engage donors, your target metrics should be engagement, not donations.

Experiment 120

Experiment Fundraising Atlanta Digital 120

Nimble AMS

JANUARY 20, 2022

Personalization – The study shows that Pros with poor member retention in the past year tend to report worse member data. Moving to a modern AMS system will allow you to easily keep member data updated and secure as well as give you a complete view of your member data through reports and dashboards. Review your governance model.

Associations 78

Associations Studies Trend Data 78

Media Cause

NOVEMBER 15, 2022

When you upload a video to the tool, the software uses AI to detect text and timecodes. Once your subtitles are final, you can download the video with captions or as a separate subtitle file (SRT, TXT, VTT). Once your subtitles are final, you can download the video with captions or as a separate subtitle file (SRT, TXT, VTT).

Guidelines 52

Guidelines Accessibility Design Content 52

Bloomerang

AUGUST 29, 2023

Report on fundraising data. By using a fundraising platform that integrates with other software solutions, you can ensure seamless data transfers between platforms, enhancing your reporting capabilities. Customize your dashboard to show the fundraising metrics most important to your nonprofit’s mission and campaign success.

Platform 63

Platform Donation Online Fundraising 63

Nonprofits Source

SEPTEMBER 28, 2023

Whenever possible, include photos or video content to show supporters, or suggest recipients share their photos from the day using a dedicated hashtag on their social media. Our Post-Auction Impact Report is now available, showcasing the incredible outcomes of your contributions. Media elements. Clear call to action.

email 52

email Template Fund Raise 52

Bloomerang

NOVEMBER 10, 2023

Use your CRM to develop a report template to measure your program’s impact. This report should list metrics such as: Program ROI Retention rate Number of gifts secured Average donation size Average giving capacity Number of asks By reviewing these metrics, you can identify opportunities to continue improving your major gift program.

Gift 99

Gift Raise Guide Relationship 99

Qgiv

JANUARY 16, 2024

The array of features provided by Bloomerang’s volunteer management include email tools, recruitment workflows, seamless integrations, engagement meters, scheduling tools, and intelligent reporting. What we love about OnceHub OnceHub’s comprehensive analytics provide insights into your scheduling metrics. Thank your donors.

Software 52

Software Tools Management Registration 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. Metrics for Movements. Tracking for Impact and Learning.

Design 99

Design Marketing Metrics Measure 99

Tech Soup

DECEMBER 15, 2009

Update: Marc has followed up with some more insight about how orchestras could improve their social media metrics. The full report is 24 pages, but it's definitely worth a look. Upon watching a YouTube video about your nonprofit's message, would you rather a viewer visit your website or send the video to 100 friends?

Social Media 43

Social Media Report Media Social 43