DIY Community Engagement Metrics

Amy Sample Ward

DIY Community Engagement Metrics. Metrics Tracking. >> Reporting. There is no point tracking what you’re doing if you aren’t reporting it! And it would be silly to think that we would have monthly reporting that covers all of it.

Think Email’s Dead? Metrics from the Online Benchmark Report Disagree

Connection Cafe

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . But the question those metrics beg is how the increase in volume is impacting email performance. Here are a few key highlights from the report that pertain to email performance: 1. Every one of the 20 cohorts measured in the report experienced positive growth in usable email file size.

Using Event Metrics to Create an Action Plan

Connection Cafe

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. But what do we actually do with our data once we pull that report?

See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. The best of the guide book, though, is the inclusion of an example reporting form and a template to use in your own organization.

Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate. Amy recommends setting metrics around the responses a post receives. Goal: Awareness Metric: Total Reach/Impressions.

The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

Everyaction

Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with. Email deliverability is a metric for the rate of success you have at getting your messages into people’s inboxes.

Methods and Metrics for Assessing Civic Tech

Beth's Blog: How Nonprofits Can Use Social Media

My colleague, Anne Whatley, wrote this summary of what you’ll find when you dig into these two stellar and highly practical reports and resource lists. Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact.

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How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Obvious event metrics to follow are the basics, like these: Total amount raised. Metric.

The Online Benchmark Report is Here| How Does Your Org Measure Against Its Peers?

Connection Cafe

The 2014 Luminate Online Benchmark Report is now available, just in time for #bbcon! It’s the largest and most comprehensive report of its kind, using data from nearly 800 Luminate Online customers to help you evaluate your overall strategies and performance in online fundraising.

Social CRM, part 2: Metrics vs. CRM

Zen and the Art of Nonprofit Technology

You should definitely read the report I mentioned in my earlier post. But in the Social CRM space, there seems to be a lot more attention paid to what I would call “metrics&# - useful for attracting new donors, and understanding the “emotional state of conversations&# rather than relationships that are trackable to “nurture and retain those donors the organization already has.&#.

Content Metrics You Should Track

Frogloop

Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. Some call social media shares vanity metrics because they have turned into such a popularity contest. However, it’s still worth looking at these metrics to see how people are sharing your content. Be sure and also take a look at the Social Analytics report in Google Analytics.

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Metrics for Building, Scaling, and Funding Social Movements

Beth's Blog: How Nonprofits Can Use Social Media

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. The report is written for funders and those on the ground doing the work in the context of networks, although it doesn’t go deep into practice.

Housefile Size and Growth in the Luminate Online Benchmark Report

Connection Cafe

The release of the 9th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior.

Online Fundraising is Growing, but other Key Web Metrics Suffer [INFOGRAPHIC]

Connection Cafe

and the Charitable Giving Report , online fundraising saw double-digit growth for the fourth consecutive year [ Tweet it !]. Online fundraising continues to shine, but there’s more to the story. According to Giving USA, charitable giving grew to an estimated $316.23

Take Control of Your Data: 3 Must-Have Reporting Tools Every Nonprofit Should Have

Everyaction

Here are some key tools your nonprofit should have to meet your reporting needs: Customizable reports that allow you to get roll up data and detailed data. Depending on your CRM, you might have fully customizable reports where you build them from scratch or canned reports with all the columns and form fields ready for you to run. Ideally, your perfect reporting tool combines the two. Purely canned reports are inflexible and won’t always fit your reporting needs.

5 Web Reports Every Nonprofit Should Know

NetWits

fact that I can often be found laying in bed at 6am and digging through client web reports. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Source Report. Keyword Report.

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3 Nonprofit Success Metrics That Your Organization Needs to Be Tracking

NonProfit Hub

Assessment occurs through the use of success metrics, otherwise known as key performance indicators (KPIs). Nonprofits don’t have trouble finding success metrics to use. ● Both of those suggestions have their place in the nonprofit community as KPIs, but they’re not starter metrics.

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Nonprofit Social Media Mavens Are Curators of Metrics

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers.

How To Make Sense of Your Social Media Metrics

Beth's Blog: How Nonprofits Can Use Social Media

On this month’s call, we focused on the sense-making process, which I’ll describe more below. But, the Luis Chabolla and Kim East were ready now to customized an Excel Spreadsheet to serve as their reporting dashboard. (See

What is your organization’s “One Metric That Matters”?

Beth's Blog: How Nonprofits Can Use Social Media

The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” When you know what the right question is, you’ll know what metric to track in order to answer that question.

Dashboard Reports!

VisionLink

Dashboard reports: pre-built, real-time, graphical, and permission controlled. We''ve been hearing the need: deploy reports from pre-built data sets so users don''t have to work with the data from scratch. Because the dashboard reports are fully integrated with the content management system, this means you can create your own stakeholder-specific narrative report, replete with dashboard summaries about the metrics important to your funders and decision makers.

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5 Analytic Tools to Track Your Organization's Metrics

Frogloop

If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools. Google Analytics Report with Visually.

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If a Metric Changes on a Spreadsheet and No One Notices, Does it Show Impact?

Amy Sample Ward

Establishing regular meetings or processes for metrics review helps position us to learn from the data we’re collecting and be better positioned to identify opportunities to improve. And the highest level metric that they lead with is that they have 20 volunteers, and they have 20 every year. Unless you are going to open up the volunteer opportunities, I question whether reporting that you have 20 volunteers, at least as your lead metric, is helpful at all.

Get Ready! The Luminate Online Benchmark Report is Coming and It’s BIG.

Connection Cafe

All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. I won’t give away all the good stuff, but here’s 3 key findings from the 2015 report: Sustained and repeat giving matters – a lot. For the actual numbers to the metrics above, along with all the rest of the sexy data, download the report next week. Nonprofit Fundraising #bbcon Luminate Online Benchmark Report Online Fundraising Online marketing

Drupal security, and other CMS Report comments

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Drupal security, and other CMS Report comments April 3, 2009 Now that the Idealware CMS report is out, I get to have my say about it. The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed.

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Reporting Social To Stakeholders

Beth's Blog: How Nonprofits Can Use Social Media

Reporting Social To Stakeholders: Guest Post by Meg Biallis. These professionals came to talk about standardizing the reporting process – about integrating social media results into the traditional reporting procedure. Metrics should match the mission and goals.

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8 Secrets To Writing a Great Nonprofit RPF With Ease [Free Template]

The Science Behind Engaging your Supporters

Are you hoping to report on progress at your next board of directors meeting? Here at EveryAction, we're big fans of success metrics.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

The Peer-to-Peer Fundraising Study Will Soon Make Its Way to Your Inbox!

Connection Cafe

Nonprofit Fundraising 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report p2p p2p metrics P2P Study peer Peer to Peer Fundraising

The Five Most Important Metrics To Measure for Nonprofit Online Communication

ASU Lodestar Center

Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. Though it’s an intangible metric, sentiment can help you know how your target audience perceives your nonprofit organization and how positively they view your brand.

Is the New Facebook “People Talking About” Metric As Meaningless as Number of Likes?

Beth's Blog: How Nonprofits Can Use Social Media

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. His take: “It is a very shallow metric. And it does feel somewhat gratifying that I think we’ve been right all along. Photo by lecercle.

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth's Blog: How Nonprofits Can Use Social Media

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. What have you learned about what works best in using metrics to give your audience the content they want?

How Would You Rate Your Prospect Management System?| Part 3

Connection Cafe

I also hear clients report that their program stagnates and never grows. Please refer to my Part 3 July blog on some basic data your system should track and what your gift officers should report on during these meetings.

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Report release: The 2014 Nonprofit Benchmarks Study

NTEN

Key email metrics, including open rates and response rates, declined in 2013. If you''re interested in learning more about this report, and how to establish benchmarks in your own organization, register for our free webinar next Wednesday, April 16 at 12:00pm-1:00pm PT.

Get Ready For A Sea Change In Nonprofit Assessment Metrics

Idealware

Last week, GuideStar, Charity Navigator, and three other nonprofit assessment and reporting organizations made a huge announcement : the metrics that they track are about to change. That overhead metric has hamstrung serious efforts to do bold things and have higher impact.

How Would You Rate Your Prospect Management System?| Part 4

Connection Cafe

At the 4 th level of 100% adoption for your prospect management system, your organization is now able to provide a deep analysis with reportings based on a sound system and full buy-in from all staff.

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Business Intelligence: Using Data to Make Decisions

Connection Cafe

In many instances a data warehouse does help to aid in complex reporting, but don’t assume that one is required to utilize business intelligence. Reports, Reports, Reports…. I would always ask why and what the report was used for. You have your CRM. It’s wonderful.

Fundraising Metrics: Don’t Just Count the Dollars

ASU Lodestar Center

dollars raised) are the most commonly used metric for evaluating fundraising staff, but they are not the only metrics that we as managers should track. Learn more about fundraising and metrics through NMI!

Four Facebook Metrics Most ROI Calculators Are Missing

John Haydon

What are the loss metrics in Facebook? Reporting your post as spam. Most Social Media ROI calculators include factors for investments and gains, but not many include factors for loss. This means that any “collateral damage” of your campaign might often be overlooked.

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Applying Avinash Kaushik’s Best Social Metrics Framework for the New Facebook Insights Data

Beth's Blog: How Nonprofits Can Use Social Media

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?”

Connecting Metrics to Action.

Beth's Blog: How Nonprofits Can Use Social Media

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. It was interesting to see how people were much more interested in how the metrics were computed on various software programs versus connecting the metric action. I'm more interested right now in applying the metrics to program improvement.

Drupal security, and other CMS Report comments

Zen and the Art of Nonprofit Technology

Now that the Idealware CMS report is out, I get to have my say about it. The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. The report isn’t about security, it’s a very, very broad comparison of the systems, with security as a very small component. David Geilhufe, who also takes issue with the security metric, has some good points.

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Community Management Continues to Mature [REPORT]

SocialFish

The Community Roundtable’s essential 2012 State of Community Management Report is out. This report is a must read every year. DOWNLOAD THE FULL REPORT HERE. Run, do not walk, to go download it. It’s free.

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