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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates.

Rate 139
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4 Tips to Create a Nonprofit Content Strategy for WordPress

Nonprofits Source

Make sure that it’s visually appealing and provides a summary of your nonprofit’s mission. Keep an eye on the following metrics for your site: Web traffic. This metric measures the overall visits to your site, helping you gauge the success of your outreach efforts. Bounce rate. Conversion rate. Traffic sources.

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Supporting a Nonprofit Business Plan: A Leader’s Guide to Guiding Your Board

Neon CRM

To make it easier, we’ve organized the components of a nonprofit business plan into three categories based on your responsibilities: Board Support and Guidance Vision and Values Alignment Financial and Resource Planning Executive Summary: A brief overview of the nonprofit’s mission, goals, and strategies.

Guide 52
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How is GA4 Different Than Universal Analytics (UA)?

Whole Whale

Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on. For a non-Shakespearean summary here is what is happening with the UA deprecation and how to plan. . analytics.js). .

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. For example, the @MarshallProj has Summary with Large Image Cards enabled for their website content: 5) Curate good content through retweets.

Twitter 343
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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. To figure this out, look at your website analytics, email analytics, conversion rates, social listening, and more. . Some pages, channels, and topics convert at much higher rates than others.

Analytics 111
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5 Key Metrics to Improve Your Email Campaigns

NTEN

Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. You can divide the key metrics into offensive and defensive variables. Offensive Email Metrics. Open Rate : The percentage of recipients who opened your email.

Metrics 53