article thumbnail

Mapping Your Online/Offline Activism: Surfrider Foundation

Beth's Blog: How Nonprofits Can Use Social Media

He gave a presentation about how Surfrider Foundation is striving to make its grassroots network more effective. He touched on how they are using social networks/media in this effort. How do you analyze the use of social networks/social media in the context of online/offline activism?

Offline 67
article thumbnail

Hello, Washington Post: Dolllars Per Facebook Donor Is Not the Right Metric for Success

Beth's Blog: How Nonprofits Can Use Social Media

At that time the Facebook Causes was only two months old and in their conclusion they pointed out that fundraising on social networks was not a silver bullet and that it takes time. . Steve MacLaughlin points out "If the reason why you want to use social networks is just to raise money, then stop now.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Solutions to Turning Offline Donors into Online Supporters

Connection Cafe

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. When adapting your strategy to online you may want to try multiple channels and approaches, although you will encounter metrics which may not be so promising.

Offline 38
article thumbnail

5 Web Reports Every Nonprofit Should Know

NetWits

- The Source Report breaks down the information summarized on the Dashboard Report, showing whether users are finding your website via Direct links (bookmarks, email and memory), Referral Links (other websites and social networks) or Search Engines (Google, Yahoo, Bing, etc).

Report 251
article thumbnail

GivingTuesday Prep: Everything You Need for 2023

Qgiv

Because of the increase in donations, GivingTuesday is a great opportunity for your organization to boost your acquisition metrics. Since the giving day is already heavily focused on social media, host a network peer-to-peer campaign and have participants post your GivingTuesday fundraiser to their personal social networks.

article thumbnail

#GivingTuesday: Why I Am Participating in the National Day of Giving on November 27, 2012

Beth's Blog: How Nonprofits Can Use Social Media

What are the transaction and transformation metrics? The first is easy – dollars raised, # of volunteers, etc. Think about all those marathons or walking events for social causes that have been around before Facebook. But collective action isn’t enough unless there is collective impact. How does one measure that?

National 120
article thumbnail

What 1.9 Million Donors Can Tell Us About Fundraising on the Web: A Cliff Notes Tour of The Online Giving Study

NTEN

We were interested in: How much and how often donor s gave How many donors were gained and lost Where donors were in the long-term donor lifecycle How donors behaved in different online venues: social networks, giving portals, and charity websites. so you look good on your portal and social networking listings.

Studies 95