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Social Networking Strategies: The Limits of Cutting and Pasting

Amy Sample Ward

My latest contribution to the Stanford Social Innovation Review is up on the opinion blog – you can read the post and join the conversation on the SSIR blog or read the full post below. Here are a few reasons why using multiple social networking platforms doesn’t just mean you repeat your effort. Community First.

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person. 3) Capture social media followers that visit your website. They are not places where individuals go first to seek out information about a cause or to make a donation.

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Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media. to track how your online social network activities are driving offline actions.

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Finding Balance: Our Relationship with Technology and Social Networks

Beth's Blog: How Nonprofits Can Use Social Media

I’m just back from a few days mostly offline in the Point Reyes National Seashore area to walk along the beach and appreciate the beautiful views and nature. That balance is not a simple on and off switch – it is understanding how to integrate focused and receptive attentions into our online and offline lives.

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Real-Time Web Social Action Events: Blurring the Offline/Online Distinction?

Beth's Blog: How Nonprofits Can Use Social Media

My guess is as we enter 2010, might we see the invention of Real Time Web fundraising events As more nonprofit explore the possibilities of location-based social networks and fundraising , the distinctions between online/offline fundraising will melt away.

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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition.

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Mapping Your Online/Offline Activism: Surfrider Foundation

Beth's Blog: How Nonprofits Can Use Social Media

He gave a presentation about how Surfrider Foundation is striving to make its grassroots network more effective. He touched on how they are using social networks/media in this effort. How do you analyze the use of social networks/social media in the context of online/offline activism?

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