Social Networking Strategies: The Limits of Cutting and Pasting

Amy Sample Ward

My latest contribution to the Stanford Social Innovation Review is up on the opinion blog – you can read the post and join the conversation on the SSIR blog or read the full post below. —– Google+, the social network launched by Google nearly 5 months ago, has recently opened up the platform to organizations and brands with a profile type akin to the options for individuals and Pages on Facebook.

Solutions to Turning Offline Donors into Online Supporters

Connection Cafe

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. Online fundraising platforms – an easy way to get help for both monetary support and for spreading your cause on a network to gain supporters. This sites provides a well-balanced combination of social networks, online crowds and potential for campaign opportunities. Guest post by: Laura Iancu, 123ContactForm.

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Finding Balance: Our Relationship with Technology and Social Networks

Beth's Blog: How Nonprofits Can Use Social Media

I’m just back from a few days mostly offline in the Point Reyes National Seashore area to walk along the beach and appreciate the beautiful views and nature. Tags: Mindfulness Networks Online Community Photo by Beth Kanter.

Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media. to track how your online social network activities are driving offline actions.

Online and Offline Community Building

Tech Soup Blog

He was telling me about the organization's various forays into social media. He told me that a few months ago, they'd set up a social networking hub on Ning for friends and constituents of the organization to connect with each other.

The evolution of social networking from online to off

Beaconfire Wire

Apple’s recent patent application for making gym workouts a social networking activity was notable as a sign of the continuing evolution of social networking away from computers, and into what we typically think about as our off-line lives.

Which Social Networking Analysis Term Best Describes Virgin America?

Beth's Blog: How Nonprofits Can Use Social Media

I've been in Washington, DC for the Network Effectiveness and Social Media Strategy Map working session for Packard Foundation Grantees convened by Monitor Institute. The visual above is a social network. Each dot represents a person or in network jargon, a node.

Mapping Your Online/Offline Activism: Surfrider Foundation

Beth's Blog: How Nonprofits Can Use Social Media

He gave a presentation about how Surfrider Foundation is striving to make its grassroots network more effective. He touched on how they are using social networks/media in this effort. Learning across the network, particularly across chapters is important.

Part Two: Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform


Earlier this week on Frogloop we discussed how four grassroots campaigns (1Sky, Clean Energy Works, the Energy Action Coalition and Focus the Nation) tried to build the Climate Network an unprecedented online community platform.

Social Networking Inside and Out

Beth's Blog: How Nonprofits Can Use Social Media

There was a great question about social networking and representing one's organization posted on the Social Networking Affinity Group at NTEN by K.E: When asked about social news sites like Digg, Jonathon says: "The type of things we post regularly on Digg and Netscape and Newsvine are real-world events, announcements, and discoveries ??? re doing offline. I found this slideshow Via Stephen Downes.

Social Media for Good and Evil, Strong and Weak Ties, Online/Offline,and Orgs and Networks

Beth's Blog: How Nonprofits Can Use Social Media

Malcolm Gladwell’s article “Small Change: Why the revolution will not be tweeted,&# brings the slacktivism , social media for social good or evil , strong and weak ties , and organizations vs networks debates to a mainstream audience.

Social Networking: At SXSW, We’ll Teach You How to Find Balance

Beaconfire Wire

While social media presents a valuable toolset for you and your organization to stay connected with a far-flung network of friends, family, supporters, members, and advocates, you must find a way to center yourself before you become overwhelmed. It starts innocently enough.

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Social Networking and Web Tools for Chicago Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Social Networking and Web Tools for Chicago Nonprofits. now hear from homegrown social networks and what they have to offer local nonprofits. The majority of the room had experience in social networking sites and tools, both personally and for their organization.

Real-Time Web Social Action Events: Blurring the Offline/Online Distinction?

Beth's Blog: How Nonprofits Can Use Social Media

My guess is as we enter 2010, might we see the invention of Real Time Web fundraising events As more nonprofit explore the possibilities of location-based social networks and fundraising , the distinctions between online/offline fundraising will melt away.

2011 NTC Preview: Can Social Networks Create Social Capital?


Staff led on-the-ground efforts in just a handful of key cities, while the majority of actions were organized online and offline by activists and other citizens -– volunteers, by and large. Online networks were used to help organize the national day of action but the action was not about "likes" or fans or messages. While the online networks may have taken off in terms of size and activity, is that where the power of this day of action was rooted?

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. This network effect makes EveryAction donation pages some of the highest-converting in the industry.

New on SSIR: Slacktivism, the gateway to change?

Amy Sample Ward

My latest post is up on the Stanford Social Innovation Review – you can read it and join the conversation at SSIR or read the repost below. There’s nothing wrong with asking people to simply share a message, so long as you’re also providing opportunities for others in the network who are willing to do more. Create opportunities for taking action that bridge online and offline, and start moving people on both sides of the computer. Getting Offline.

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See What’s Out There » Blog Archive » Social Networks – The last post from Yearly Kos

See What's Out There

The title of the session was “Politics 2.0 – How social networks and new media are changing politics.&# Her subject was, what makes for effective social networks. Strong Social Ties a. awareness – you have to know the network exists 2.

How do Social Networks applications incorporate the ladder of engagement?

Beth's Blog: How Nonprofits Can Use Social Media

A specific action involves donating, volunteering, finding events to attend, downloading and using online materials offline and/or creating and uploading video/images. Once you become an active member, you are doing offline actions more than online actions.

Joe Solomon, Guest Post: What's the Right Offline Event for Your Organization's Online Community?

Beth's Blog: How Nonprofits Can Use Social Media

This month's Net2 Think Tank question is: How do real-world (offline) events fit into social media conversations and campaigns ? My thinking: Social media conversations and online campaigns create whole new models for bringing together & powering the progressive movement.

Guest Post by Aspen Baker: Friend or Foe? UC Berkeley Investigates the Legal Landscape of Social Networking

Beth's Blog: How Nonprofits Can Use Social Media

I really wanted to attend the " Social Networks Friend for Foe? "at who gave the keynote speech at UC Berkeley’s conference on law, ethics and technology, “ Social Networks: Friends or Foes? ,” complaints of hijacked accounts increased by one-third from 2007 to 2008. Can the lawyer of an accused rapist subpoena the private network of the accuser for evidence to place doubt on her story?

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New on SSIR: Reflections on Jumo & Need for Co-Creation

Amy Sample Ward

My latest contribution to the Stanford Social Innovation Review is now up – you can check out the blog and conversation on the SSIR opinion blog , or read it reposted below. On & Offline Engagement. But the action, the real social change, is offline.

Tips for Making the Most of Tweetups

Amy Sample Ward

As I started to collect my thoughts, though, I realized that my impressions and recommendations were really applicable to any tweetup or offline gathering of online networks. NFPTweetups and other events where online networks come together offline are unique opportunities and hear from practioners and colleagues and get the “real story.&# Lesson: Socialize! Tags: events community nfptweetup offline tips tweetup twitter

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Professional Networking: Just for Fun or Part of Your Job Or Combination? Tips for managing multi-memberships in social networks?

Beth's Blog: How Nonprofits Can Use Social Media

We know that professional relationships are moving from the Rolodex to the social networks. LinkedIn is designed for specifically for business professional networking, while Facebook is a bit more casual. How do you use social networks?

Online Community Building: Gardening vs Landscaping

Amy Sample Ward

My latest post is up on the Stanford Social Innovation Review opinion blog. to share some of what I believe is the core of successful community building (on or offline). Others see it as specifically applying to online community spaces, like a social networking site. Tags: community strategy communitybuilding online community organizing social networking You can read the full post and join the conversation on SSIR here. The post is copied below.

How Useful are Social Media Users?


Nonprofits, businesses, and entrepreneurs have been busy focusing on growing their social networking presence, but how valuable are active social media users to your organization? Are they donating more often than non social media users?

Another social network for activism on the horizon… | Non-Profit Tech Blog

Confessions of a Non-Profit Executive Director

Pipes (1) Social Networking , Startups , nptech Another social network for activism on the horizon… 03.31.07 | 3150 16 Comments [link] Another+social+network+for+activism+on+the+horizon. 2007-03-31+15%3A08%3A50 Allan+Benamer Techcrunch reports that Project Agape started by Sean Parker (co-founder of multiple Internet properties, Plaxo, Facebook and Napster) is headed towards the social and political activism space.

The Secret to Achieving 3X Better Fundraising Results [INFOGRAPHIC]


If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Smartphones are in everyone’s hands and social networking online has become an everyday activity for millions of people.

New on SSIR: First and Foremost Know Your Community

Amy Sample Ward

My newest post is now up on the Stanford Social Innovation Review. The piece is reposted below: Have we replicated our offline social dynamics and barriers online? If we truly are reproducing our offline social divides online, then it’s further proof that the central part of your social media strategy needs to be focused on your audience. Why would your organization want to have a presence on a social network?

Who Is Most Likely To Support Causes Online? Social Media And Ethnicity By The Numbers!


Who is mostly likely to support a cause or social issue online rather than offline: a) Hispanics. Hispanics (39%) and African Americans (30%) say they prefer to engage with and learn about causes through social media, compared to 24% of Caucasians. I have a quiz for you.

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Can Online Campaigners Fight Online Harassment?


If you work in social media or online advocacy you are no stranger to trolls and online harassment. ” This is also where the mob mentality comes in, which is more easily formed online than offline. Online Advocacy Social Networking Trends Web 2.0

Guide to Personal and Professional Branding


In preparation for their presentation, they circulated a survey to over 200 nonprofit professionals, asking how they use various social platforms. 72% of the 209 respondents describe their approaches to personal/professional use of social media as either 'blended' or 'segmented by channel'."

Social Media: An Ingredient to the Event Planning Recipe for Nonprofits


Did your organization use social media to help promote it? According to a new survey from Constant Contact , the number one reason nonprofits aren't using social media for event planning is because 54% admit that they just don’t know how to use it effectively.

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Lessons Learned When Your Community Revolts


There are three pillars to building an online community and engaging on social media channels: 1. Online Organizing Social Networking Web 2.0Honesty, transparency, and being upfront.

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It's About Impact NOT Influence


Or are social media ranking tools an example of more kool-aid mix being added to the overflowing punch bowl? As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials&# that they think are going to produce magical results. Advocacy - People taking action both online and offline. Do you think your organization has clout or Klout ?

Online Marketing on a Shoestring Budget


Use Multi-Channel Marketing: Online - web, email, social networks, banner ads and acquisition. Offline - on the ground outreach, telemarketing. Email Marketing Lead Generation Online Advertising Online Advocacy Online Fundraising Online Marketing Social Networking Web 2.0

Five Ways Nonprofits Can Use QR Codes


A QR code can link directly to music, video, news—on or off your site—it can activate a phone call, send an SMS, open forums for conversation or social networking—anything that’s online and that’s going increase their engagement with your organization, you can put in front of a user with a phone, immediately, with one click, said Quinn. Mobile Online Marketing Social Networking Technology nptech

6-Year Online Giving Study Helps Nonprofits to Fundraise More Effectively

Wild Apricot

Network for Good and TrueSense Marketing have just released a landmark study of “the online giving experience” between 2003 and 2009. The Online Giving Study looks at $381 million in donations made to 66,470 different nonprofits through the nonprofits’ websites, donation portals and social networks. donations Donor management Fundraising nonprofit non-profit Non-profit technology online donations research social giving social media Social networking websites

Facebook is Great, but Does it Really Work for Fundraising?


This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). Affiliate programs, organic search traffic and even offline advertising scored higher than social. Social Networking Adoption by Non-profits.

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Social Media: You're Probably Doing It Wrong


Let''s be honest, social media is progressing and changing every single day and most people don''t have the time to keep up with the most effective way to do social media. Amy and I will provide concrete advice from our new book Social Change Anytime Everywhere on what you need to be doing to build and mobilize your communities through multifaceted campaigns and by integrating social media into your online communications and outreach.

Five DC Social Media Week Events to Attend


DC Social Media Week has arrived and there are tons of great panels and parties to attend. The growth of social media and the rapid adoption of internet-enabled mobile devices have changed the way Americans engage in the political process. From Like to LOVE: Get More Action from Social Media, Thursday, February 21st. With the right tools and techniques, social media can play a critical role in your campaign. Apply real pressure on decision makers through social media.

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Openness and Engagement: Key Tactics Embraced at PDF Conference


With movers and shakers ranging from Clay Shirky to Arianna Huffington, campaigners heard first-hand what strategies they should be focusing on in their online advocacy, fundraising and social media engagement.

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Does the Internet Inspire Youth Activism or Slacktivism?


Will the Millennials be a generation of social activists or slacktivists? “ Many worry that youth who spend significant time on fan sites or in online communities tied to hobbies, sports or other interests will become socially isolated. The Internet can serve as a gateway to online and offline civic and political engagement, including volunteerism, community problem-solving, and protest activity.&#.