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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.

Measure 88
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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

If you ever find yourself in need of inspiration, you can explore Collidescope’s free resource, 365 Days of Social Media Content Ideas , for a year’s worth of creative content suggestions to maintain a vibrant online presence. In influencer campaigns, measure reach and impressions.

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How to Measure Podcast Downloads

Whole Whale

If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? We can track total downloads and we can tell if those downloads were from unique devices, but that’s where the measurement trail meets the edge of the cliff. Ways to measure a podcast's success!

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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

For larger associations, you may want to consider divvying up roles accordingly: Analytics – This person reports on any trends and delivers insights based on their review of the data. Next, discuss how often your association will review your engagement analytics data and improve audience targeting. Set a member engagement goal.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results.

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How a Project Charter Can Help You Have a Successful Fund Accounting Software Implementation

sgEngage

Projects like these can drain resources, take more time than necessary, and quickly become your least favorite meeting on your calendar. A well-developed project charter can help to keep stakeholders aligned from the onset, avoid common risks and pitfalls, and ensure that you’re making the most effective use of your resources.

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