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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce.

Create 169
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Member Retention Strategies For Professional Associations

Association Analytics

Standardize retention calculation: It’s difficult to tell how strong your member base is at any given time if there’s no standardized method for counting it. Approach retention scientifically: Identify your association’s measures of success, develop and test the strategy, document its effect, and learn from the experience.

Retention 169
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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Here’s the method. Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. Don’t let your vision become delusional.

Test 114
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Technological Protection Measures and the Blind

Beneblog: Technology Meets Society

Why Circumvention for the Purposes of Access is Crucial A Bookshare Briefing Paper Prepared for the Diplomatic Conference for Visually Impaired Persons The distributors of digital content often use technological protection measures (TPMs) to discourage the making of unauthorized copies.

Measure 181
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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

The compliance is not just a legal necessity but also a trust-building measure with their donors and supporters. These evolving practices can limit the traditional methods nonprofits use to reach their audience, necessitating a reevaluation of digital fundraising strategies in alignment with these new privacy norms.

Support 103
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Advancing Social Media Measurement for Foundations – Reflections & Notes

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Despite the difficulty of working measurement in a generic way, the output from sessions was quite valuable.

Measure 101
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Advanced Fraud Mitigation with Qgiv Donation Forms

Qgiv

There are a few types of online fraud nonprofits should look out for, but one of the most prevalent is card testing. Card testing is when someone tests if stolen card numbers are processing payments by making small donations to nonprofits, often appearing as spam donations to an organization.