sgEngage

NOVEMBER 13, 2024

If you’ve done all the work to compile compelling stories, gather impressive statistics, and produce a visually engaging digital report, then why only use that report once? Here are five ways to use your digital impact report as a marketing tool: 1.

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Digital Impact Report Marketing 109

Nonprofit Tech for Good

OCTOBER 11, 2024

One question that I see nonprofits constantly asking, and with good reason: “Can social media really bring in new donors for our nonprofit?” When raising money online (or offline) you must be able to succinctly answer this question for your potential donors: Why this? The answer is a resounding yes. Even better? 2) Make it urgent.

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Social Media Donor Media Social 283

Bloomerang

JULY 7, 2021

Unfortunately, if you can’t have in-person events or if you don’t have a big marketing budget, finding new donors can be difficult. . This is why a fundamental shift in your approach to marketing, to fundraising, and even to your mission is needed. Question 1: What are our donors’ needs? demographics.

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Donor Question Process eBook 135

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Talk to your team to see what questions people are asking. .

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Content Marketing Strategy Fundraising 126

TechCrunch

MAY 27, 2022

In 2015, the launch of YOLO — a high-performing computer vision model that could produce predictions for real-time object detection — started an avalanche of progress that sped up computer vision’s jump from research to market. The moral of the story? Is deep learning the right tool for solving my problem?

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Model Question Build University 135

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. There are a few important tips that you should follow when having a conversation with a prospective member; Answer questions as directly and succulently as possible.

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Social Media Associations Media Social 333

Nonprofit Tech for Good

MARCH 29, 2021

Clear, well-written content that answers questions and engages the reader is key for SEO. Image Alt Tags – If your website uses pictures to tell a story, help search engines understand this story by using “alt” attributes on your images. 1) Content is King. Your webmaster can help with this.

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Tips Nonprofit Search Websites 333

Nonprofit Tech for Good

SEPTEMBER 3, 2020

In the process, we have heard many stories about their experience. I’d like to share some of those stories to help normalize concerns and confusion on what steps to take in this new world. A quick and simple video from your organization’s leader is a personal touch that tells your story. Lessons learned?

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Virtual Fundraising Nonprofit Broadcast 329

Nonprofit Tech for Good

APRIL 19, 2024

Everyone is talking about the ways that artificial intelligence (AI) can streamline the process of creating articles, stories, or posts. It’s about going beyond superficial engagement metrics to truly grasp what an audience cares about, what questions they want answers to, and what inspires them to take action.

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Websites Content Tips Nonprofit 263

Nonprofit Tech for Good

FEBRUARY 23, 2017

Storytelling should be your top priority, but balanced with a steady intermingling of marketing, fundraising, engagement, and curation. Communicating the stories of your nonprofit is the most powerful means of inspiring your donors and supporters. Marketing is the strategic use of content and communication channels for direct gain.

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Communication Online Nonprofit Social Media 222

TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

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Marketing Share Influence Analytics 129

Nonprofit Tech for Good

APRIL 23, 2023

Our marketing team could fit in a MINI Cooper. It is trained on a massive dataset of text and code, and it can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. Like many nonprofits, Eventgroove is a small company. As a writer, I was reluctant to use ChatGPT.

Content 350

Content Calendar Social Media Language 350

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Asking these questions will help you maximize the impact of your paid content. .

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Content Model Free Marketing 117

Association Analytics

JUNE 2, 2021

Those traditional metrics are a good starting point, but often do not tell the whole story. You need to look behind the scenes to get the real answer to the question “What products are most valuable?”. Consider these key questions as you assess your product’s value: How much revenue is it generating and how many units have been sold?

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Associations Product Measure Analysis 282

Nonprofit Tech for Good

FEBRUARY 2, 2025

That complex question can be answered in part by QR codes. Volunteer Recruitment: A QR code displayed on banners at a maker’s market or fundraising event can simplify sign-up for interested people. How do you turn good intentions into action? They’re interested and tell themselves they’ll check it out later.

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Strategy Nonprofit Fundraising Volunteer 228

Nonprofit Tech for Good

JULY 16, 2023

Brand Leadership is NOT branding and marketing. Brand Leadership is “from within” leadership, and for branding, marketing, and everything else to be effective, it has to come FIRST. To ensure alignment, the first step is to consider simple but surprisingly vexing brand questions such as: Who are we? What do we do?

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Leadership Strategy Nonprofit Collaboration 195

Bloomerang

AUGUST 16, 2024

Building a legacy giving program requires nonprofits to market the opportunity to leave a legacy gift. Building a legacy giving program comes down to marketing While we might like to think that a donor with 10+ years of giving history already has our nonprofit in their will, they may need to learn that leaving a gift is an option.

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email Giving Marketing Mail 84

TechCrunch

MAY 13, 2023

Startups Weekly readers know I love a pivot story, and now I have one of my own: I’m leaving TechCrunch! The publication helped me land many professional firsts: my first scoop, my first long-form feature story, my first valuation-run bull cycle and my first layoffs-ridden bear cycle. The question is where and how.”

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Marketing Newsletter Hype San Francisco 103

sgEngage

NOVEMBER 2, 2023

Cause marketing is similar to this mutually beneficial relationship, but it takes the partnership to the next level. Instead of collaborating on a single event, your nonprofit and its corporate partner merge marketing stra tegies for an entire campaign to spread awareness of your cause. What is cause marketing?

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Causes Marketing Nonprofit Campaign 96

Towards Data Science

AUGUST 22, 2023

Where nothing is certain and the core business is still being “figured out” Where they are still trying to find the elusive “product market fit.” Maybe a new customer came in and wants something different, or maybe the market is changing. If you want advice on general startup interview questions, let me Google that for you.

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Question Data Interview Advice 98

Nonprofit Tech for Good

MAY 16, 2021

You could also try posing a question, like “True or false: $50 can save a life.”. Provide a point of contact to answer any questions. Tell the story of your campaign and how each gift can get you closer to your goal. Make sure it’s timely, personalized, and has a sense of urgency. Make it personal.

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Template email Campaign Fundraising 310

sgEngage

SEPTEMBER 7, 2023

While perhaps not as demanding as your other reporting duties, the annual report can be a chance to focus on telling an engaging financial impact story. Prepare for Questions Get ahead of your audience’s potential questions by adding clear context in the notes. Think about how you’ll tie your financial story to a broader theme.

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Report Story Chart Blackbaud 103

Association Analytics

APRIL 26, 2023

This is for all the inquiring minds curious about how and why some of the top talent landed together at Association Analytics (A2), or anyone who just wants to hear a fun story. Guy Raz, the host of one of my favorite podcasts, How I Built This , always asks the question “How much of your success do you attribute to luck, or just hard work?”

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Associations Analytics Nashville Green 319

Association TV

MARCH 16, 2022

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. You won’t always need characters, story arcs and symbolism that would make Fincher blush.

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Content Create Audience Video 294

.orgSource

MARCH 28, 2023

Kevin Hostutler, President, CEO and Co-Founder of ACGI Software, told me this story about how disruption pointed him in an important new direction early in his career. “In Read more of Kevin’s story in our Book “ Association 4.0: Scenario planning aids in exploring these six core questions: Why are we engaged in planning now?

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Milwaukee Wisconsin Associations Relationship 221

.orgSource

SEPTEMBER 25, 2023

Create a personalized chatbot to interact with members, answer questions, and offer customized recommendations. Use ChatGPT to design and conduct surveys and market research. IT, communications, marketing, membership, and finance will likely be involved. Then, define the primary user questions and corresponding answers.

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Las Vegas Interaction Conversation Language 221

.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. This format uses informal conversations to explore key questions and weave thoughts and ideas into a collective tapestry of knowledge. Growing Together.

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Culture Community Technology Professional 221

.orgSource

APRIL 8, 2024

I hope you enjoy this snapshot of a conversation that left me with more questions than answers, a place where I always love to be. Ask yourself these tough questions,” Greg replied. I asked Greg what strategies he recommends for a market where there is so much competition for people’s time and attention. It takes courage.

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Associations Alternative Conversation Group 251

Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. Show Ongoing Impact With Frequent Website Updates In the flurry to jump on the newest and flashiest campaigns, it’s all too easy overlook a very important component of your marketing strategy—your website.

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Campaign Ideas Marketing Organization 95

TechCrunch

MARCH 26, 2023

Then in 2020 during the pandemic, the government was giving away a lot of free money via stimulus dollars and so there was less of a need for it and our marketing message was less resonant during that time. and the question of whether employees were misclassified as independent contractors. You can read those articles here and here.

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Story Rate Money Report 125

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Instead, share your mission through stories and behind-the-scenes looks at your work. Share the real stories behind your organization’s work, the impact you’ve made, and the challenges you face. Don’t fake it.

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Social Media Organization Fundraising Media 238

Get Fully Funded

OCTOBER 2, 2024

In today’s world, sharing stories with video is absolutely essential. For nonprofits with marketing budgets that can’t rival those of commercial brands, it’s more crucial than ever to optimize your time and energy by generating content that works with these algorithms and grabs attention.

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Storytelling Story Video Camera 59

.orgSource

JANUARY 22, 2024

“Risks I took revolved around prototypes that I tested, and the market returned a no. Every time I test the market, it’s an opportunity to discover a nugget that allows me to grow.” Ask Questions What’s the first advice that people give about networking? Ask Questions What’s the first advice that people give about networking?

Life 221

Life Digital Data Skills 221

.orgSource

JULY 22, 2024

The.orgSource paper, Pathways to Organizational Excellence , presents a blueprint for meeting the challenges of digital markets. My June 24 post , the first half of the Pathways story, described the importance of discovering what your members need and the attitudes and behavior that will capture their engagement and loyalty.

Associations 221

Associations Leadership Exercise Phase 221

The MatrixFiles

JANUARY 4, 2023

Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer 2022. And if your organization has added member services, updated its governance, or launched new services and are seeing great results, I want to hear your story! The post What Do Successful Associations Have in Common?

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Associations Podcast Learning Wisconsin 246

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Breaking news that communicates the story of your mission and programs. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

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Linkedin Practice Nonprofit Social Media 358

Nonprofit Tech for Good

OCTOBER 12, 2023

By Megan Allison , Content Marketing Specialist for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. To build that connection, your graphics need to tell a story. Don’t spam your followers with posts that don’t have a purpose.

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Social Media Content Media Social 323