EveryAction

APRIL 6, 2017

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

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Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Talk to your team to see what questions people are asking. .

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Pamela Grow

AUGUST 14, 2024

“What do I do if my nonprofit serves individuals who have sensitive stories that could trigger others?” When it comes to sharing a nonprofit’s impact, sensitive stories demand compassionate and responsible handling. In the post, we’ll explore the three essential keys to sharing sensitive stories at your nonprofit.

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Nonprofits Source

JUNE 22, 2023

These tasks require providing a compelling fundraising case for support and using it as the basis of your marketing and promotional efforts. 3 Top Nonprofit Storytelling Strategies Well-crafted nonprofit stories will help you engage with your audience and inspire them to take further action. Incorporate authentic and personal stories.

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Greater Giving

NOVEMBER 21, 2022

In this guide, we’ll answer four common questions about planned giving, including: 1. Then, you’ll need to start marketing your planned giving program. Promoting planned gifts is often one of the more challenging areas of nonprofit marketing. Use multiple marketing channels. Why Is Planned Giving Important to Nonprofits?

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Question Giving Gift Nonprofit 75

Bloomerang

JULY 7, 2021

Unfortunately, if you can’t have in-person events or if you don’t have a big marketing budget, finding new donors can be difficult. . This is why a fundamental shift in your approach to marketing, to fundraising, and even to your mission is needed. Question 1: What are our donors’ needs? demographics.

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TechImpact

OCTOBER 30, 2014

Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. This same chemical is also created when you’re reading stories. For example, donating money to charities that are associated with that great story or narrative.

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Nonprofits Source

JUNE 26, 2024

Your nonprofit’s need to make the most of its limited resources likely causes your team to spend much time and effort on successful marketing strategies. Between fundraising events and various campaigns, different fundraisers require different marketing approaches. Let’s explore five strategies you can use to market your new program.

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Achieve

JULY 7, 2021

introduced Stories to compete with the rising popularity of Snapchat Stories, and the way we interact with social media has never been the same since! people use Instagram Stories daily and 2 out of 3 users say that the feature fosters brand interaction. But how can you make your Stories engaging? Back in 2016, Instagram.

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Story Poll Florida Nonprofit 66

Eric Jacobsen Blog

OCTOBER 11, 2020

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

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Story Storytelling Chapter Teach 52

Whole Whale

JANUARY 27, 2023

With Quora’s vast variety of topics, your nonprofit will have instant exposure on a platform with tons of users looking for answers to their questions. Answer Questions This is a question-first platform that rewards the best responses with a top position on the thread and on Google Search results.

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Candid

MARCH 19, 2024

Over 1,000 nonprofits attended our 2024 Seals webinar , but we know there are many more out there looking to tell their story of impact and share that story broadly with current and potential donors to make their case for funding. Here are some of the most popular questions posed during the webinar, accompanied by short video clips.

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Eric Jacobsen Blog

FEBRUARY 25, 2021

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

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Story Storytelling Chapter Teach 52

The Storytelling Non-profit

APRIL 12, 2022

With a great story, you can illustrate non-profit impact super clearly for donors in a way that other kinds of writing might not be able to capture. At the basis of all stories are facts and you need to be clear about the facts of your program. Here are some questions for digging into this activity.

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Whole Whale

APRIL 14, 2021

Thus, they are much more engaged and willing to support organizations creating change in the world, but they can’t be reached like older generations – marketing to Gen Z will require a different approach. That is half the battle — now, learn how to leverage cause-alignment in your marketing to Gen Z supporters. . Enroll Now.

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Marketing Tips Teen Generation 105

Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. Show Ongoing Impact With Frequent Website Updates In the flurry to jump on the newest and flashiest campaigns, it’s all too easy overlook a very important component of your marketing strategy—your website.

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CauseVox

JULY 10, 2024

How the Campaign Works To get a closer look at the evolution of the Shower Strike campaign, we caught up with Dani, the Marketing Manager and Fundraiser at Well Aware. This integration ensures that all information is easily accessible and well-organized, which is essential for sharing stories with donors and raising funds efficiently.

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DipJar

JANUARY 28, 2022

Galvanize your nonprofit’s 2022 marketing plan with journey-based strategies. Join Sam Lee, Digital Marketing Strategist from Elevation , for an introduction to the nonprofit marketing funnel that includes Brand Building, Awareness, Consideration, Evaluation and Intent, and Conversion / Action. How are we going to tell them?

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Classy

AUGUST 9, 2021

To help you capitalize on the biggest donation day of the year, we’re answering top questions from nonprofits that are zeroing in on the year-end giving season. PRO TIP: Crowdfunding campaigns are best for story-driven and time-bound direct giving appeals like Giving Tuesday. How do you market your Giving Tuesday campaign?

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Question Giving Gift Campaign 95

DNL OmniMedia

JANUARY 17, 2024

You can do this by preparing an engaging marketing plan that drums up excitement and draws in event attendees. In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Email marketing. Opting for interactive content.

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Classy

JULY 14, 2021

13 Virtual Fundraising Event Takeaways from Four Marketing Professionals. As you organize your nonprofit virtual fundraising event , you’ll also want to ask yourself questions during planning, execution, and follow-up on whether your schedule is respectful of your participants’ time. Virtual Fundraising Event Planning and Execution.

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NetWits

JUNE 20, 2011

. — Facebook Pages include a reporting module called “Insights&# which enables Page admins to understand how to better use their Page to market their cause and organization. Following are just some of the questions you can answer with these reports. There are few questions you’ll have around fan growth.

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AccelEvents

SEPTEMBER 11, 2020

An experiential event focuses on the attendee and is part of an experiential marketing campaign. Experiential marketing can be powerful as it puts the viewer into the experience of the messaging or the brand that created it. Some of the most powerful event marketing campaigns have stemmed from experiential promotion.

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Qgiv

MARCH 11, 2022

Emily Friedrichs is the Communications and Content Marketing Manager at Elevation, a nonprofit digital services agency. It’s the foundation that enables you to articulate your organization’s mission and channel the inspiring stories of those whom you’ve helped. ulting at a fundraising event production company focused on nonprofits.

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Marketing Impact Strategy Exercise 98

OneCause

MARCH 14, 2023

It’s important to have an effective event fundraising marketing plan to save time and execute flawless fundraisers. In order for it to be a success, the event needs to be marketed effectively before, during, and even after all of the guests have gone home. What marketing channels should we use?

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Marketing Guide Fundraising Nonprofit 52

NTEN

FEBRUARY 10, 2021

We all know versions of this story. I’m the director of content, and I was responsible not only for overseeing the creation of new content but editing it, building it on our website, and promoting it through various social media channels and email marketing. The good news is, the story had a happy ending.

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Story Digital Content Virtual 107

Neon CRM

AUGUST 24, 2023

No matter what type of report you may end up utilizing for your own work, it is important to ask a few assessment questions. Does the report itself or the marketing around the report make claims that seem too good to be true? It should be noted that producing marketing assets to support buyers in their decision-making is a great thing!

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Hype Research Marketing Benchmark 52

Nonprofit Tech for Good

AUGUST 29, 2019

If you are not tapping this Instagram market, you may be leaving a lot of potential on the table. For most of these users, it’s Instagram Stories. . In just one year, the daily user count for Instagram Stories jumped from 400 million (June 2018) to 500 million. 1) Post Stories regularly to ramp up your following. .

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Eric Jacobsen Blog

NOVEMBER 11, 2021

Read the informative and inspirational, The Entrepreneur’s Faces , to follow the intriguing stories of 10 real entrepreneurs from around the world as they reveal their personal entrepreneurial journeys – overcoming pain and setbacks, all the while demonstrating tremendous vision, imagine and drive. Platform builder.

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Greater Giving

AUGUST 30, 2024

Review your planning materials, budget, marketing collateral, attendance data, event photos, and any other documentation you have. Ask questions about each person’s experience, what aspects they think could have gone better, and what they enjoyed most about the event. Whether guests donated or not, ask what motivated their decision.

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Case Study Studies Game Sponsor 94

Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. A great story builds credibility and properly positions you in the eye of the buyer."

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Story Storytelling Chapter Teach 48

Qgiv

JULY 28, 2021

Mike Montalto is amplifi’s Marketing Manager and has been with the company for over three years. So, here are four common questions about mobile fundraising your data can help you answer: Will donors give through text? Social media gives you the opportunity to share your appeal story in a new way. That’s a fair question.

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Amy Sample Ward

JUNE 3, 2011

Qriously is a new application that puts questions you ask out to the world (or country, region, etc.) One of the winners was Katy Gilbert from Stories of Our City. And it was so much fun to watch people answering the questions and getting real time data to things that would help our project. Questions & Qriously Answers.

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Case Study Story Studies India 160

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Instead, share your mission through stories and behind-the-scenes looks at your work. Share the real stories behind your organization’s work, the impact you’ve made, and the challenges you face. Don’t fake it.

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NetWits

MARCH 10, 2012

According to Altimeter’s latest report by Industry Analyst Rebecca Lieb , using content, also known as “Content Marketing”, is the up and coming form way to grab people’s attention online – something that every nonprofit and for-profit organization is trying to do. What’s content marketing? Content marketing and your nonprofit.

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Qgiv

JUNE 10, 2022

Cora Ligon is the lightning bolt that infuses Ligon Marketing. She is regularly featured as a presenter at multiple chambers of commerce and local workshops and seminars on networking, event marketing, and sales training. She has over 20 years of marketing, advertising, and branding experience. What is Digital Marketing?

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Bloomerang

OCTOBER 23, 2023

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Fundraisers use danger messages because marketing data often—though not always—shows they’re highly effective compared with positive messages.

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