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Build a Marketing Dream Team—Welcome AI

.orgSource

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

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To Survive a Crisis, Lean Into Trust—CEOs Share Pandemic Stories

.orgSource

Their stories explored the value that credibility brings to every relationship and the most stressful situations. Because the extent of the governor’s legal authority was questionable, the messages were mixed and confusing. We quickly pivoted to answering every question, whether callers were members or not.” “To

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professionals

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3 Marketing Strategies To Boost Campaign

The NonProfit Times

Unfortunately, traditional marketing tactics might no longer be as effective to capture attention. To stay relevant and competitive, nonprofits need to embrace innovative marketing strategies that resonate and drive meaningful engagement. The post 3 Marketing Strategies To Boost Campaign appeared first on The NonProfit Times.

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Answers to the Top 13 Questions Nonprofits Have About Giving Tuesday

Nonprofit Tech for Good

To help you capitalize on the start of the biggest donation season of the year, Classy.org is answering top questions from nonprofits that are zeroing in on the year-end giving season. PRO TIP: Crowdfunding campaigns are best for story-driven and time-bound direct giving appeals like Giving Tuesday.

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5 Tips for a Winning Email Marketing Strategy

Saleforce Nonprofit

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. Your ability to tell stories is your superpower.

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7 Questions on Marketing Automation for Nonprofits

EveryAction

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

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Build Stronger Connections by Telling Your Nonprofit’s Story

Nonprofits Source

These tasks require providing a compelling fundraising case for support and using it as the basis of your marketing and promotional efforts. 3 Top Nonprofit Storytelling Strategies Well-crafted nonprofit stories will help you engage with your audience and inspire them to take further action. Incorporate authentic and personal stories.

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