Whole Whale

MARCH 15, 2023

Are there different types of email marketing that I can add to my strategy?” Great question, but first, let’s explore what email marketing is and is not. What is email marketing? Email marketing is the process of connecting to your organization’s audience via email.

email 75

email Difference Marketing Retention 75

NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. Pose a question.

email 85

email Marketing Spam Rate 85

EveryAction

APRIL 5, 2023

By asking the right questions , clearly advocating for your organization’s needs, and building a clear roadmap , you can make sure your board understands your situation and supports your ultimate goal of helping your teams work more efficiently and effectively through technology. Let’s dive in. Focus on improving your operations.

Technology 186

Technology Change Analysis Tech 186

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Our research resulted in two books dedicated to positioning executives for success in digital markets. The use of AI in IP also raises additional questions. Navigate Industry 4.0

Sponsor 221

Sponsor Associations North America Law 221

AccelEvents

JULY 20, 2020

From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. When choosing a virtual platform, though, it is important to ask the right questions so you can be sure that it will provide the right features and benefits for your event.

Virtual 94

Virtual Platform Question Broadcast 94

Forum One

MARCH 12, 2024

We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later. We’ll share more after the session and dive into some of the questions we’ll tackle here: Everything’s changing so fast, is everyone already using AI? Template creation.

Social Media 80

Social Media Images Video Media 80

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59

Raise Campaign Money Online 59

M+R

MARCH 11, 2024

They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. Have a question? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. Sign up for Scout Quest and get more info on the website here

Mail 75

Mail Results Benchmark United States 75

AccelEvents

JULY 20, 2020

From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. When choosing a virtual platform, though, it is important to ask the right questions so you can be sure that it will provide the right features and benefits for your event.

Virtual 52

Virtual Platform Question Broadcast 52

Nonprofit Tech for Good

APRIL 17, 2021

” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals. Good questions to ask your team: What kinds of partners have we retained/lost over the last 3+ years? In business, customer retention is “big business.”

Help 269

Help Retention Tips Template 269

NetWits

JULY 27, 2011

I’ve been deep in the world of email marketing for the past few months. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well.

email 182

email Marketing Strategy Track 182

Association Analytics

FEBRUARY 14, 2022

Ask your colleagues questions. Use softer, more open-ended questions to get detailed information that you will capture in writing for your plan. What questions do you want answers to from data? Process – If you have a question, what is the process to get your answers? Be sure to ask stakeholders in different departments.

Analytics 169

Analytics Language Associations Case Study 169

Nimble AMS

SEPTEMBER 26, 2022

Do so by asking yourself these important questions: . If you have too few groups, you won’t get to the place you need to be,” says Tirrah Switzer, Director of Product Marketing. As you workshop your member engagement formula with all staff, form breakout groups and consider asking the following questions to guide your process: .

Hosting 111

Hosting Metrics Associations Measure 111

Allegiance Group

APRIL 15, 2024

Because this process can be so extensive, it’s best to partner with a team of experienced marketing experts when launching a new direct mail program. Direct mail fundraising, sometimes called direct mail solicitation or direct marketing, is the process of mailing requests for support to existing and prospective donors.

Mail 52

Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Some interesting questions that popped up looking at this chart: Does this mean that in the beginning we get insight but not $, and in the end we get $$ but not insight?

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74

ROI Social Media Media Measure 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. This matters most.

ROI 66

ROI Results Community Online 66

AFP Blog

JUNE 18, 2014

Social Login and Your Website: Higher Engagement & ROI | FeedBlitz - Email Marketing and RSS : n the early days of social media, the question was: Should we or shouldn’t we take the plunge into social media? The new questions are: How do we use social media the best possible way to increase engagement and ROI?

ROI 22

ROI RSS Websites email 22

Bonterra

AUGUST 15, 2022

Read their story on Covenant House International and Barker & Scott Impact Powered by: Donor Engagement Nonprofits Digital communications & marketing Fundraising ideas Project QUEST This interview with Project Quest chief program officer Lelani Mercado discusses why they invested in a case management solution and the impact it made.

Phoenix 52

Phoenix Grant Case Study Disaster 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. I keep thinking of the advice offered by Charlene Li on whether investing in social media at some level is a yes or not question. This week's theme is social media ROI.

ROI 78

ROI Social Media Metrics Conference 78

Nonprofit Tech for Good

MARCH 24, 2011

They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training to make social media produce results. Facebook, Twitter, and Foursquare are not miracle-producers. 2) Is mobile.

Social Media 269

Social Media Skills Management Media 269

Kindful

JULY 8, 2021

Or you could have well-meaning outsiders who want to “do an event for you” and suddenly you’re pulled into a cause marketing or peer-to-peer fundraising event or campaign that you don’t have the time to effectively manage. . A simple formula to evaluate your event ROI is: . How can it be more profitable? .

Grant 104

Grant Money Strategy Evaluation 104

Bloomerang

JUNE 20, 2023

Audience demographics and psychographics, number of event attendees, and marketing opportunities are three critical elements to include in your case for support. Additionally, this positioning demonstrates the potential ROI expected when they partner with you. focus areas and application process).

Tips 76

Tips Sponsor Demographics Audience 76

Forum One

MARCH 20, 2023

Thursday, April 13th, 10:00 – 10:30 am Over the last few years across the board, communications and marketing teams have had to increase their investment in digital advertising—from Google Ads to social media spend. What an advertising budget looks like based on the size of your organization and audience.

Denver 58

Denver Colorado Social Media Info 58

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2009

Photo by Jeff Pulver David Armano has an article on BusinessWeek called " The New Focus Group: The Collective " where he urges companies using social media to make the last word in ROI insight, not investment. Are you allowing your teams to create "pilots" prior to scrutinizing them through traditional ROI exercises?

ROI 91

ROI Learning Reflection Social Media 91

Qgiv

MAY 31, 2023

Now, the most important question: How? The other questions helped build the base for creating an environment that encouraged engagement. Reply to comments, messages, and questions quickly, politely, and personally. Ask questions that encourage your followers to answer in the comments. Be personable. That feels automated.

Social Media 52

Social Media Share Media Social 52

AccelEvents

JULY 14, 2021

Market your event through various channels. Get your presenters, vendors, and sponsors in on the marketing as well. . You will need to have a team of staff or volunteers available to direct traffic, answer questions, and help people navigate the event. The theme and call for abstracts are sent out through marketing channels.

Virtual 98

Virtual Conference Hosting Library 98

TechImpact

OCTOBER 30, 2014

While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. So the age old question begs to be asked again. Fundraising Social Tech content marketing nonprofit nonprofit technology nonprofits npTech storytelling technology' Does your nonprofit have a blog?

Brain 245

Brain Storytelling Story Nonprofit 245

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Check to see if your constituent relationship management (CRM) platform or email marketing system has the ability to A/B test and let your emails race to the finish line!

Gift 207

Gift Consultant Audience email 207

AccelEvents

JANUARY 13, 2022

Ask yourself these three questions as you get started: 1. This means dynamic views from multiple angles and, most importantly, a moderator or emcee who can greet attendees, move things along and answer any questions. The best kind of ROI? Taking the plunge into planning hybrid events?

Tips 98

Tips Strategy Virtual Sponsor 98

sgEngage

MARCH 22, 2022

Consider this: acquiring new donors takes extensive marketing, SEO optimization, and far more pitching to even get them on your donation page, much less promise their support. . According to our guide to multi-channel marketing , companies that switch to integrated marketing techniques see an average 24% increase in their marketing ROI.

Retention 94

Retention Communication Donor Strategy 94

Connection Cafe

NOVEMBER 7, 2014

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. It’s exciting to see how nonprofit professionals continue to embrace content marketing. Sixty-one percent are using content marketing and sixty-nine percent are creating more content than they did one year ago.

Content 45

Content Storytelling Marketing Chart 45

Nonprofit Tech for Good

DECEMBER 19, 2022

Each year Heather Mansfield of Nonprofit Tech for Good presents a free webinar featuring the top ten digital marketing and fundraising trends to prioritize in the following year. This year’s webinar, 10 Digital Marketing & Fundraising Trends to Prioritize in 2023 , was presented on December 7. Instagram: 1.4

Trend 322

Trend Digital Marketing Fundraising 322

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? And you shared them! Here's what I learned. Observations.

ROI 91

ROI Examples Results Social Media 91

AccelEvents

OCTOBER 8, 2020

The good news is that virtual events can provide even more benefits and a greater return on investment (ROI) than a traditional physical event. . Virtual events can take a lot of the guesswork out of marketing your brand or product. This data can help you follow up with leads and address gaps in your future marketing campaigns. .

Sponsor 98

Sponsor Virtual Audience Demographics 98

Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . No question with the younger generation, if you don’t have good tech, they’ll leave. Adopting Nimble AMS can transform your staff’s work experience, increase association ROI, and boost member value. Job quit numbers also rose in March to 4.5

Technology 141

Technology Literacy Associations Retention 141

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2008

I'm working on workshop curriculum and a presentation about ROI and Nonprofit Technology for Legal Services Conference. That brought me to the question of "What are effective ROI storytelling techniques?" Word of mouth vs. traditional marketing vehicles. Do you have an example of a good ROI story telling?

ROI 50

ROI Technique Story Effective 50