Nonprofit Tech for Good

APRIL 14, 2025

The Disruption of Traditional CRM Systems Historically, nonprofits have relied on CRM systems as the single source of truth to manage donor relationships, track contributions, manage programs, align caseworker and volunteer information, coordinate outreach efforts and marketing, and more.

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Nonprofit Map Donor Integration 223

AccelEvents

AUGUST 16, 2021

At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. . CRM and email marketing integrations.

ROI 98

ROI Sponsor Badge Virtual 98

Nonprofit Tech for Good

JUNE 17, 2020

This is the second of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. From chatbots to social advertising, this webinar will focus on what’s new and next in social media so that your nonprofit can embrace being an early adopter to achievement maximum return-on-investment (ROI).

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Social Media Practice Media Social 307

Forum One

APRIL 27, 2023

But understanding the true components and possibilities of a digital initiative can reveal efficiencies that save time and effort, providing a return on investment (ROI) far greater than anticipated. Positive, efficient interactions are built-in marketing. But the ROI can equally be higher.

ROI 95

ROI Digital Strategy Template 95

Nonprofit Tech for Good

NOVEMBER 13, 2013

Your NGO’s mobile and social media campaigns will produce lackluster results at best unless you understand first how mobile and social media has significantly altered website design and email marketing best practices. Track and report their mobile and social media ROI. Learn the importance of blogging.

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Practice Communication Fundraising Free 278

Nonprofits Source

APRIL 1, 2025

These third-party cookies allow marketers to target users based on their behavior across different sites. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. Your supporters are constantly growing and changing, and your data marketing strategy should reflect that.

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Strategy Data Marketing Build 52

sgEngage

AUGUST 8, 2022

When you invest in the stock market, you’re probably looking for a return on your investment, and you almost certainly think about that return in financial terms. ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. What’s the ROI, for example, of your annual gala?

ROI 98

ROI Campaign Gift Fundraising 98

sgEngage

APRIL 4, 2023

As more nonprofits prioritize improving or launching their text messaging program this year, here are four ways nonprofits can drive higher ROI from texting. Include fundraising texts closer to campaign deadlines, whether that’s a Giving Day , late December or another timely campaign to increase ROI.

ROI 98

ROI Nonprofit Channel Donor 98

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

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Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

AUGUST 2, 2024

The evolution of golf event-specific technology has elevated the game, making golf event sponsorships even more appealing to businesses looking for high ROI on their marketing or charitable dollars. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns.

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Sponsor Tech Social Media ROI 291

Association Analytics

MAY 4, 2023

With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart! Are you in marketing?

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Analytics Skills Knowledge Associations 321

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

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Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

MARCH 3, 2022

This is the third webinar in a series of three that are part of a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all three webinars will earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good. Current best practices for using Facebook Pages.

Social Media 246

Social Media Practice Media Social 246

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

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Consultant Marketing Nonprofit Social Media 52

Saleforce Nonprofit

JUNE 22, 2021

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI. About the Author. Jason Belland.

ROI 101

ROI University Education Fundraising 101

TechCrunch

DECEMBER 19, 2022

Willis is the chief marketing and pipeline officer at Acrolinx and has over 20 years of experience growing companies in the technology sector. But how does that translate into a return on investment (ROI)? This makes measuring ROI tricky. Share on Twitter. Christopher P. Content is the core of customer experience.

ROI 93

ROI Content Government System 93

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Marketing overhauled how the organization viewed them.

ROI 82

ROI Channel Measure Results 82

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. Select “Conversions” as your marketing objective, name the campaign, then continue on to plan your ad sets. This should generate enough data to give you a good sense of your cost per action and ROI. Return on Ad Spend (ROAS) measures ROI.

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Facebook Fundraising ROI Metrics 263

Towards Data Science

FEBRUARY 2, 2024

Learn how to calculate your data team’s return with the Data ROI Pyramid. Today, maximizing and measuring data team ROI is near the top of every data leader’s agenda. Most data team ROI formulas focus on some version of the following calculation: Lift / investment = ROI. Calculating data ROI Image by author.

ROI 98

ROI Measure Data Team 98

sgEngage

NOVEMBER 20, 2024

By actively bringing together different departments and leading discussions around revenue diversification, you can set measurable goals, evaluate the ROI of each funding source, and make informed decisions about where to invest time and resources. Finance plays a crucial role in building a sustainable and scalable funding strategy.

Professional 98

Professional Fund Model Build 98

CauseVox

JUNE 12, 2023

Whether you’re a seasoned marketer or just starting out, this webinar is for you. You’ll learn everything you need to know to get started with AI and take your digital marketing to the next level. Unveil the untapped potential of AI integration in marketing and unlock unprecedented growth for your nonprofit.

Marketing 97

Marketing Results Action ROI 97

Nonprofit Tech for Good

APRIL 5, 2021

This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram.

Practice 363

Practice Nonprofit Social Media Facebook 363

TechCrunch

JUNE 9, 2022

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Are your clients expecting faster ROI than in 2021? Everyone wants ROI.

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Survey Marketing ROI Channel 91

TechCrunch

JULY 15, 2021

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. Marketers have now realized that their customers trust the recommendations of people they relate with. AIfluence is a two-year-old startup with an AI-driven influencer marketing approach to measuring these campaigns.

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Influence Marketing Platform Africa 97

TechImpact

OCTOBER 30, 2014

While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. Fundraising Social Tech content marketing nonprofit nonprofit technology nonprofits npTech storytelling technology' For example, donating money to charities that are associated with that great story or narrative.

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Storytelling Brain Story Nonprofit 245

TechCrunch

JULY 23, 2021

“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. Help TechCrunch find the best growth marketers for startups.

Marketing 102

Marketing Test Interview Metrics 102

TechCrunch

JULY 27, 2021

million led by Emergent Ventures to launch in the United States and expand in other markets. Other companies that help marketing teams create visual advertising campaigns include Canva, InVideo and Lumen5. Boost ROI with intent data and personalized multichannel marketing campaigns. Rocketium’s AI-based copywriter.

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Campaign Team Marketing Create 100

AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . It’s possible to effectively market your event while sticking to a budget, it just takes a little planning. Developing Your Event Marketing Plan.

Marketing 105

Marketing Social Media Sponsor Virtual 105

Classy

AUGUST 11, 2021

Email marketing. The post 6 Time-Saving Hacks to Improve Your Fundraising Efficiency and Gain ROI appeared first on Classy. Get creative by repurposing bits and pieces of that information for future content-related asks. Opportunities to leverage existing key information: Future grant applications. Social media captions and bios.

ROI 109

ROI Fundraising Time Template 109

.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Sponsored by Nimble AMS We’ve crafted a great educational program, but it’s not delivering ROI. A contemporary look can be fast-to-market and meet all of the essential needs. We wrote two books on Association 4.0 What’s wrong?

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Sponsor Associations Director Retention 275

Qgiv

APRIL 19, 2022

Best Estimated ROI – The ROI index is calculated based on the time taken for a product to achieve a return on investment and the time it takes for the product to go live. The post Qgiv Named Top Fundraising Software by G2 and Gartner Digital Markets’ Network Sites Capterra and Software Advice appeared first on Qgiv Blog.

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Gartner Advice Software Site 98

TechCrunch

MAY 12, 2022

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. 5 growth marketing predictions for 2022. Affiliate marketers form incentive-driven relationships with entities that have large or niche audiences. Share on Twitter.

Marketing 89

Marketing Social Media Roles ROI 89

Nonprofit Tech for Good

APRIL 17, 2021

” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals. We’ve borrowed basic business principles to help you steward your partners like a boss ! In business, customer retention is “big business.”

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Help Tips Retention Nonprofit 280

TechCrunch

APRIL 28, 2023

For example, Attentive’s cease-and-desist letter complained about the timeline in Postscript’s marketing, which says that former customer BUBS Naturals was a customer of Attentive for three years when Attentive says BUBs was a customer for roughly half as long. Postscript is making gains in the market.

Companies 93

Companies Marketing Attention Louisville 93

Greater Giving

DECEMBER 26, 2024

Masterful Marketing Strategies for Your Auction Packages Guest Speaker: Beth Sandefur, Fundraising Expert, Beth Sandefur Events Your auction packages are only as successful as your marketing efforts. From creating social media buzz to live-stage engagement, this session provided a comprehensive roadmap to leveraging video marketing.

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Fundraising Giving Social Media ROI 52

.orgSource

DECEMBER 11, 2023

No matter how much marketing techniques evolve, that equation doesn’t change. Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus. Marketing automation provides that opportunity. Every member experience with your brand is a plus or a minus.

Tech 221

Tech Online Gartner Experiment 221

Nonprofit Tech for Good

MARCH 11, 2022

Team fundraising introduces gamification, which is a fancy word for an online marketing technique intended to inspire engagement with a product or service. It’s a low-investment, high-ROI way to freshen up existing fundraisers, introduce new options to your donor base, and reach (or exceed) fundraising goals.

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Fundraising Nonprofit Donation Campaign 344