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Get Your Small Business on the Map: 4 Digital Marketing Tips

Nonprofits Source

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Whether you own a pet-care business , bookstore, or flower shop, these four tips will help put your small business on the digital map.

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

Once you map this all out, write the PSA out in script fashion word for word. Tip: Connect with sales reps or other employees of the stations via LinkedIn, over the phone, or in person. You should look at your nonprofit’s yearly marketing strategy and map out when an appropriate time would be to include a PSA into your campaigns.

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Philgorithms: Two Examples of Data Mapping to Guide Donor Decisions

Beth's Blog: How Nonprofits Can Use Social Media

As COVID accelerates innovative uses of AI in many areas, we are also seeing more development of AI-powered data mapping tools for philanthropic advising and to support donor investment decisions. The technology helps donors make investments that yield the highest impact or strategic system change. NAVi seeks to fill these gaps.

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Google Maps Dirty Trick or Malfunctioning "Feature?"

Beneblog: Technology Meets Society

However, Google Maps routed me to a point two miles away when I typed 300 Funston into my Android phone's Google Map function. Here's the link as it works right now: 300 Funston - Google Maps , hope they fix it soon. Inquiring minds want to know.

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Information: The Better Half of IT

sgEngage

We sometimes forget that IT stands for Information Technology. As a society, we have become obsessed with the “Technology” half the tools and devices that infiltrate our lives—and with producing, updating, and controlling these devices. Raw data—such as customer lists with phone numbers and email addresses—is a valuable resource as-is.

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Ushahidi Wins MacArthur Award: Changing the World One Map at a Time

Beth's Blog: How Nonprofits Can Use Social Media

Specifically, the award will stock a cash reserve to alleviate fluctuations in funding, enable the development of technology security measures to protect users of Ushahidi, and allow Ushahidi plan strategically for the next phase of their growth. Congratulations!

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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

In this blog, we’ll explore a few key types of advocacy that help organizations drive positive change; tactics that unite and activate supporters; and technology to make this important work more effective and efficient. Fortunately, technology like digital advocacy tools make this easy to do for staff and supporters alike.

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