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Make Change Your Most Significant Advantage

.orgSource

“As the shelf life of business strategies grows shorter, a corporation’s transformation capability becomes its only enduring advantage.” The post Make Change Your Most Significant Advantage appeared first on.orgSource.

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Drones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends

.orgSource

To make a point about technology and its impact on the future of work, Hugh Lee, Co-Founder of Fusion Productions, told me this story: “Several years ago, we invited some young presenters who were developing cutting edge farming technology to digitalNow. Most were CEOs leading companies that provide products and services to associations.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? Declining membership numbers are a symptom of a disconnect between what your people need and what you deliver. These are tips to help them make the journey toward collaboration. What has changed over time?

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To Get Close to Members, Follow MarTech Trends

.orgSource

Of the four bullets listed above, the last two seem to be the most challenging. There is plenty of advice out there, and most leaders have the management skills to retool organizational structures for better communication and greater agility. But that is also probably the most challenging solution.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? Declining membership numbers are a symptom of a disconnect between what your people need and what you deliver. These are tips to help them make the journey toward collaboration. What has changed over time?

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

She was talking about how unprepared we were for the dramatic changes we experienced. This uncertainty prompted me to invite two of the most visionary people I know to spend time with me on my podcast considering the future of the association industry. Change Without Changing “AAHA has been around for 90 years,” Garth notes.

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3 Strategies To Elevate Your Association’s Impact in the New Year

Association Analytics

As 2024 kicks off and the world of data and AI continues to rapidly evolve, associations need to adapt to meet the ever-changing needs of members and stakeholders. While these changes may feel overwhelming, there are easy things you can do with your current staff and set of resources that will help position your association to thrive in 2024.

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