Remove Mail Remove Rate Remove Stats Remove Support
article thumbnail

5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

2015 Stats. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. 2016 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. 2017 Stats. Mail stats. 2018 Stats. Mail stats.

Stats 96
article thumbnail

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

email 333
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Ways to Improve Your Nonprofit’s E-Newsletter

The Modern Nonprofit

Designing your emails to be mobile responsive or mobile first will help them make the most impact when opened by your supporters. In addition to emailing your supporters when promoting a campaign, email them with helpful tips, industry-related updates, inspiring stories, and recaps of successful events and volunteering efforts.

article thumbnail

Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). In fact, the average engagement rate on Facebook for nonprofit posts is a mere 0.08%.

email 52
article thumbnail

Seth Godin on Innovation, Failure and Why Non-profits Should Stop Operating like Businesses

NetWits

Back in January of 2008 he told us (the non-profit sector) that we should be looking to use the internet in new and innovative ways to build community and engage our supporters because direct mail, although still a huge revenue source, was beginning to show signs of fatigue. Troublesome] Fundraising Stats.

Profit 264
article thumbnail

Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *.

email 230
article thumbnail

Create an Online Donation Receipt that Leads to More Donations

Get Fully Funded

When you receive a gift by check, you should print and mail a personalized letter of appreciation that serves as the receipt. Think of your donation receipt as an ambassador for your nonprofit, thanking the donor for their support. Subject lines with questions have higher open rates. And, make sure the stat makes sense.