Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. What Is a Donor Engagement Strategy? But these four basic steps of the donor engagement cycle are key parts of your overall donor engagement strategy.

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Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. . 2) Download the Guide: Facebook Ad Strategy for Charities & Nonprofits.

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Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the fifth strategy. . Master an analytic approach to strategy and planning. This is part five in a six-part series. Mastering relevant content marketing.

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Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. How are the answers to these questions impacting your fundraising? Digital Strategy Manager at Riley Children’s Foundation.

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Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the second strategy. . Then ask yourself these questions: Is your mission clear and compelling (i.e., Is it easy to join your mailing list?

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Which strategies were most effective at attracting first-time donors? the timing of their donation)?

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Bloomerang

JUNE 7, 2022

This is why it’s so important that you take a strategic approach to creating the message you share and develop the right marketing strategy to get the letter to the right donors at the right time. . 5 strategies to boost annual fundraising success. 5 strategies to boost annual fundraising success. We’ll review: .

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The Fundraising Authority

DECEMBER 10, 2020

The tactical strategy for your fundraising should not be random, and it shouldn’t be based on a “we’ll figure this out as we go along” mentality. For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. Prospecting mailing.

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Get Fully Funded

JANUARY 9, 2022

There are lots of details to think through and lots of questions to answer. A good plan has enough detail in it to adequately explain each strategy and activity. To get started, answer these six questions. Donors who send a check can be kept informed via postal mail. And that takes time. No one wants to do it.

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Greater Giving

NOVEMBER 21, 2022

In this guide, we’ll answer four common questions about planned giving, including: 1. Just like cultivating other major donors , outreach and relationship-building strategies grounded in prospect research are essential for your organization to make the most of planned giving. Why Is Planned Giving Important to Nonprofits?

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Neon CRM

MAY 3, 2023

There’s no one-size-fits-all solution for recognizing your supporters; in fact, your organization will be much better off by mixing and matching your donor recognition strategies and including both digital and traditional rewards for all your supporter tiers. That’s where recognition strategies come in. But you need both to make a hat.

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Everyaction

FEBRUARY 5, 2018

Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. You started out in direct mail almost 17 years ago.

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Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the third strategy. . Talk to your team to see what questions people are asking. . This is part three in a six-part series. Read part one and part two. .

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Bloomerang

JUNE 7, 2021

8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips. Take a look at how much money you might otherwise leave on the table, and you’ll see the merit of such a strategy. Then orient callers around the evening’s purpose, review a suggested script you’ve shared in advance, and answer any questions.

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The Fundraising Authority

DECEMBER 4, 2020

In my mind, the optimal time-frame for your year-end fundraising strategy is about 6 weeks – you spend the final two weeks in November laying the groundwork (building on the cultivation work you did all year) and then make your asks during the month of December. Send out an e-mail fundraising letter. What will you do with the money?

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The Fundraising Authority

DECEMBER 10, 2022

Other times, we talk to our donors through newsletters, e-mails and snail mail letters. Rule #4: Ask Open Ended Questions. Finally, I suggest you ask open ended questions so that you can find the real emotional gold in each story. As fundraisers, we need to be carrying on a constant conversation with our donors.

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Greater Giving

APRIL 16, 2021

A multifaceted segmentation strategy separates donors in a variety of ways with the singular purpose of delivering targeted messages specifically related to the message being sent. Psychological segmentation answers the question of why your donors choose to support your organization. Donor Segmentation Strategies.

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Kindful

JULY 8, 2021

Some fundraising strategies cost more than others, just like some donors cost more than others if they have poor retention rates. . Rated by cost-effectiveness based on the cost to raise a dollar, the two most expensive fundraising strategies are direct mail acquisition and special events. How can it be more profitable? .

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Double the Donation

JULY 27, 2022

Not to mention, they also offer a higher response rate than other marketing methods such as direct mail or phone calls. Compared to other types of marketing, email campaigns don’t require any physical materials or the same level of staff time. Therefore, […].

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Bloomerang

DECEMBER 11, 2021

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. So, the number of new donors you acquire will depend on the number of folks to whom you mail. per dollar raised.

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DNL OmniMedia

FEBRUARY 3, 2023

Using your digital strategy along with a few unique twists, you can avoid glazed looks and vacant stares from your audience members. Sit down with your event planning team and ask yourselves this question: why should someone take the time out of their day to attend your event? Create a wider-reaching marketing strategy.

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Association Analytics

DECEMBER 13, 2023

The e-mail addresses, phone numbers and credit card numbers of those members? These decisions should be outlined as part of your overall strategy for data governance. Download The Ultimate Guide to Data Governance for Associations to learn how to build a data governance strategy for your association. 5.

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Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . When incorporated into your nonprofit’s strategies, AI has a number of important benefits. AI also identified 411 gifts that were missed by the traditional mailing list.

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Bloomerang

MARCH 22, 2024

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Develop a direct mail donor acquisition program. Develop a social media engagement strategy. For example, you might hire a direct mail consultant to teach you all the things you must consider and the best ways to approach and implement them.

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Bloomerang

FEBRUARY 2, 2024

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Here are questions you can ask yourself and your team to go through a similar exercise. Do you wait for the mail to arrive? Where does the mail go first? CFRE, our very own Fundraising Coach , also known as Charity Clairity.

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Neon CRM

AUGUST 18, 2023

Create Your Strategy Early Donors start vetting the organizations they’ll support around the month of September. Ask questions like: Have donors responded better to email over direct mail? Do our direct mail pieces get a better response than social media? For example, which email received the most clicks and why?

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The Storytelling Non-profit

JANUARY 4, 2022

When it’s the beginning of a new calendar year or the start of a new fiscal year, the fresh start is a great time to create your non-profit’s annual story strategy. Just like creating a fundraising plan or a communications plan, a story strategy is your opportunity to build a clear roadmap to your goals. Goal Setting & Priorities.

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Bloomerang

MAY 19, 2023

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., We have many long-time donors for whom we only have a mailing address. Our online form for giving collects more, but most gifts still come by mail. CFRE, our very own Fundraising Coach , also known as Charity Clairity. — Call Me Maybe?

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Pamela Grow

AUGUST 2, 2023

Multichannel without question. And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. For direct mail, always think package, not letter. Where do you begin? Review your data with an eye to segmentation.

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Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program. 1) Increased Revenue.

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Nonprofit Tech for Good

OCTOBER 22, 2020

She provides proven fundraising strategies, tactics, and tools including coaching, training, and content for fundraising success. Gone are the days of list acquisitions and swapping of mailing lists. Today, there are much more effective and cost-efficient strategies with higher returns.

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Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? And SO many questions that need answering before you start. And do you really want these 2 groups to be part of your regular mail stream?

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Bloomerang

OCTOBER 14, 2022

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question comes from a nonprofit employee who wants advice on the best fundraising strategy for new nonprofits. . Dear Unsure, Your question is epic, and can’t be answered quickly. Have a question for our Fundraising Coach?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits.

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Bloomerang

AUGUST 7, 2023

And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. You’ll need to put strategies in place to do this; then monitor their engagement. If they made an offline gift, mail a personalized thank you letter within 48 hours.

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Bloomerang

DECEMBER 2, 2022

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question come from a nonprofit employee who want advice on whether suspense or emotion is a better hook in a fundraising appeal: . Ask this critical question: Why might they care about having pickleball courts in your township?

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Bloomerang

JUNE 7, 2024

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question comes from a nonprofit employee who wants advice on whether a gift chart is appropriate to raise funds if not in a capital campaign: Dear Charity Clairity, We have an ambitious individual fundraising goal of $500,000 this year – almost 1.5

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