NonProfit PRO

MARCH 17, 2022

Earlier this week, a copywriter friend of mine asked a great question. Often a strategy calls for including so many offers in one direct mail fundraising appeal, so how can you include a sustainer recruitment effort as well? And I’m sure many of you are struggling with this same predicament.

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Fundraising Giving Mail Question 277

The MatrixFiles

JANUARY 18, 2024

Here’s a high level overview of what these records do: DKIM & SPF records verify whether mail is legitimate. They prove that the domain in your “from” address is, in fact, yours, and that a sender (this could be your own mail server, a bulk email provider, CMS, AMS, LMS, Community platform, etc.)

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Policy Google email Spam 246

Get Fully Funded

JANUARY 9, 2022

There are lots of details to think through and lots of questions to answer. To get started, answer these six questions. But if you know your numbers – what it costs you to provide programs and services – the more comfortable you’ll be answering questions from donors and the better you’ll get at raising what you need.

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Structure Question Fundraising Calendar 122

Bloomerang

MARCH 8, 2024

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question comes from a nonprofit employee who wants advice on whether they can credit a donation in 2023 if the check was dated 2024: Dear Charity Clairity, A donor advised in early December a $20,000 check was mailed to us.

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Calendar Difference Mail Law 93

sgEngage

FEBRUARY 9, 2023

Below are five frequently asked questions related to indirect costs to help organizations identify how to calculate and allocate indirect costs. This is a question that does not have a simple answer because each organization’s indirect cost will be reflective of its mission and structure.

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Rate Question Government Fund 84

Greater Giving

NOVEMBER 21, 2022

In this guide, we’ll answer four common questions about planned giving, including: 1. Create a dedicated page on your website for planned gifts, send out emails and direct mail messages about the program, and include a legacy giving section in your organization’s newsletter. Why Is Planned Giving Important to Nonprofits?

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Question Giving Gift Nonprofit 75

Bloomerang

OCTOBER 4, 2021

Once you’re ready to look at your appeal again, you should evaluate it by asking the five questions below. If you’re sending a piece of direct mail, the response device should stand alone in making a strong case for support. Ask these questions and see what you learn from future appeals. .

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Question Donor Test Student 142

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Mail Test Audience Tools 67

The Fundraising Authority

DECEMBER 10, 2022

Other times, we talk to our donors through newsletters, e-mails and snail mail letters. Rule #4: Ask Open Ended Questions. Finally, I suggest you ask open ended questions so that you can find the real emotional gold in each story. As fundraisers, we need to be carrying on a constant conversation with our donors.

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Story Work Fundraising Storytelling 350

The Fundraising Authority

DECEMBER 10, 2020

For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. March – Housefile mailing. May – E-mail fundraising letter. Prospecting mailing. October – E-mail fundraising letter. December – Housefile mailing.

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Calendar Develop Organization Fundraising 220

Double the Donation

JULY 27, 2022

Not to mention, they also offer a higher response rate than other marketing methods such as direct mail or phone calls. Compared to other types of marketing, email campaigns don’t require any physical materials or the same level of staff time. Therefore, […].

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email Question Method Mail 52

M+R

APRIL 5, 2022

If you haven’t signed up yet, chances are it’s because you still have questions. (Or Let’s start with the easiest question: What exactly is Scout Quest? Scout Quest answers that question, and allows you to separate the wheat from the chaff on your file. Or because you lost the link? It’s right here.) It can be concerning.

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Data Question Org Files 52

Hands on Fundraising

NOVEMBER 7, 2023

Case statements, email appeals, and especially mail fundraising appeals. But over the years, I’ve also noticed I get the same questions. So everybody’s got an opinion about your fundraising appeal… I do lots of copywriting. It’s one of my favorite things to do. How should you respond?

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Challenge Fundraising Mail email 107

Eric Jacobsen Blog

JUNE 9, 2014

Those interruptions come from e-mail alerts, instant messages, cell phones and handheld devices that constantly buzz. The typical employee also checks e-mail dozens and dozens of times a day. As a leader in the workplace, work with your employees to manage e-mails and to lessen daily interruptions. Productivity drops.

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Mail Management Phone Technique 58

The Fundraising Authority

DECEMBER 4, 2020

Answer all of these questions and design a theme for your year-end giving campaign that you will use consistently throughout your 3-6 week year-end fundraising effort. Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!”

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Fundraising Phase Mail Gift 201

Candid

OCTOBER 3, 2023

This summer, we asked a simple question on Facebook: Does a nonprofit need to produce an annual report? While nonprofits are required to file annual tax forms disclosing their financials, we’re not required to publish donor lists, produce and mail expensive print pieces, or churn out all new, original content. First, we tackled format.

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Report PDF Mail Nonprofit 116

Bloomerang

MARCH 22, 2024

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Develop a direct mail donor acquisition program. For example, you might hire a direct mail consultant to teach you all the things you must consider and the best ways to approach and implement them. Develop a monthly giving program.

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Consultant Develop Teach Problem 102

NetWits

SEPTEMBER 18, 2012

e-mail address protection. automated questions the user may not know the answer to. automated questions the user may not know the answer to. There is no right or wrong answer to this question, some CAPTCHA programs are better than others, but none are perfect. To CAPTCHA or not to CAPTCHA, that is the question.

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Question Spam Registration Images 145

Pamela Grow

AUGUST 2, 2023

Multichannel without question. And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. For direct mail, always think package, not letter. Where do you begin? Review your data with an eye to segmentation.

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Free Fundraising Mail Nonprofit 88

Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Nonprofits throughout the world have sent millions upon millions of e-mails, Tweets, bulletins, updates, etc. A lot of nonprofits will now have to update their website, e-mail newsletters, and most costly, their print materials.

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ROI Integration Question Facebook 248

Eric Jacobsen Blog

MARCH 5, 2024

New Year's Resolutions for leaders : Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved (..)

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Mentoring Policy Review Technique 98

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates.

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Course Fundraising Analysis Mail 130

NonProfit Hub

JUNE 20, 2016

Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Start by checking out these general tips from one of our favorite direct mail experts.

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Mail Headline Action Mind 34

Bloomerang

AUGUST 27, 2021

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question comes from a nonprofit employee who wants advice on whether or not you have to ask for donor feedback in person. . I also received articles in the mail. Okay—back to your question. Thanks for this question!

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Personal Mail Advice Survey 117

Hands on Fundraising

JANUARY 25, 2022

Case statements, email appeals, and especially mail appeals. But over the years, I’ve also noticed I get the same questions. Not every opinion should matter. I’m a fundraising copywriter. It’s one of my favorite things to do. Maybe I can help you head a […].

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Mail Fundraising email Question 117

.orgSource

JULY 25, 2023

I would also ask you questions about your company and its industry. The responses to the few questions that I asked were nonsense. In one conversation, Bard told me that we could meet in person or on Zoom to discuss my questions. It is important to know your competitors and what they are doing.

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Team Marketing Build Analysis 221

Bloomerang

DECEMBER 11, 2021

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. So, the number of new donors you acquire will depend on the number of folks to whom you mail. per dollar raised.

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Rate Donor Retention Mail 108

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Join online fundraising communities and ask lots of questions and monitor for great ideas. Research the steps needed to create a direct mail fundraising program (e.g.

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Fundraising Mail Law Donation 351

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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Retention Communication Donor Strategy 95

Bloomerang

FEBRUARY 2, 2024

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Here are questions you can ask yourself and your team to go through a similar exercise. Do you wait for the mail to arrive? Where does the mail go first? CFRE, our very own Fundraising Coach , also known as Charity Clairity.

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Donor Exercise Gift Charity 88

Bloomerang

DECEMBER 9, 2022

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question come from a nonprofit employee who want advice on which year to count gifts that are made on or before December 31, but not received until January: . The donor mails the check via the USPS. Please submit your question here.

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Gift Charity Mail Pledge 82

Association Analytics

DECEMBER 13, 2023

The e-mail addresses, phone numbers and credit card numbers of those members? Be consistent – If every department asks their own questions in their own way with their own check boxes, your data likely won’t be usable. Just ask simple questions that you actually need. Be specific about what data you keep and why.

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Data Tips Associations Government 169

Bloomerang

MAY 19, 2023

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., We have many long-time donors for whom we only have a mailing address. Our online form for giving collects more, but most gifts still come by mail. CFRE, our very own Fundraising Coach , also known as Charity Clairity. — Call Me Maybe?

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Phone Donor Mail Charity 77

Neon CRM

AUGUST 18, 2023

Ask questions like: Have donors responded better to email over direct mail? Do our direct mail pieces get a better response than social media? The answers to these questions don’t necessarily mean you don’t promote your campaign on the weaker channels at all, but that you should put more effort into the ones that work best.

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Campaign Giving Tips Mail 98

Eric Jacobsen Blog

JUNE 10, 2011

Those interruptions come from e-mail alerts, instant messages, cell phones and handheld devices that constantly buzz. The typical employee also checks e-mail 50 times a day. As a leader in the workplace, work with your employees to manage e-mails and to lessen daily interruptions. Check e-mail at designated times during the day.

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Mail Product Phone Technique 49

Allegiance Group

SEPTEMBER 16, 2022

At Allegiance Group, when we talk about fundraising writing, we focus primarily on direct mail and email appeals directed toward individual donors. ” One answer to this critical question is: Evaluate the strength of your appeal copy. Of these three questions, “Why Give Now?” Why give now?

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email Effective Fundraising Language 52

Eric Jacobsen Blog

DECEMBER 13, 2023

Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved and not only the performance (..)

Mentoring 82

Mentoring Policy Technique News 82