Connection Cafe

APRIL 3, 2014

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? If I have to spend more than 15 minutes creating a report or query to see the info I need, I’ve done something terribly wrong. Our database is healthy .

Retention 53

Retention Rate Donor Lesson 53

Roundtree

FEBRUARY 14, 2022

Scratch a personal thank you across the top of every donor receipt that goes into the mail. If your organization’s communication style is sporadic, then don’t be surprised when your donor retention rate is sporadic. When you improve your communications with donors, your retention rate will improve as well. GET IN TOUCH.

Donor 52

Donor Relationship Retention Gift 52

Media Cause

JULY 11, 2023

Whether someone just joined your mailing list or made a donation, your email system sends personalized messages automatically. By analyzing data such as open rates and click-through rates, you can refine your email strategy to better resonate with your audience. Monitor Open Rates. Track Click-Through Rates (CTR).

email 52

email Service Marketing Metrics 52

NetWits

DECEMBER 2, 2010

Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. Using segmentation can drastically improve your response rates, increase the value of your communications for the recipient, help reduce unsubscribes, and prevent list fatigue. Basic Rules of Segmentation.

email 149

email Marketing Mail Metrics 149

Care2

APRIL 18, 2011

It might not be true that a puppy dies every time you buy and email list, but your open rates and email reputation sure will. While you can buy a bucket of email addresses, you can’t buy permission to mail people en masse. A 1% open rate is common for purchased lists. What’s wrong with buying an email list?

email 65

email Time Info Spam 65

Get Fully Funded

MAY 29, 2023

When you receive a gift by check, you should print and mail a personalized letter of appreciation that serves as the receipt. If you use a ‘from’ email such as info@yourorganization or donationreceipt@yourorganization, the email will, from the very first moment the donor lays eyes on it, feel impersonal, like a form letter.

Donation 98

Donation Online Create Gift 98

Get Fully Funded

JUNE 18, 2023

With suicide and addiction rates climbing in the nonprofit sector, it’s more important than ever to recognize when you are doing too much and make changes to alleviate the overwhelm before it takes control. Send someone else to pick up the mail, drop off a deposit at the bank, or pick up toilet paper for the office. Researching.

Fundraising 119

Fundraising Nonprofit Volunteer Life 119

NonProfit Hub

JANUARY 3, 2017

Why do #nonprofits settle for 43% retention rate? Maeve Strathy: Younger donors still opening direct mail. Likely bc they don't get a lot of mail. I think I'm still chewing on all the juicy info @marcapitman hit us with earlier. CauseCamp #DonorLove pic.twitter.com/TfH6ynPM1g. Other industries stay at 70 or 80%.

Causes 31

Causes Tips Nebraska Org 31

NTEN

OCTOBER 11, 2010

When PID is kept in different buckets, it’s harder to manage and create customized communication -- like when mailing addresses and emails are kept in separate systems, due to legacy databases or department requests. . Grab my mailing address and you can send more locally-focused messaging (or junk mail).

Data 55

Data Support Synchronous Mashup 55

Connection Cafe

MARCH 30, 2011

and how to keep passers-by flowing at a good rate so nobody actually monopolized the table’s real estate in a crowded conference setting. And above all else, I learned how to rake in the e-mail addresses so I could follow-up with folks post conference. Follow-Up Once you’ve got the contact info, use it!

Mail 44

Mail Conference Convio PowerPoint 44

NTEN

JUNE 10, 2011

Perhaps you already provide them with relevant content through a website, e-newsletter, e-mails, or social media channels. rating items. Whether your nonprofit organization provides services or advocates for a cause, your stakeholders have common interests. Some are huge. Some are successful, but messy. commenting on any item.

Knowledge 86

Knowledge Share Network Community 86

Connection Cafe

AUGUST 22, 2018

If you have access to it, what are the first-year and multi-year retention rates for these donors? Are they coming online or from events or direct mail? It’s not uncommon for new mid-level donors to get pulled out of the mail stream by major gifts, where they will languish at the bottom of a major gifts officer’s portfolio.

Program 24

Program Donor Fundraising Gift 24

Connection Cafe

JUNE 26, 2018

You should not conduct a donor survey unless you know exactly what information you need to obtain from the survey and what you’ll do with the info once you get it. . Research shows that shorter surveys are more likely to produce higher response rates , so keep the survey as short as possible. Purposeful. By how they give—e.g.,

Survey 29

Survey Donor Effective Audience 29

Care2

JANUARY 15, 2009

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. Gather demographic info if you don’t already have it.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Connection Cafe

SEPTEMBER 14, 2010

Here's some more info from Google about how Priority Inbox works. This is certainly something that could impact your open rates and click-through rates. Speaking of open rates and click-through rates, there's a fascinating new study from Return Path that Sean Donahue from MarketingSherpa breaks down for us.

gMail 31

gMail Hints Rate Info 31

Tech Soup

JUNE 9, 2015

When visitors to your website share credit card info or other sensitive information, they can feel more secure knowing that they're actually sharing it with your organization and no one else. You can continue to subscribe at the discounted rate after your first year by requesting the special renewal package through TechSoup.

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Product Green San Francisco Images 36

Bloomerang

FEBRUARY 3, 2023

Personalization makes a huge difference in rates of response! by running an online quiz that requires players to give you their contact info in exchange for the opportunity to play, to share the results, or be eligible for other benefits). Begin by asking those closest to you (e.g.,

Donor 126

Donor Demonstration Charity Mail 126

Get Fully Funded

AUGUST 21, 2022

If you’re seeing lower email open rates, declining donations, and fewer donors giving, it’s time to take a step back and evaluate where things are off track. Keep your donors in mind and only send them info that they would truly care about reading. Or a group that you only have snail mail addresses for.

Communication 81

Communication Donor Tips Fundraising 81

Get Fully Funded

AUGUST 1, 2022

Use a tool like Constant Contact, Mail Chimp, or something similar to send out your email newsletter. If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Full contact info. The right nonprofit email newsletter format. They just won’t.

Newsletter 124

Newsletter email Create Template 124

Connection Cafe

MAY 31, 2017

If donors have to make an account, and fill out their name, address, credit card info, and a security question just to make a donation, they’re far more likely to abandon the process and never end up donating. How to fix it: Limit the number of required fields on your donation page for a higher donor conversion rate.

Donation 39

Donation Social Media Mobile Laptop 39

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2007

Now, how is this different from, say, using your OutLooks address book and sending off mail merge email? Of course, the more efficient approach would be to get people to add the info themselves directly into a wiki. Then add some type of social rating system. I fired off about 100 requests via the LinkedIn interface.

Linkedin 50

Linkedin Search Research Action 50

EveryAction

OCTOBER 12, 2022

I recommend that nonprofits mail out “no ask” holiday cards, give donors a gift by dropping off holiday plants such as poinsettias or even branded nonprofit organization swag, or even send a holiday greeting video or personalized text message. The holiday season is a time of joy and giving back.

Donation 159

Donation Donor Advocacy Gift 159

Care2

MAY 29, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. Perhaps the optimum combination is an online welcome, followed by a mail solicitation coupled with a phone call.

Social Media 28

Social Media Advocacy Activities Active 28

Whole Whale

MAY 5, 2021

Your organization’s public disclosure of financial and tax documents can help instill confidence in donors, yes, but also grant making foundations, future hires, journalists, charity rating organizations, and the general public more broadly. Charity Ratings.

Public 90

Public Practice Build Donor 90

Care2

MAY 31, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. Perhaps the optimum combination is an online welcome, followed by a mail solicitation coupled with a phone call.

Social Media 28

Social Media Advocacy Activities Active 28

Neon CRM

MAY 31, 2023

Effective donor management aims to build strong, long-lasting relationships with donors, increase retention rates, and ultimately, secure ongoing financial support for an organization’s mission and programs. Direct Mail Then, of course, there’s the trusty old standby: Direct mail. That’s right! There’s no one right answer.

Donor 52

Donor Management Guide Retention 52

Connection Cafe

DECEMBER 1, 2009

There is a bunch of data, but here are a few things that jumped out at me: The influence of the website on gift giving regardless of how the final gift is given – 44% of the consumers said the website was most influential in their decision to give – last year only 27% rated the website as the most influential.

Research 31

Research Online Giving Influence 31

Allegiance Group

DECEMBER 22, 2022

One of the more pleasing updates to donation form UX in the last years is the proliferation of address lookup type-ahead functionality when inputting a mailing address. Studies have shown that simplifying donation forms increases conversion rates. If you don’t have a plan for that info, don’t include the field.

Donation 52

Donation Create Gift Test 52

Amy Sample Ward

JUNE 22, 2011

Multichannel approach: direct mail still works, with a life of about 4-6 weeks. Smaller requests with appropriate frequency – Millennials said they want to hear from organizations, but not get asks all of the time (want info on programs and services monthly). Email is core, but only has a life of about 6 hours.

Research 224

Research Donor Gift Leadership 224

Connection Cafe

JULY 17, 2018

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Do You Know Your Donor Retention Rate?

Retention 34

Retention Donor Rate Gift 34

Get Fully Funded

MARCH 8, 2012

Even if you didn’t attend the webinar, you will likely glean some great info from my answers. . How do you track renewal rates? You need to look at renewal rates each year so that you can keep your finger on the pulse of your donor base. Simply multiply the number of hours by the staff person’s hourly rate.

Question 56

Question Mail Rate Donor 56

Bloomerang

MAY 7, 2021

You don’t have to be the one putting mailing labels on those kinds of things. Just be willing to explain that, but that relentless contact info capture at events is essential. You know, the days of putting, something you clip out in the local newspaper and mail in. Now we’re ready to rate them. Even better.

Causes 116

Causes Chad Support Donor 116

NetWits

DECEMBER 10, 2010

Imagine then, if by optimizing your landing page you could increase the conversion rate to 5%. No matter where a person is coming from – email, web search, direct mail piece – the conversion, or getting them to take the action you desire, is key. That would give you a total of 36.25 people who gave and a total of $1,812.5

Action 214

Action Online Giving Profit 214

ASU Lodestar Center

AUGUST 24, 2011

Use Your E-mail Signature. A fast and super easy way to market your organization's mission and upcoming events/programs is to make the most of your e-mail signature. Start by looking at your website usage analytics (more info on this below). Always know the response rate to both direct mail and e-mail and keep track of it.

Communication 93

Communication Effective Impact Benchmark 93

Get Fully Funded

MARCH 8, 2012

Even if you didn’t attend the webinar, you will likely glean some great info from my answers. . How do you track renewal rates? You need to look at renewal rates each year so that you can keep your finger on the pulse of your donor base. Simply multiply the number of hours by the staff person’s hourly rate.

Question 40

Question Mail Rate Donor 40

Neon CRM

JULY 28, 2023

While the present day is more evenly split between digital giving (online, email, text) and more traditional methods (direct mail, in-person), the trend lines are clear. With features like smart donation forms and automated follow-ups, Fundraise Up aims to increase donor conversion rates and streamline fundraising processes for nonprofits.

Platform 52

Platform Online Fundraising Paypal 52

Care2

SEPTEMBER 10, 2007

Has research been done to measure conversion rates, and, if so, what has it concluded? Thats why we typically provide a registration module and track this info for our clients. Sometimes, its worth contacting a local university or technical college to see if your video would fit as a student project. The future is live.

Video 28

Video Interview Social Media Online 28