Benchmark Info Mail Rate 
NetWits
NOVEMBER 29, 2011
While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *.
Pamela Grow
JUNE 28, 2023
When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Steer clear of info@ABC.org.
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Connection Cafe
JUNE 26, 2018
You should not conduct a donor survey unless you know exactly what information you need to obtain from the survey and what you’ll do with the info once you get it. . Research shows that shorter surveys are more likely to produce higher response rates , so keep the survey as short as possible. Purposeful. By how they give—e.g.,
Care2
JANUARY 15, 2009
57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)
Get Fully Funded
AUGUST 1, 2022
Use a tool like Constant Contact, Mail Chimp, or something similar to send out your email newsletter. If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Full contact info. The right nonprofit email newsletter format. They just won’t.
Care2
MAY 29, 2007
57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) What is the answer?
Neon CRM
MAY 31, 2023
Effective donor management aims to build strong, long-lasting relationships with donors, increase retention rates, and ultimately, secure ongoing financial support for an organization’s mission and programs. Direct Mail Then, of course, there’s the trusty old standby: Direct mail. That’s right!
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