How to Engage Everyday Instagram Influencers and Reach Millennial Donors

Connection Cafe

In order to do this, however, you’ll need to play the influencer game—connecting with everyday influencers. The water’s fine and solid influencer engagement can be very rewarding. But who are these Instagram influencers? Let Instagram suggest influencer accounts to follow.

[Guide for Nonprofits]: How to Engage Social Media Influencers to Extend Your Reach and Drive Action

Connection Cafe

Social media influencers aren’t elusive. The key to engaging social media influencers at scale (especially if they are already on your email list) is to treat them as a distinct segment. This Quick Guide Includes: Why your campaigns need influencer marketing. Everyday Influencer.

Measuring Nonprofit Performance at Scale

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: I am honored to be a member of Leap Ambassadors Community , a private community of nonprofit thought leaders and practitioners. GuideStar Platinum: Measuring Nonprofit Performance at Scale by Jacob Harold. But we in the nonprofit sector must try.

Measuring World Hunger Day

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: My take away from this guest post is the advice that my co-author, KD Paine, has been saying for years. ”Don’t measure the world, if you don’t have the time and resources to do so.” Measuring World Hunger Day – a guest post by Geoff Livingston.

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How Can My Nonprofit Get Started with Measurable Advocacy?

Connection Cafe

How can advocacy make a measurable difference for your organization? Additionally, there is often a demand on advocacy’s return on investment (ROI) by nonprofit boards, donors, and CEOs. Forces for Good: The Six Practices of High-Impact Nonprofits.

Measure the Impact, Not the Influence

Beth's Blog: How Nonprofits Can Use Social Media

Someone asked Tara a question about measuring Whuffie or influence. Her response: This is one of the biggest reasons I don’t like to measure Whuffie. The measure needs to be in the impact. If we concentrate on our influence, we forget the end goal.

Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth's Blog: How Nonprofits Can Use Social Media

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018.

What’s the Best Way to Measure Influence? DIY Not?Klout! - Online Fundraising, Advocacy, and Social Media -

AFP Blog

What’s the Best Way to Measure Influence? Online Fundraising, Advocacy, and Social Media - : As nonprofit senior leadership starts taking social media more seriously to engage supporters, they are also starting to ponder their own organization’s influence. DIY NotKlout!

How Standardize Your Nonprofit’s Social Media Measurement: Use This Grid

Beth's Blog: How Nonprofits Can Use Social Media

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). We’ve come a long way since the early days of social media in terms of measurement practice.

5 Nonprofit Resolutions for 2018

Connection Cafe

Embrace outcomes measurement. This will make it even more important for your organization to be able to showcase measurable impact and goals to stand out from the crowd. It’s no secret that 2017 was a tempestuous year.

Econ 201: Macro Influences Impacting Micro Fundraising

Connection Cafe

The Index serves as a good proxy for measuring the growth and decline of personal wealth, and can thereby be a key indicator for how much financial support wealthy donors are able to give to charities. Both of these factors may go a long way towards explaining the donor declines the entire nonprofit industry has experienced in recent years. Nonprofit Fundraising charitable giving donorCentrics fundraising Giving USA macroeconomics target analytics

Measuring the Return on Relationships

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: A few weeks ago, I suggested that nonprofits stop using the phrase “ROI&# or questions like “What’s the Return?&# Measuring the Return on Relationships by Claire Diaz Ortiz (nee Williams). Measuring the ROI of a fundraising campaign is equally simple.

Webinar Notes: Social Media Measurement Standards: Progress and Roadmap

Beth's Blog: How Nonprofits Can Use Social Media

I’m on a mission this year, with the publication of the book, to continue to evangelize about nonprofits should all become data nerds and embrace the joy of measurement. Five Steps You Can Take Now to Apply the New Measurement Standards In Your Organization.

The 2019 Best Nonprofit Conferences Calendar

The Science Behind Engaging your Supporters

If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! Nonprofit Management. Nonprofit Technology, and more!

How Social Media Influencers Can Help Your Nonprofit

NonProfit Hub

Welcome to the world of social media influencers. As nonprofits, we might not use celebrities, but we can sure use members of our community to make just as big of a splash, if not bigger. We have seen how even animals can become influencers.

Finally, A Clear Shift in Attitudes About Measuring Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time.

What’s in your social media measurement tool box and why?

Beth's Blog: How Nonprofits Can Use Social Media

Rob Stuart, who passed away recently and who was instrumental in the creation of the nonprofit technology movement always had a favorite question, “What tools are in your tool box?” Social media measurement tools give you data. Measurement

How ACLU NJ Defines Social Media Success: The First Important Measurement Step

Beth's Blog: How Nonprofits Can Use Social Media

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. Influence —> take action.

Treat Your Social Media Measurement Like A 6th Grader’s Science Fair Project!

Beth's Blog: How Nonprofits Can Use Social Media

As colleague Bob Filbin, DoSomething’s Data Scientist, pointed out in his presentation earlier this week , we can apply a/b testing to social media measurement. ” How much does a photo in an email influence click-thru and gift giving behavior?By Experimentation Measuremen

It's About Impact NOT Influence


As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials&# that they think are going to produce magical results. “Is it even possible to measure online influence, divorced from offline influence,&# asks Tom Webster over at BrandSavant [link]. Volunteers - Is your nonprofit generating volunteers?

Nonprofits - Power and Influence in our lives

Connection Cafe

We are excited to be sponsoring The NonProfit Times Power & Influence Top 50 Gala in September. Nonprofits played a key role in our fun and enjoyment (only one asked from my email address to try to build a relationship - but that is another post for another day.) Following on my last post about how Eunice Kennedy Shriver influenced my life and career, I started to think about the power and influence nonprofit organizations have in our lives.

Measuring Impact: Feature Article from the Latest Issue of NTEN:Change

Amy Sample Ward

By Julie Macalik, with Greenlights for Nonprofit Success. The first step in starting to measure your impact is to identify the major outcomes that you want to examine. Databases - Nonprofits can use these tools to track data in real time and report on results.

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Web Metrics: How Do You Measure Up?


To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Tags: Influence Performance Measurement Tips & Trends So you're tracking your web analytics, and your metrics are going up in all categories.

Leveraging Twitter Influencers to Drive Social Good – a Success Story from Free The Kids

Connection Cafe

I’ve decided that one of the next areas I want to put some concerted focus around is the topic of “influencing your influencers,” an area that’s really caught my eye for the past year. There are influencers and evangelists among all social media networks.

How Networked Nonprofits Use Facebook

Beth's Blog: How Nonprofits Can Use Social Media

How Networked Nonprofits Use Facebook. Last year, Alan invited me to keynote the New Media Consortium ’s virtual conference to talk about the future of social and nonprofits. And, of course, to revisit my Cute Dog Theory and see how it applies to Networked Nonprofits.

Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. Measurement Challenges. I believe this is because it is so difficult to measure behavior change. Photo by M.

The Real Housewives of Social Media: Measurement Tips

Beth's Blog: How Nonprofits Can Use Social Media

Social Media Measurement Tips View more presentations from Beth Kanter. I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques. 3) Funnel: Measure the whole funnel!

Measuring the Impact of Your Social Media Program


As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. So what should the ROI for advocacy groups’ social media programs be and how can we measure them? Measuring Social Media Reach.

The Nonprofit Fundraising Strategic Plan Guide


The Nonprofit Fundraising Strategic Plan Guide explores the fundraising planning process and breaks down each of the necessary elements that will allow you and your team to elevate your next campaign. The Best Nonprofit Digital Campaigns Collection (EveryAction).

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A Few Good Tools for Measuring and Monitoring Social Media


You want to monitor your efforts and measure your results. Measuring them means counting, calculating and quantifying those activities into useful metrics that will inform your actions. It all depends on what you want to track and measure. Twitter is similar—engagement is a more accurate measure of your influence than follower count. Measure engagement against the time you spend on the site to get a sense of the channel’s value. PublishDate: August 2011.

Nonprofits Value a Facebook Like at $214.81


I just returned from the Nonprofit Technology Conference (#12NTC) hosted by NTEN in San Francisco, CA. While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. What this Means for Your Nonprofit.

9 Ways Nonprofits Can Excel Using Social Media

Beth's Blog: How Nonprofits Can Use Social Media

One of the reasons I made a commitment to blogging about professional topics regularly was because I was inspired by Marnie’s nonprofit technology blog, ext. David was interested in learning more about what American nonprofits were doing with social media, he asked me for some advice.

Experts Weigh-In on Nonprofit Website Design Best Practices

Connection Cafe

As an educational consultant, I offer nonprofits instruction on best practices around their technology. I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have.

7 Tips for Measuring the Success of Your Blog

Beth's Blog: How Nonprofits Can Use Social Media

Here are seven tips to help you start measuring social media efforts. You should understand how this model works , but don’t get distracted by trying to find flaws in how engagement measures are constructed. Remember bookmarked items can also positively influence your blog traffic.

[PODCAST] Broaden Your Message With Influencer-Driven Campaigns | Ft. Jeanette Russell

NonProfit Hub

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers.

Our EveryAction Hero: Rock the Vote

The Science Behind Engaging your Supporters

This is where all the content we create, our work with influencers, and the distribution of civic education pieces comes in. The online voter registration platform is freely available and a lot of partners in the nonprofit space use it for civic engagement.

Tools for Measuring Your Social Media Efforts


Social media can be useful for any nonprofit, but posting blindly without monitoring results can be a waste of time. But what are the best ways to measure your efforts? The process of measuring your efforts on the big three of social media—Facebook, Twitter and blogs—is constantly evolving. Measuring is meaningless unless you act on what you learn. For a better sense of the value you’re getting from Twitter, measure engagement against the time you spend on the site.

Using Nonprofit Data to Find Your Next Major Donor

Connection Cafe

These insights can be surfaced and used to help your nonprofit make better decisions. The key is moving from simply collecting data to actually leveraging your nonprofit’s data in the right ways. But how do nonprofits make meaning out of all their data?

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10 Ways to Make Your Nonprofit’s Fundraising More Social

Nonprofit Tech for Good

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels.

Measuring Impact: Feature Article from the Latest Issue of NTEN:Change


By Julie Macalik, with Greenlights for Nonprofit Success. The first step in starting to measure your impact is to identify the major outcomes that you want to examine. Databases - Nonprofits can use these tools to track data in real time and report on results.

Why Nonprofits Need to Broaden Their Funding Horizons

Connection Cafe

This piece originally appeared in The Right Mix: How Diverse Income Models Influence Giving by the Blackbaud Institute for Philanthropic Impact. This is a dangerous mischaracterization of the role that fundraising plays in supporting and sustaining the work of the nonprofit sector. .

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4 Step by Step Engagement Strategies for Nonprofit Websites

Connection Cafe

When it comes to nonprofit marketing , I cringe every time I hear the words “engage”, “engaging” or “engagement.” So, here I am contributing my own thoughts into the blogosphere on how to “build more engagement” on your nonprofit website. To attract and hold by influence or power.

nfp 2.0 » Engagement is (not) made to measure

Rebooting Charity

whitewater widgets yak shack January 29th, 2007 Engagement is (not) made to measure Measuring ‘engagement’ is like eating an elephant: it’s a big job and you’re not sure where to start. So, why all the talk about social media measurement? Influence?