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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? How can we track marketing initiatives using UTMs?

Donor 285
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

During a year-end campaign, it’s essential to track and analyze data from these multiple channels. By dividing donors into groups based on characteristics like giving history, engagement level, demographics, and interests, nonprofits can tailor their messaging and approach to each segment’s preferences and motivations.

Practice 240
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Build a Marketing Dream Team—Welcome AI

.orgSource

Keyword research—Find relevant keywords and track their performance over time. Your website is a great source of information about your company, including its products or services, its mission and vision, and its history. Measure Results “Marketers are always looking to measure their skills. Reading and note taking??)

Team 221
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Why Nonprofits Should Pay Attention to Web3 and the Metaverse

Nonprofit Tech for Good

Far too many times in history we see nonprofits struggling to keep up with the latest technologies due to limited resources and limited funds – but not with Web3! Accepting cryptocurrencies or using sophisticated security measures for your donor database means the organization is on its way to using Web3.

Attention 334
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The sgENGAGE Podcast Episode 156: Getting Started with Outcomes Measurement for Foundations

Connection Cafe

Many foundations would like to have a more defined measurement process around their grantmaking but aren’t sure where to start. Bivens Foundation about starting with the mission statement, talking to your board, and tracking data. Looking at the written donor intent and foundation’s history of giving. How to track data.

Measure 31
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Which Customer Relationship Management (CRM) Software is Best for Your Nonprofit?

Nonprofit Tech for Good

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give.

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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

The Human Rights Campaign (HRC) declared a national state of emergency for LGBTQ+ people on June 6, 2023, the first state of emergency ever declared in its history spanning four decades. Later, that information can be used to target the most active and educated supporters and get them involved.

Advocacy 199