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Best to Test: Tools for Gauging your WordPress Site’s Speed and Performance

Byte Technology

Indeed, responsive sites that provide stellar visits—especially in the e-commerce industry—are proven to have better engagement, more conversion rates and, very importantly, better search engine rankings. Leave it to Google to come up with the industry-leading site testing app. Here are five worth investigating.

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How To Use The Flexible Method During A Business Crisis

Eric Jacobsen Blog

Burstall covers sixteen tried and tested methods to futureproof businesses. The first place to turn when widening your circle externally is your sector or industry network. Is there something your industry or the government can do to help? How are your peers responding? Are they facing similar problems?

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A Step-by-Step Approach to Personalization

Forum One

Whether you’re a membership-based organization that relies on annual fees or a nonprofit that relies on online giving, personalizing your digital marketing based on audience interests, location, giving history, etc., This allows you to successfully test and evaluate your personalization strategies and tactics.

Personal 101
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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

They’re an industry-standard way to categorise traffic from all your different marketing initiatives. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Test with a couple of links to see how it all works. Last but not least: test and learn from it.

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4 Top Healthcare Technology Trends to Watch in 2023

DNL OmniMedia

Data analytics and technology are revolutionizing the healthcare industry. As technology develops, many industry leaders hope it will continue to improve efficiency, reduce costs, and offer better patient outcomes. Cloud integration is not limited to direct care providers.

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Online Fundraising Tips for Nonprofits

Saleforce Nonprofit

Hopefully by now, all fundraising practitioners and development leaders at impact organizations large and small have begun testing and seeing success. Our 2021 Nonprofit Industry Trends Report revealed that within three years, the majority of nonprofits surveyed expect to do 100% of their fundraising online. Engage More Diverse Donors.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.

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