NonProfit Hub

FEBRUARY 11, 2021

Tell stories of the impact of their gift. Then share stories illustrating the impact their gift is creating. Share impact stories and ensure the donate button is easy to find. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Don’t forget your website. Happily Married!

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Donor Gift Newsletter Headline 62

EveryAction

SEPTEMBER 20, 2016

It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Experiment with different tacts when writing headlines + preview language to determine what draws your social audience to click. Ready to start posting?

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Metrics Social Media Measure Media 100

Classy

MAY 25, 2021

Clearly state what you’re asking of them by simplifying your language and sticking to just one specific call to action. . Use language that emphasizes the ease of your donation process, like “you’re just one click away,” or “our toolkit will provide you with everything you need to know.” Be Clear With Your Call to Action.

Donation 67

Donation Tips Rate Mobile 67

Allegiance Group

MAY 16, 2023

By understanding and implementing these strategies, you can make a meaningful impact on your nonprofit’s digital footprint while maximizing your available resources. By concentrating your efforts on well-designed, goal-oriented pages, you can drive conversions and make a significant impact on your organization’s mission.

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Websites Alternative Nonprofit Conversation 52

Connection Cafe

JANUARY 30, 2017

Their Impact was Clear. The ACLU used clear, simple language to call to action, providing an easy solution to individuals wondering how they could contribute. And we’re seeing just how impactful high-net- worked individuals have been to the spreading of ACLU’s message. The Call to Action Was Clear.

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Headline Lesson Time Influence 20

Tech Soup

JANUARY 19, 2017

Review your thank-you emails quarterly to make sure the language is personal and fresh, and never miss the opportunity to suggest another follow-up action. Write less lengthy copy and better headlines. Improve donation pages with stronger headlines, photos, and calls to action. It's time to write less and show more.

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Digital Marketing Game Headline 36

Get Fully Funded

DECEMBER 4, 2022

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Emphasize what you will do with the gift and how it will impact the community. Draft your pitch as an email with the subject as the headline you would like to see. That adds a bit of intrigue!

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Story News Press Local 122

Connection Cafe

NOVEMBER 6, 2018

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. Potential Pitfall: You have a record-breaking day of giving, but it negatively impacts your other campaigns and leaves you behind pace. Adjust your goals as needed. Want even more tips?

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Giving Gift Demographics Donor 22

Museum 2.0

FEBRUARY 18, 2015

Even as the reporters acknowledge that museums are trying to better understand and serve their visitors, there''s a hint of menace in headlines like " The Art is Watching You. " It seems that the ethical objections were loudest when the intent of the experiment was to impact someone''s mood or experience. We''re trying to personalize.

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Museum Experiment People Data 20

Nonprofit Tech for Good

NOVEMBER 7, 2020

Read on to learn how the World Food Program USA, Partners in Health, and The Mission Continues have customized one story for different platforms so they can reach more people with their impactful work. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes.

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Channel Sierra Leone Story Digital 247

M+R

JUNE 7, 2023

To back up: Many communications professionals have long viewed the traditional mainstream outlets (such as The Washington Post, New York Times , and the main broadcast news networks) as the gold standard, regardless of who their work impacts or who their audiences are. What is our ideal headline?

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Guide Media Language Storytelling 73

Classy

AUGUST 23, 2021

Launch a compelling crowdfunding campaign to take advantage of National Food Bank Day this September and raise more to impact more lives. . It typically consists of a graphic and impactful text that sits at the top of the page. Step 1: Upload a custom image to use as your headline. . Tap Into the Power of Storytelling.

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National Raise Headline Campaign 71

sgEngage

AUGUST 23, 2023

Capture attention with your headlines. Then, use the description to highlight your nonprofit’s story and the impact of supporting your work. Luckily, Google offers a feature that will cycle through headlines and descriptions. To encourage clicks to your site, focus on perfecting your ads with: Strong copy. A single CTA.

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Grant Google Guide Management 69

Nonprofits Source

NOVEMBER 3, 2017

Think of SEO as the language used by search engines to communicate with your website. Having a solid understanding of the basics covered in this guide can make a dramatic impact on the search visibility of your website. Interestingly, data collected from Moz suggests that organic click-through rates do impact SEO rankings.

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Beginner Digital Marketing Guide 91

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Picture this: A prospective supporter arrives on your nonprofit’s website hoping to learn more about your cause.

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Strategy Nonprofit Guidelines Websites 59

Bloomerang

FEBRUARY 1, 2022

And my mission is really to educate and empower nonprofit leaders and their teams with the knowledge and tools to scale their revenue and amplify their impact. And the headline was that this $471 billion was a new record for charitable giving in the United States. What will the impact be? What’s the need?

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Leadership Fundraising Gift Slides 61

Tech Soup

JUNE 20, 2016

Start with a Strong Headline. The single most effective way to improve a donation page is with a clear and compelling page headline. Your donors have seen (and filled out) lots of donation pages, so the headline has to really stand out, since it's the first thing they'll see aside from the photo.

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Donation Money Headline Raise 36

NonProfit Hub

AUGUST 12, 2021

By creating a slightly different donation page for this paid ad, they can better target their messaging (and test out different versions) without impacting their website’s general donation page and magazine subscription offer. She’s half of Pixel Lighthouse, a digital agency that helps nonprofits make a bigger impact online.

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Donation Question Effective Test 92

NonProfit Hub

JANUARY 18, 2019

Without them, copy or headlines can become boring and predictable. It changes donating to investing, which is associated with having a return—in this case, a positive impact on a social cause or helping others. Buffer even found that “introducing” to be one of the most influential words in the English language.

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Conversation Headline Nonprofit Children 67

Neon CRM

JUNE 6, 2023

That blog post—instead of just being about the law—could show how it will impact your shelter’s beneficiaries. You can use it and link to it in a number of different ways to expand your impact. You’ll notice that the language of Ruby’s summary has been tweaked slightly. See what they’re doing now.

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Content Ideas Summary Metrics 52

NonProfit Hub

AUGUST 12, 2021

By creating a slightly different donation page for this paid ad, they can better target their messaging (and test out different versions) without impacting their website’s general donation page and magazine subscription offer. She’s half of Pixel Lighthouse, a digital agency that helps nonprofits make a bigger impact online.

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Donation Question Effective Test 41

Bloomerang

SEPTEMBER 6, 2021

I work mainly with nonprofits and social enterprises that want to have a bigger impact, that wants to increase their audiences, and that want to interact with diverse communities. So people that speak multiple languages or that live in different countries that have different ways of communicating and of seeing the world.

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Community Video Broadcast Phone 65

NTEN

APRIL 16, 2009

What's the best language to ask for donations? Often changes that seem very basic -- like the text in a headline or the color of a button -- can make a large impact on user behavior, and can be tested with relative ease. Deceptively simple questions like these may come up: How many steps should we have in our donation form?

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Test Headline Case Study Results 36

Nonprofits Source

OCTOBER 11, 2017

A like here, a comment there, and a link back to your site can, with time, have a huge impact on search rankings. Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. Introduction. Use Emotion As A Call To Action.

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Process Content Digital Marketing 98

DNL OmniMedia

OCTOBER 22, 2020

By ticking a simple checkbox, a donor can sign up to have their gift repeat every month, skyrocketing their impact! On every page of their site, you’ll quickly see just how much of an impact this organization has! Key Takeaway: Your nonprofit’s website should actively highlight your work’s impact. Meet the Residents page.

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Websites Organization Nonprofit Site 52

Nonprofits Source

AUGUST 31, 2022

While website developers tend to focus on building and maintaining the core technical elements on the “back end” of websites, web designers focus on more “front-end” features that impact user experience. For example, if you run an animal rescue, you could include a tool that calculates how many dogs a potential donor’s gift would impact.

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Design Web Images Nonprofit 52