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Launching a successful nonprofit communications campaign

Candid

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. This is where a communications campaign can come in handy.

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Crafting the Perfect Gala Invitation

Greater Giving

Essential Details for every gala invitation Headline: Captivate with a catchy title that reflects your event’s theme and purpose. Consider your audience and budget for the best delivery method. Weekdays often work if your audience tends to be younger or has flexible schedules. Let’s dive in! Digital or Physical?

professionals

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5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

The Science Behind Engaging your Supporters

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. Email subscriber ask language. For nonprofits, an effective call to action is paramount.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

It's not enough to measure "likes" for every post and assume the ones with more had the most impact. If your goal is to engage + build relationships with your audience (hopefully it is!), Experiment with different tacts when writing headlines + preview language to determine what draws your social audience to click.

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Does My Nonprofit Need a New Website?

Allegiance Group

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. A microsite is a small, focused website that serves a specific purpose or caters to a particular audience.

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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Let’s take a look at the impact of what we call the “Generosity Experience”—the overall trust that a supporter has when interacting with a nonprofit’s marketing, revenue, or impact activities.

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6 Key Tips to Optimize Your Nonprofit Donation Page

Classy

Clearly state what you’re asking of them by simplifying your language and sticking to just one specific call to action. . Use language that emphasizes the ease of your donation process, like “you’re just one click away,” or “our toolkit will provide you with everything you need to know.” Be Clear With Your Call to Action.