EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Ready to start posting?

Metrics 100

Metrics Social Media Measure Media 100

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Let’s take a look at the impact of what we call the “Generosity Experience”—the overall trust that a supporter has when interacting with a nonprofit’s marketing, revenue, or impact activities.

Lesson 52

Lesson North America New York Kentucky 52

Get Fully Funded

DECEMBER 4, 2022

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Emphasize what you will do with the gift and how it will impact the community. Draft your pitch as an email with the subject as the headline you would like to see. That adds a bit of intrigue!

Story 122

Story News Press Local 122

NonProfit Hub

AUGUST 12, 2021

Instead, create different versions for different user journeys, like The Nature Conservancy has done. By creating a slightly different donation page for this paid ad, they can better target their messaging (and test out different versions) without impacting their website’s general donation page and magazine subscription offer.

Donation 92

Donation Question Effective Test 92

NonProfit Hub

AUGUST 12, 2021

Instead, create different versions for different user journeys, like The Nature Conservancy has done. By creating a slightly different donation page for this paid ad, they can better target their messaging (and test out different versions) without impacting their website’s general donation page and magazine subscription offer.

Donation 41

Donation Question Effective Test 41