article thumbnail

Direct mail built the conservative movement. Can influencers beat it?

M+R

Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. In an influencer campaign, a teacher looking for lesson planning tips might decide she does need a union after all. Can influencers beat it?

article thumbnail

To Get Close to Members, Follow MarTech Trends

.orgSource

But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. Exert Influence Influencers aren’t just for Instagram anymore.

Trend 221
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Thought leadership helps bring your audience on a journey of shared understanding and insights, in order to drive toward impactful solutions. Influencers are not necessarily thought leaders. Industry events—Monitor the headline speakers and their audiences. Impact—Do their ideas and insights make a difference?

YouTube 221
article thumbnail

Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Highlight authentic stories: Share real-life examples of the impact your nonprofit has made. 4) Page Titles and Meta Descriptions Compelling page titles and meta descriptions with relevant keywords directly influence how search engines present your pages to searchers. This, in turn, impacts click-through rate (CTR).

Action 259
article thumbnail

Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. The Impact of Tech Giants on Nonprofit Fundraising Tech giants such as Apple, Meta (Facebook), and Google play a pivotal role in shaping data privacy norms.

Support 103
article thumbnail

Putting Our Humanity Back at the Center of Engagement

sgEngage

A connected throughline of our shared humanity With that in mind, as I reflect on the influences, changes, and overall trends we have seen in employee engagement, philanthropy, and CSR in 2023, and those that are to come in 2024, I cannot help but be struck by the notion that it is not about specific trends or actions.

article thumbnail

5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. Bushfire Help connects people and organizations to help minimize the impact of fires in Australia. Knowing who visits your site might not seem like a design technique at first glance.

Technique 325