The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

If you’re ready to start improving your digital program through testing, here are five places to get started. There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form.

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Test Digital Headline Language 84

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

” Another place to look for clues is any formal audience research that your organization done. Craft good headlines. Here’s an excellent cheat sheet that can help you write more engaging headlines. Here’s more tactical tips from Upworthy: Find or create great content. The common tip? Be visual. “If

Social Media 101

Social Media Headline Media Social 101

EveryAction

SEPTEMBER 20, 2016

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. Experiment with different tacts when writing headlines + preview language to determine what draws your social audience to click. Measuring beyond "likes".

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Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

For example, my one colleague replaced her profile photo with a black and white image that states “Away.” Is Facebook the BEST place for video? Is it the BEST place for photos? Is it the BEST place for messaging? ” Another announced that they were taking a few months off from Facebook. Probably not.

Facebook 76

Facebook Digital Strategy Social Media 76

Bloomerang

OCTOBER 4, 2021

I stick by them as a place to begin. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. There are no images to tell a story explaining why they’re sending this appeal. If they had said “We need to put safety measures in place right away before students return!”

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Question Donor Test Student 142

Nonprofit Tech for Good

OCTOBER 31, 2011

Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response. The home page of today should have large, powerful images and minimal text. Images should be consistent in size and resolution and should be placed in the same location on every page.

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Design Websites Practice Widget 257

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Social proof is particularly powerful when famous people are setting the example.

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Charity Lesson Marketing Digital 128

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. For example, at the heart of Alaska Airlines is a sense of stewardship for the people and places it serves. This post was originally published on 7/28/2019 and updated on 8/5/2022.

Companies 106

Companies Alaska Malta Philanthropy 106

Get Fully Funded

MARCH 14, 2022

Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. and it is communicated through your logo, typography, colors, photo style, and tone or voice.

Profit 124

Profit Websites Build Work 124

See3

OCTOBER 3, 2014

Use your computer’s screenshot feature to capture an image from your video that is emotionally compelling, and upload it in your video settings. Upworthy headlines are a good source of inspiration.) Be entertaining, and remember that the description area is not the place to hit messaging points. Choose a good thumbnail.

YouTube 40

YouTube Free Headline Search 40

Tech Soup

APRIL 14, 2015

Tip 4: Put Keywords in the Right Places. Load keywords in all the important places — page titles, meta descriptions, and headlines. You also need a headline that is similar to the page title. Make sure you properly format headlines with an "H1" (headline one) tag. spanhidden.

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Search Websites Tips Headline 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

The art of writing good teaser headlines is critical to getting more interaction. Engaging photos, especially of local places and animals work well. My colleague, Jon Dunn, who works for Best Friends, let me know that they had created a set of cover images and were tracking whether cats or dogs were more popular.

Facebook 112

Facebook Change Profile Impact 112

NonProfit Hub

NOVEMBER 1, 2016

To increase the potential for success, it is important that the thought sequence of that conversation take place in the proper order. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. Can I have your business card? I’m going to call you later!”.

Conversation 28

Conversation Create Donation Headline 28

Nonprofits Source

NOVEMBER 3, 2017

One of the first things you learn in principals of marketing is the marketing mix, or the four Ps of marketing: Product , Price , Promotion , and Place. For example, Place use to be limited to a physical storefront and the value of its location measured in foot traffic. Image Alt Tag. Add your keyword to an image alt tag.

Beginner 91

Beginner Digital Marketing Guide 91

Connection Cafe

DECEMBER 1, 2017

When visitors reach your landing page there are certain things they must see in order to be prompted to give you their email address: The headline on your landing page should match the ad or post it’s linked to, otherwise people will be confused as to why they’ve reached that page in the first place. Keep them short.

email 29

email Build Guide Social Media 29

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. and see if any of these areas is a place for a change. Mail and phone options can be placed elsewhere. Take a look at your website (go ahead, right now!)

Donation 53

Donation Donor Online Blackbaud 53

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Your website isn't the only place people can engage with you. Pin something you pinned or an image from your site.

Build 36

Build Online Donor Newsletter 36

NonProfit Hub

JANUARY 9, 2015

Don’t get me wrong, it’s important for your organization to pay attention to some trends—hell, we even published two of those headlines above (not the puppy one). Once you have the fundamentals in place, then you can tackle the big, bad nonprofit trends of 2015. But you probably haven’t heard that yet. Have a Plan.

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Trend Benefit NPO Nonprofit 28

Care2

AUGUST 22, 2013

test different images, ad copy, and targeting. topic, draft headline, and bulleted ideas to expand on. Test 3-4 new Facebook Ads: Test different ad types (promoted post, sponsored story, etc.), Test different approaches to incentivize sign up to your email list and key calls-to-action and see what generates the most responses.

Online 71

Online Tips Calendar Test 71

Michael Stein's Non-profit Technology Blog

JUNE 15, 2007

And by no means play down your great idea of placing health aides in popular cybercafes to provide information and sell treated nets to customers waiting for a p.c. But if your goal is to train and place 50 of these folks in the first year, promise 35 in your literature. image originally uploaded as [link] Then do better.

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Headline Beginner Technique Profit 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2006

But wanted to capture some quick thoughts related to a couple of recent awareness raising activities taking place in Second Life or recently launched. Rik wrote a great post this called Global Poverty Death Counter: good cause, @!#(*@() implementation (Rik used another word in the headline, but I don't any trackback spam).

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Second Life Awareness Life Issue 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2008

Charback's witty post describes a fictional (but ripped from the headlines) situation of a corporate blogger who has to address a customer's negative, vocal, but accurate criticism on the customer's blog. The organization recently went through an extensive image/re-branding strategy.

Social Media 61

Social Media Media Remix Social 61

M+R

JANUARY 26, 2023

Here in [place] Add immediacy and authenticity by grounding your message in a specific place and time. Focus on one sense at a time Conjure a specific time and place by focusing on ONE sense — sight, sound, smell, taste — and draw the reader in with an evocative physical description. Water levels are rising.

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email Work Sound Hurricane 110

Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Decrease image sizes to promote faster load times. Tap Into the Power of Storytelling.

National 71

National Raise Headline Campaign 71

Have Fun - Do Good

SEPTEMBER 6, 2006

They are accepting film, audio, images and text on these issues: War & Dialogue : Women's Perspectives Deadline for submissions: October 1, 2006 Let us take you beyond the headlines and show you how war is affecting the lives of young women around the world-both in conflict zones and outside them.

Museum 40

Museum International Story Music 40

NTEN

SEPTEMBER 23, 2010

The better the image quality is, the more reading from screen resembles reading from paper and hence the performance differences disappear." I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. I certainly don't.

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Web NTEN Alternative Headline 70

Nonprofit Tech for Good

MAY 18, 2020

Your campaigns must have realistic geo-targeting in place. RSAs allow you to supply many different headlines and descriptions, which the Google algorithm will mix and match in an effort to create the highest possible click-through rate for you. Effective conversion tracking is in place. Keywords: . More on this in a moment. .

Google 332

Google Grant Guide Adopt 332

NonProfit Hub

NOVEMBER 3, 2022

To increase the potential for success, it is important that the thought sequence of that conversation take place in the proper order. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. Can I have your business card? I’m going to call you later!”.

Donation 52

Donation Giving Headline Conversation 52

Get Fully Funded

JUNE 11, 2023

It seems so easy to write a letter and send it out, but it’s a tricky process with lots of places you can get in trouble and squash your results if you don’t know what you’re doing. They’ll skim through photos, images, and quotes that stand out. Use lots of white space so your reader’s eyes have a place to rest.

Fundraising 111

Fundraising Guide Mail Gift 111

Nonprofits Source

JANUARY 23, 2023

Then, Google places these ads in strategic locations, such as at the very top of a search results page above the organic search results. Strategically place calls to action. 5) Test different headlines and descriptions with RSAs. Think of headlines as a way to grab readers’ attention. It works the other way, too!

Grant 52

Grant Google Guide Nonprofit 52

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place.

Donation 56

Donation Headline Fundraising Images 56

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. For example, many nonprofits place a Donate button prominently in the top right or left corner of their navigation bar.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

Tech Soup

JUNE 20, 2016

Start with a Strong Headline. The single most effective way to improve a donation page is with a clear and compelling page headline. Your donors have seen (and filled out) lots of donation pages, so the headline has to really stand out, since it's the first thing they'll see aside from the photo. Display Powerful Images.

Donation 36

Donation Money Headline Raise 36

Tech Soup

NOVEMBER 15, 2016

Feature a Clear Call-to-Action Headline. The most effective way to answer both is with a clear and compelling headline. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place. Display Powerful Images. What can I do here? spanhidden.

Donation 36

Donation Headline Giving Tips 36

Tech Soup

NOVEMBER 12, 2015

Feature a Clear Call-to-Action Headline. The most effective way to answer both is with a clear and compelling page headline. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place. Display Powerful Images. Image : SplitShire.com / CC0.

Donation 36

Donation Headline Tips Language 36

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? Notice how they’ve replaced the magazine offer with a statement about what they do and why they do it better—aimed at convincing me, an active Google searcher , that I’m in the right place. For example, look at the (anonymized) donation page below.

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Donation Question Effective Test 92

NonProfit Hub

JANUARY 14, 2016

People come to them from a variety of places, including social media, search engines, email messages and blog posts. You also want to have a strong headline that complements the anchor text that got them there. You also want to feature a video or a powerful image to evoke emotion and help tell your nonprofit’s story.

Design 28

Design Headline Reflection Action 28