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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months.

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Which Customer Relationship Management (CRM) Software is Best for Your Nonprofit?

Nonprofit Tech for Good

3) Little Green Light :: littlegreenlight.com. Little Green Light has incredible functionality for such a small investment. Little Green Light is also very useful for membership-based organizations or higher education institutions as it allows you to track in-depth information about membership levels, graduation dates, and more. .

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

The key, though, is doing it in a way that delivers maximum ROI. After your web guru gives the green light, open up Ads Manager and create a new campaign. This should generate enough data to give you a good sense of your cost per action and ROI. Return on Ad Spend (ROAS) measures ROI.

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New International Green IT Certificate Program

Tech Soup

This is a guest post from Dr. Erik Bansleben at the University of Washington, announcing a new online green IT certification program. Why a Green IT Certification Program? The certificate program introduces students to the concept of sustainability in the context of Green IT. Intended Audience. Program Details.

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ROI: What are the best "I" words for nonprofits to think about Social Media and ROI?

Beth's Blog: How Nonprofits Can Use Social Media

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits. Do you agree?

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ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value

Beth's Blog: How Nonprofits Can Use Social Media

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? This drove traffic.

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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. The other two big to-do items are mobile and going global. Anything else?