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Google Tag Manager

Byte Technology

You might have heard that using Google Analytics can give you many essential insights you desire. By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. . This is true. Containers.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). Making the switch is vital — if you’re still using the old version, your data is no longer being tracked.

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Get Your Small Business on the Map: 4 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these four tips will help put your small business on the digital map. Here’s an example of how the process could work for a pet training business: A client uses Google to search for a pet trainer in their area and receives a paid ad from your small business.

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Who Analyzes the Analytics? (It’s us. We do.)

M+R

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. GA4 has been built to provide cross-platform data, so user activity can be tracked across web and app access.

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How to Recruit for Your Membership-Based Organization Online

Nonprofits Source

Whether you’re recruiting for a professional association or a union , these tech-savvy tactics can put your organization on the map and push your recruitment goals across the finish line. Leverage Search Ads On average, every person makes at least one Google search each day. Leveraging Google Ad Grants.

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DIY Social Media Management

Amy Sample Ward

Track your organization and your cause. Create a shared tracking space for your team or whole organization. How to get started: I suggest using Netvibes , you can also try iGoogle or even Google Reader. Content Map. Why create a content map? Supports tracking and analysis for message and call to action response.

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Social Media in 30 Minutes a Day

Amy Sample Ward

Ultimately, it’s less about the amount of time and more about the consistency – and planning, tracking, and everything else! Community Map Template: [link]. Content Map Template: [link]. Google Analytics for Facebook Pages. Google Analytics for Wikispaces. View more presentations from Amy Sample Ward.