Nonprofit Tech for Good

OCTOBER 31, 2011

These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters. You can view their website at defenders.org. 11 Website Design Best Practices for Nonprofits.

Design 260

Design Websites Practice Widget 260

Byte Technology

APRIL 15, 2015

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.” Secondly, see how much mobile traffic is arriving at your website by using Google Analytics. Industry News SEO Web Design'

Search 100

Search Mobile Websites Headline 100

TechImpact

DECEMBER 16, 2013

Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. Google and other major search engines “crawl” through websites in order to determine what they are, and what they’re offering. Industry News Tech CRM fundraising SEO supporters website'

Online 268

Online Strategy Headline Search 268

Candid

MAY 10, 2023

Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Similarly, for display advertisements on websites, distill your messaging into compelling headlines and striking visuals to grab your audience’s attention.

Communication 98

Communication Campaign Channel Measure 98

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

Google 355

Google Grant Guide Nonprofit 355

Nonprofit Tech for Good

JANUARY 7, 2024

a Google-certified digital marketing agency focused on the Google Ad Grants Program and recommended 600+ clients. Google Ad Grants is a program that offers a unique opportunity for nonprofits to harness the power of Google Ads, providing them with up to $10,000 per month in free advertising credits.

Google 291

Google Grant Guide Policy 291

Media Cause

AUGUST 17, 2023

As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level.

Adwords 52

Adwords Campaign Search Headline 52

Tech Soup

APRIL 14, 2015

It's practically free advertising to appear in a search results list when a donor, partner, or constituent "googles" phrases that are related to your organization's services. They look at key elements of a website (more on those later) and index them in a giant database. Tip 3: Label Website Pages Correctly.

Search 36

Search Websites Tips Headline 36

M+R

APRIL 29, 2021

This year’s big headlines are: . Half of all nonprofit website visitors used mobile devices , though desktop users still accounted for the majority of transactions and revenue. Related Links: Google Analytics and Benchmarks: What you need to know. All of this year’s findings are now available at mrbenchmarks.com for free!

Benchmark 76

Benchmark Hunger Headline FAQ 76

M+R

JUNE 24, 2021

When Google announced it was banning third-party tracking cookies beginning in 2022 ( or 2023? ), I do what I always do in a crisis: I started baking cookies. Every time you visit a website, a little piece of code, called a “cookie,” is appended to your web browser. Read time: 3 minutes.

Headline 73

Headline Delicious Attitude Calendar 73

Nonprofit Tech for Good

APRIL 5, 2012

Maximize the website and Twitter fields. A profile that is 100 percent completed makes a strong first impression upon LinkedIn members and anyone who might be searching for you in Google or Yahoo! Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.”

Linkedin 223

Linkedin Profile Professional Tips 223

Nonprofit Tech for Good

MAY 18, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies. A Real-Life Example.

Google 332

Google Grant Guide Adopt 332

NetWits

JANUARY 3, 2011

Nonprofits have become more sophisticated at driving traffic to their websites. What happens, though, when visitors arrive at your website? With so much emphasis on getting visitors to your website, do you know what motivates them to take that final step? Direct mail may use different friendly URLs to test response rates.

Rate 134

Rate Content Conversation Test 134

Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

Grant 52

Grant Google Guide Nonprofit 52

Nonprofit Tech for Good

NOVEMBER 29, 2010

Website: BigCatRescue.org. We have a second paid person, LaWanna Mitchell, who creates e-cards, games, screensavers, puzzles and a plethora of free downloads for our website. million dollar budget, around $16,000 has been generated via YouTube’s Google Checkout and other donations via PayPal. Organization: Big Cat Rescue.

Social Media 263

Social Media Interview Examples Media 263

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. But along came the internet and e-commerce, which forced the traditional definition to evolve and include website properties. Why nonprofits should be investing in SEO. Last year saw a 7.9%

Beginner 91

Beginner Digital Marketing Guide 91

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. I first heard about Google Optimizer from an Obama Campaign veteran and have become a big fan.

Websites 38

Websites Headline Strategy Test 38

Byte Technology

DECEMBER 10, 2015

Google Keeps Intriguing Us. From any website or app on your Android phone you can hold down the home button and get immediate cues as to what’s currently on your screen. Two amazing tech legends made headlines this year—one no longer with us and one still very much with us. Driven Personalities.

Review 100

Review Tech Story Laptop 100

Nonprofit Tech for Good

APRIL 5, 2012

Maximize the website and Twitter fields. A profile that is 100 percent completed makes a strong first impression upon LinkedIn members and anyone who might be searching for you in Google or Yahoo! Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.”

Linkedin 109

Linkedin Profile Professional Tips 109

Global Giving

MAY 22, 2018

With GDPR coming into effect in the European Union and privacy scandals making headlines, many nonprofit professionals are concerned about data protection. Use a password manager (like LastPass or 1Password ) to create complex, dedicated passwords for each website or application that you use. The process can be intimidating!

Data 52

Data Open Source Policy Badge 52

Nonprofits Source

APRIL 19, 2017

Remarketing helps you reach people who have previously visited your website or used your app. The process looks something like this: The research supporting remarketing is compelling: 70% of website visitors who are remarketed to are more like to convert on your website. This is where remarketing comes into play. Pinterest Tag.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Here are a few images from the charity: water website that show how they employ social proof. charity: water does a great job of including eye-catching numbers throughout their website. They do it on Facebook, Twitter and Instagram as well as on their blog, their website and in their email marketing campaigns.

Charity 128

Charity Lesson Marketing Digital 128

NonProfit Hub

JULY 17, 2017

Whether you want to quickly create professional images or design an entire website, there’s a template for that. The site also includes this helpful post on their blog with social media reporting and headline templates that you can use. Google Docs. All these free tools are available through Google Docs. WordPress Themes.

Marketing 39

Marketing Resource Doc Strategy 39

sgEngage

AUGUST 23, 2023

The Google Ad Grant program is an incredible opportunity. You can amplify your website at no cost other than the time it takes to create your ads and monitor results. Like any nonprofit grant , rules come along with the Google Grant. Then, research those terms with Google Keyword Planner. Getting started can be exciting.

Grant 68

Grant Google Guide Management 68

Nonprofit Tech for Good

DECEMBER 6, 2018

1) You can get $10k per month in free advertising from Google. Google Ad Grants is an in-kind programme that gives non-profits free access to Google business tools, and incredibly, $10,000 per month in free advertising on their Google Ads platform. 3) Google Ads are a hugely effective digital marketing channel.

Grant 268

Grant Google Profit Adwords 268

See3

OCTOBER 3, 2014

If you can hook your audience with a compelling video, there’s a much greater likelihood that they will visit your website to learn more about your cause or campaign. As the world’s second largest search engine (right after Google), YouTube is a great way to be found. Upworthy headlines are a good source of inspiration.)

YouTube 40

YouTube Free Headline Search 40

Care2

FEBRUARY 4, 2009

In part one of this post, I discussed the first steps the National Women’s Law Center took when we initially received our Google Grant, and some of the challenges we faced getting started. Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) It’s $330 a day, every day, period.

Grant 31

Grant Google Case Study Search 31

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Everyone at your organization thinks the new website is fantastic. How are you going to maintain the website and make it compelling over time? Produce a monthly website and online engagement report of key metrics.

Online 71

Online Tips Calendar Test 71

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. Take 30 minutes to write out what the headlines will be, any additional copy, and create a list of graphic needs. 60 Minute Storytelling Workouts.

Storytelling 46

Storytelling Fundraising Calendar Map 46

Qgiv

MAY 11, 2021

Google Ad Grants for nonprofits can be a great and versatile marketing tool. Google will even give your nonprofit free ad money to help you out, but many nonprofits have yet to take the plunge. Today, we’re going to break down the key things you need to keep in mind when getting started with Google Ad Grants for nonprofits.

Google 52

Google Grant Rate Headline 52

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. When I talk to nonprofits, I hear one of two things: "When new people visit our website, a lot of them will donate online immediately."

Build 36

Build Online Donor Newsletter 36

Care2

FEBRUARY 7, 2009

Weekends and holidays were always lower, and, much to our chagrin, Google won’t allow us to move any of our daily budget from weekends to weekdays. Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) However, our Google ads offer us a way around that.

Google 31

Google Grant Adwords Social Media 31

Nonprofits Source

JULY 9, 2018

Whether you’re using a mobile fundraising platform or sending potential donors to your website you want to be sure you’re offering the best user experience possible. Easily embedded on your existing website. Over eight campaigns from 2014 through 2018, Make-A-Wish Colorado was able to raise nearly $771,000. Customization.

Mobile 94

Mobile Puerto Rico Goal Fundraising 94

NonProfit Hub

DECEMBER 5, 2014

They think that once website visitors have clicked on “Donate,” “Volunteer,” “Support Us,” or “Get Involved” that they are already sold on getting involved. Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. This first website simply looks dated.

Causes 52

Causes People Slides Online 52

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. I first heard about Google Optimizer from an Obama Campaign veteran and have become a big fan.

Site 28

Site Headline Strategy Test 28

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2008

Ning, which lets you set up your own custom social network, has attracted attention for its ability to create communities that are more functional than those created through competing services from Google and Yahoo listservs. social website apps, Ning seems to be the most flexible, the most affordable, and easy to use.

Ning 76

Ning Interview Practice Community 76

NTEN

JULY 28, 2010

When someone visits your website, the first impression they'll likely get is still your homepage. The homepage of your website is key to engaging your visitors by getting them the information they want and sharing your important message. . and “How can we translate that to our website in a user friendly design?” .

Method 52

Method Audience Design Question 52