Overcoming Declining Nonprofit Website Traffic

Connection Cafe

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. Mobile: With the rise of mobile devices, websites not optimized for mobile devices could have seen fewer return visitors.

Experts Weigh-In on Nonprofit Website Design Best Practices

Connection Cafe

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. And while I’m usually able to offer some general guidance, nonprofit website design best practices have never been my area of expertise.

Is Your Nonprofit Website Ready for 2017?

Connection Cafe

No matter your mission, having a website that inspires action is crucial to the continued advancement of your cause! Does your website provide an experience that converts interest into action? Is your website responsive?

If Google were a nonprofit, what would its website look like?

Connection Cafe

What makes a great nonprofit website? Think about it – why do all that hard work to drive traffic to your nonprofit’s website, only to have your visitors leave because they found it difficult to navigate or filled with irrelevant content? Google got it Right! Google.

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3 Reasons Your Nonprofit Website Needs Responsive Design

Connection Cafe

Did you know that organizations update their website, on average, every 2-4 years? While this seems to be quite frequent, and perhaps more often than some of you may like, if you think about your website in terms of technology, four years is a very long time!

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4 Step by Step Engagement Strategies for Nonprofit Websites

Connection Cafe

” Organizations are always looking to attract more people to their cause and want their website and social media presence to support that goal. So, here I am contributing my own thoughts into the blogosphere on how to “build more engagement” on your nonprofit website.

Top 4 Web Hosting Providers for Your Nonprofit’s WordPress Website

Nonprofit Tech for Good

By Chuck Spidell , founder of ILLUSIO and a WordPress Strategist committed to helping nonprofits get their websites unstuck and moving forward. In this article, you’re going to learn about four web hosting providers that your nonprofit should consider using if your website uses WordPress.

Google Plus Video

NCE Social Media

Google Plus, or Google+, can be a great tool. But how do you use it to help drive website hits to your organizations webpage? Specifically, Marc Pittman , noted author and speaker on nonprofits and technology, shares how Google Plus can benefit your organization. Marc wrote the book, Google Plus for Nonprofits. Please watch the short video and tell us what you think – link to the video: Google Plus for Nonprofits. How do you use Google Plus?

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Google Panda

NetWits

Earlier this year, in February, Google launched its latest search update in the US: Google Panda (or the Farmer update.). The Panda update is said to have changed over 11% of Google’s search results. This advice is backed by Google.

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5 New Google Analytics Statistics For Nonprofits

TechImpact

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole.

Why Your Nonprofit Is Not Ranking on Google

NetWits

The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing. You know your website was indexed by the search engines, but it is listed on page 10 in Google – and no one will ever see it!

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8 Tools to Help Manage Your Nonprofit Website

Connection Cafe

You’ve got the usual list of suspects at your organization: the online engagement tool, a blog, social media platforms, and a website. Out of all of these tools, your website is getting the most visibility. A website is a bit like a car. This website will tell you just that.

Nonprofit Website Usability

VisionLink

This week, I attended a wonderful Denver Tech4Good session on how nonprofits can make their websites more usable and easier to navigate. Do a user test of the VisionLink website and see how we are utilizing tips from this post to improve our organization''s site!

What Google’s New Algorithm Really Means for Your Nonprofit

Connection Cafe

Making your website responsive and/or mobile friendly will help you lose weight and cut your monthly mortgage payments! In a statement, Google said that site design alone will not improve rankings in search results.

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4 Ways Nonprofits Can Turn Website Click Data into Actionable Steps

Connection Cafe

Another type of click-throughs, website click-throughs, is still under the radar, though. Some nonprofits spend a lot of time on content and information architecture when redesigning their website. Tools like Google Analytics offer a ton of information. Google.

How to Design Your Nonprofit Website for Better User Experience

Connection Cafe

3 Tips to Design Your Nonprofit Website for Better User Experience : 1. We make decisions based on research about who visits their website and why. Understand Behaviors: Do you know what your visitors are doing on your website right now?

Will Google’s Mobile-Friendly Website Search Ranking Kill Your SEO?

John Haydon

You’ve probably already noticed the “Mobile-friendly” designation in Google search results on your mobile phone. If not, here’s a screenshot from my iPhone: Google (along with Facebook, Twitter, etc.) Google’s New […]. Your Website Mobile-Friendly Website SEO

Understanding Conversion Rates in Google Analytics

Byte Technology

Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered.

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6 Website Optimization Tips to Make Your Higher Education Institution Shine

Connection Cafe

Your higher education institution likely has several goals and requirements in mind when building and maintaining your website. Your audience is used to polished, easy-to-navigate online spaces and a mediocre website negatively affects their perception of you.

Content Strategies for Nonprofit Websites

VisionLink

Is your nonprofit looking for ways to improve your website and increase traffic? Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website.

The 5 Ways Your Nonprofit’s Website Generates Traffic

TechImpact

Driving web traffic to your nonprofit’s website is likely at the top of your to-do list. You’ve invested in it, consistently update the content, post to your blog, and market events through your website. Go ahead and Google it.”. Google.

Google Analytics - Site Search

Connection Cafe

This post is the fifth in an ongoing series about Google. If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. Author: Alissa Ruehl.

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How to Measure Social Media Traffic on Your Website with Google Analytics (Video)

John Haydon

This video will show you how to measure traffic from Twitter, Facebook and Google Plus using Google Analytics. Your Website Facebook google analytics google plus measurement Twitter

Why Google’s Algorithm Update Was a Good Thing for Nonprofits

Connection Cafe

Google’s recent mobile algorithm update has been a very good thing for nonprofits. But it has forced them to take a closer look at their mobile experience and how well their website is optimized for search engines, also known as SEO.

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Google+ Opens Up to NPOs

NCE Social Media

Google+ finally is allowing charities (and businesses) to have their own pages on the Google+ platform. John Haydon has created a video explaining how to create a Google+ page for your website. Do you have a Google+ page for your agency? Education and Training Tools g+ Google Plus Tips Googleplus haydon kanterNo more work arounds. Beth Kanter has already started pulling together a circle of all charities who have a page.

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Easy B2B Tips for Google+ Users

SocialFish

Businesses often use Google+ to connect with target audience members but forget it’s also a useful tool to gain prominence among peers in the marketplace. Use Google Circles to Create Personas. One of the primary goals of using Google+ for B2B purposes is to demonstrate authority.

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6 Must-Haves for Your Nonprofit Website

NonProfit Hub

Now more than ever, a sleek and functional website is essential to your nonprofit’s brand. But we’ve got you covered: here are six elements that will lure donors to your website and keep them there once they arrive.

Your Website Health Check: Part 1

NetWits

When was the last time you stood back and tried to evaluate the performance of your organisations website? To get started, pull all of the key staff members responsible for the website together for few minutes and consider: What are they key goals of your organisation?

BREAKING: Google is shutting down Google Reader on July 1

SocialFish

From the Official Google Blog : We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites. So, on July 1, 2013, we will retire Google Reader.

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Being Human: Google’s New API Solves an Internet Annoyance

Byte Technology

As long as there have been websites, there have been tools in place to keep those sites safe from spam and hacker abuse. Google recently unveiled their “No CAPTCHA reCAPTCHA” feature that works on a simple and logical premise: it just asks users whether or not they’re robots.

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Google+ Icons For Your Website, Blog, and e-Newsletter

Nonprofit Tech for Good

A “Google+ icons&# search in Google Images reveals numerous free Google+ icons available for download, however most are embedded in images files. Many of you have to tools to extract and crop the icons for your website, blog, and e-newsletter, but for those of you that don’t, simply right-click on the Google+ icon in the right-hand column of this blog for an icon that is 64 pixels x 64 pixels. 10 Free Beautiful Sets of Google+ Icons.

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Currently Google+ is only available to invited individuals. Finally, Google+ Entity Profiles will launch after the release of Social Media for Social Good: A How-To Guide for Nonprofits , so please consider this blog post a supplement to the book. Sign up for a Google Account.

Your Website Health Check: Part 2

NetWits

Here is part two of the website health check. Your website’s forms. How many forms do you have on your website? Your payment processes are contained within the same website – donors don’t have to go off on to a third party payment provider. Welcome back!

How To Create A WordPress Website For Nonprofits On A Budget

Nonprofits Source

Creating a website for your nonprofit can be an intimidating, lengthy, and often expensive process. In this article, I’m going to break down my step-by-step process for building a beautifully designed WordPress website, regardless of your budget. The Best Nonprofit Websites.

5 Ways To Instantly Enhance Your Nonprofit Website

TechImpact

In the past, we have discussed the importance of your nonprofit’s website, and generating traffic to it. According to a study conducted by The Millennial Impact , 75% of millennial donors would be ‘turned off’ by an outdated website. Mobile Tech nonprofit nonprofit technology website

Why April 21st May Ruin Your Nonprofit's Website Analytics

EveryAction

Not to be click-baiting fearmongers, but we really needed to get your attention because there’s a big change coming to Google’s search algorithm that you need to know about

Google Analytics - Annotations

Connection Cafe

This post is the sixth in an ongoing series about Google. If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. Author: Alissa Ruehl.

Google now denies program to nonprofits they used to serve

Judi Sohn

At Fight Colorectal Cancer, we switched from web host email to Google Apps in 2007 and we haven’t looked back. Last summer, I set up Google Apps for my synagogue. Both IRS-recognized nonprofit organizations are using the Education Edition of Google Apps, which offer more features, support and storage space than the Free edition. Google used to offer the Education Edition free of charge to any 501(c)3 organization. Google won’t say.

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10 Must-Have Elements for Nonprofit Websites

Connection Cafe

You know you cannot undermine the power of a well built website. At some point all your donors, partners, volunteers and every person interested in your nonprofit organization will set foot on your website, so you’d better be prepared. Reach her on Twitter or Google + .

Watch Your Content: Protecting Your Website Against Copyright Infringement

Byte Technology

Millions upon millions of websites exist and operate in today’s digital world, offering an endless forum of information, entertainment and so much more. Imagine someone using a piece of text from your website and profiting from the act of doing so.

4 Ways Nonprofits Can Turn Website Click Data into Actionable Steps

Connection Cafe

Another type of click-throughs, website click-throughs, is still under the radar, though. Some nonprofits spend a lot of time on content and information architecture when redesigning their website. Tools like Google Analytics offer a ton of information. Google.

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. Sign up for a Google Account. Join Google+.

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start.